Nicola Ponting

Media Expert - passionate about publishing, first party data, flexibility in the workplace, nurturing talent and autonomy.

Female Career Coach, brand identity and strategy specialist.

Homes and Gardens at Future is a portfolio of 14 market leading omni-channel brands.

I led a team of 14 who were based in both London and remotely, all of which dealt with both clients and agencies.

I managed my own P&L, wrote and presented budgets to both global and UK stakeholders, and drove the vision, strategy and therefore tactics and priorities for the team.

I dealt with key clients and agencies within the market and enjoyed operating externally with customers as much as was possible.

It was a fantastically diverse portfolio with some incredible brands, great editorial teams and was the largest in Future's UK business.

Within this role I managed a team of agency salespeople driving towards an overall goal of Lifestyle revenue across Future PLC.

Predominantly externally facing I spent my time unlocking revenue potential, uncovering briefs for my team and driving revenue across our lifestyle division across all platforms.

I lead the advertising sales efforts across partnerships and publishing within all Group M, Publicis, Omnicom, Havas, agencies for all TI Media brands.

I ran all of the cross platform trading for Time Inc UK including trading relationships, contracts, content partnerships and digital agency revenue streams.

In this role I headed up all digital trading and digital partnership relationships for Time Inc UK. across Aegis, Havas, IPG, and all independent agencies.

I also managed the programmatic relationships across this patch both in the UK and internationally.

During this role I also took on responsibilities for Omnicom Group for all TI O&O brands across all platforms.

In 2007 I was promoted to Digital Sales Director tunning the IPC specialist portfolio of websites including Country Life, YBW, Golf Monthly and Horse and Hound among others.

This was in light of setting up the department and creating some and delivering some excellent digital partnership revenues across the portfolio.

I retained responsibility for the Web User brand, managed both sales teams and oversaw traffic and operations functions.

I took on the management of Web User brand across display, digital, classified and sponsorship with a team of 3.

The brand was in loss and was failing and needed some focus to turn the advertising revenues around.

In 2006 I added the specialist websites to my remit.

I built all media information, trained members of staff across my immediate and wider teams and developed the IPC Inspire digital brand portfolio to take to all key agencies.

I worked across a major agency patch across the portfolio and worked with the cross media team on integrated deals such as Jack Daniels and H&M.

I worked across a consumer agency patch for the Men and Music sector of Emap magazines

I started my sales career at Centaur Communications on Design Week and Creative Review moving quickly from classified to display to senior display.

The graduate training at Centaur was excellent, really enjoyable and thorough.