Nicola Maidment

• Provide tactical support across all types of brands within a variety of different stores.
• Product placement and replenishment of fixtures effectively, attractively and within timelines to created visually appealing product arrangements to maximise brand awareness & impact, store desirability & improve shopping experience.
• Promotional and Point of Sale setup involving implementation of planograms to ensure consistency and compliance with merchandising standards, as well as adhered to company guidelines.
• Set up of additional promotional FSDU's, OFD's, Hot Spots, Trays, Signage to communicate prices, discounts and special offers as well as use of store PDA's for stock configuration, backstock levels and production of SELs.
• Auditing of brands for loss prevention, placement, inventory management and maintaining adequate stock levels on shop floor.
• Provide accurate and timely feedback to client account teams via company feedback forms and photographic evidence.
• Liaised with field marketing team members and management for cohesive brand message across all platforms.
• Maintain a clean and organised store environment, follow health & safety rules, support other eXPD8 team members and face to face engagement with customers when required.

• Fully trained to venipuncture on completion of an extensive induction and training programme, including the Skills for Health Care Certificate which is recognised as a foundation to healthcare support throughout the NHS.
• Confident inserting a needle into a donors arm to achieve a blood donation unit including taking the necessary blood samples in addition to main blood donation.
• Ensured the safe handling and management of blood products, needles and a range of equipment.
• Preparing, checking, labelling and storing blood donations ready for courier collection to blood labs and blood banks.
• Looked after our donors throughout their donation journey to ensure they have a positive experience and care, as well as checking the welfare of the donor and escalating when required.
• Ensured all documentation from donors is recorded, keeping accurate records throughout the session.,
• Encouraged donors to return by building relationships and delivering an exceptional customer experience.
• Dedicated team member of a unique team as part of a service that saves lives 365 days a year.

• Harvest two years running.
• Involved in all aspects of grape harvesting on the Nutbourne Vineyard Estate. Ensuring maximum grapes of high quality were collected safely and efficiently.
• Positive team player, what ever the weather.

This three year consultant role was to provide Act Building Control Ltd, a well-established Building Surveying firm, with key marketing input.

• Marketing – Set-up, coordinate and deliver marketing procedures to promote their services - Building Surveyors, CDM Consultants, Approved Inspectors, Party Wall Surveyors.
• Website re-design, develop & maintain - activity reporting & analysis. • SEO Marketing - Basic google analytics set up to ensure SEO activity was in place to help with google listings & web traffic to ensure budget set for SEM was used effectively.
• Lead generation - Created and monitored online forms for enquiries & quote request.
• Email & Direct Marketing to cross sell services to residential, office/commercial, industrial/factory, education/recreation, retail clients.
• CRM Database - Set -up to target specific marketing messages to current & new commercial clients.
• Research local council planning department applications to target residential clients for party walls, extensions, loft conversations, fire safety, building regulations applications etc.
• E-Newletter - Create, write and distribute monthly to key clients within the industry.
• Organize networking opportunities for directors, client hospitality, workshops, staff strategy days, incentives & annual parties.
• Monthly Marketing Reports & Marketing Plans

This five month role was required to maintain, increase and delivery all customer and trade marketing activity as well as ensure the smooth transition of the entire marketing department from Bales Worldwide head office to be fully integrated, aligned and resourced at Virgin Holidays head office. This role also involved contributing to Virgin World Wide Journeys and HIP Hotels brand marketing activity.

• Campaign Management and delivery to both customers and trade agents. These activities included:- Egypt ‘Dahabiyya' cruises- direct mail, email, website; 2012/2013 Bales Worldwide Brochure launch – teaser campaign with early booking offer, above and below the line marketing activity, targeted direct mail and website update; Weekly customer emails- various regions; Above and below the line brand related marketing - Travel Zoo, national newspapers, other Virgin brands
• Email Marketing - Late availability and offer driven emails in addition to subscribed weekly emails
• Website Maintenance – Offer pages, call to action, related campaign activity
• Brochure request fulfillment - trade and customer via in-house or external mailing house.
• Trade Agent Activity - Account calls, CRM & establish new accounts; Communicating monthly incentives to increase bookings; Organized a trade evening event with sponsors - 140 attendees o Strengthened Bales relationship with key agents; Attending other trade events so ensure Bales retains a strong presence
• Supporting the Campaign Manager on various projects including Research, Spring Mailer campaign and Retail marketing activity especially for Virgin
• Budget Management, Reporting & Analysis, Campaign Evaluation and Brand Awareness

During my seven years at RBI I was responsible for formulating strategies, initiating schemes and generating ideas to improve the overall performance of various B2B magazines and recruitment advertising in print and online.

Marketing .

