

A passionate, forward-thinking professional with 15+ years’ experience delivering commercially successful, user-focused solutions for global brands including Vivobarefoot and Adidas. Skilled in stakeholder engagement, storytelling, and translating complex ideas into impactful outcomes, with experience using AI tools to prototype and simplify processes