• In-depth knowledge of the full range of marketing tools and techniques especially online marketing (email, search engine marketing and optimization) and online advertising. Traditional print marketing methods such as direct mailing, in-house adverts, inserts, flyers, posters and stands.
• Ability to produce well structured marketing plans, proposals, reports and presentations.
• Design, write copy, proof read and send communications to targeted audiences using a variety of on and offline marketing techniques with strict adherence to deadlines. All compiling to the data protection laws.
• Ability to grasp complex technical issues and analyze their potential from a commercial perspective.
• Experience of email marketing including broadcasting and compiling html.
• Implementing campaigns and generating ideas to maximize the performance of advertising and event promotion for all print and online products using effective brand management skills - on time and to budget.
• Hands on experience and understanding of the publishing and sales process, both print and online, including brand marketing, sales promotion (internal and external) and the budgeting process. Maintaining, updating and refreshing sales material, prices and testimonials in print and on the online media centers.

Events - Ensure shows, seminars, workshops and other UK or overseas events are professionally planned and costed. Attended shows for new leads, strengthen relationships with current clients and promote to new customers.

Customer Communication - Development of communication to the customer base through print, website, email, weekly/monthly newsletters etc. to maximise customer business and customer retention. Database management.

Working relationships - Strong with external agencies and suppliers i.e. design agencies, data suppliers, mailing houses, promotional gift suppliers, corporate hospitality venues, printers, exhibitions, media and trade associations.

Project management and implementation of the production of high quality marketing material, including quality control copy, design and production of online and offline marketing communication tools and brand management.

Lead Generation -Planning and executing on and off-line promotional initiatives to generate volumes of quality sales leads to support new business.

Industry Relationships - Actively develop industry relationship to achieve marketing deals with 3rdparties as an additional route to market.

Research & Development - Assist in the strategic development of the existing product and the investigation of new opportunities. Use key research facts to promote the strengths of the brands i.e. circulation, readership, online traffic stats, page impressions etc. Development and delivery of online surveys and forums.

Analysis & Reporting - Monitoring campaign results, market research findings and competitor activities resulted in taking action as necessary. Competitor analysis including market share and general monitoring activity in the market place.

Budgeting - Day to day management of marketing budgets including allocation of invoices and monitoring of spend and accruals and forecasts as necessary.

Best Practice - Actively develop relationships with others in order to share learning and raise standards.

Internal Recognition Awards

• 2006 Winner of Best Marketing Campaign
• 2005 Reed Business Information Annual Achievement Awards

During my three years I worked on Consumer Magazines – Food and Travel, Perfect Home & Tesco Healthy Living

• Responsible for all the promotional aspects of the magazines to maximise news trade and subscription sales.
• Sold advertorials and competition space, subscription page, cover wraps, belly bands, inserts and tip on's.
• Secured sponsorship opportunities for awards, joint promotions, contra deals and show stands.
• Copy writing, briefing designers, proof-reading of all promotional marketing material.
• Organized and project managed stands at consumer shows i.e Ideal Home Show and Vive La France, to promote the magazine and increase subscription.
• Co-ordinated many subscriber events such as wine tasting cruises, cookery weekends & attended press launches.
• Developed strong relationships with clients to offer strong brand awareness and recognition through various marketing channels to maximise revenue.
• Sourced and fulfilled competition prizes, subscription gifts and tip on's.
• Management of the database for future targeted direct mail, verbal and email marketing campaigns.
• Always aimed to be one step ahead of competitors by promoting attractive offers for advertisers and readers.
• Supported the Marketing Director and provide the Editorial and Sales Teams with marketing material.

• Promoted the hotels facilities to ensure maximum use of function space, restaurant and leisure facilities.
• Established strong business relationships with existing and new clients.
• Organized conferences, private lunches and dinners, weddings, product launches, wine tastings, Christmas and New Year parties.
• Retained high standards and motivated staff to ensure an exemplary level of service was maintained for regular clients such as TVR Club, Paramount Pictures, S4C and Lloyds TSB.
• Responsible for marketing campaigns for various events to increase bookings i.e murder mystery weekends, pamper days etc.
• Successfully worked within a controlled budget to maximise revenue and achieve targets.
• Oversaw Reception and Reservations concerning group bookings, banking deposits, pre-payments and setting up accounts

• Actively promoted the Club's facilities and capabilities within accordance to the Clubs rules and by-laws.
• Maintained and expanded the client database.
• Ensured the smooth running of the function department including responsibility for all function requirements, billing, contracts, show rounds, co-ordinating the function diary and compiling department weekly function sheets.
• Increased high standards of service and facilities for regular functions held by the RFU, IRB.
• Constantly seeking to improve the facilities and procedures within the function department.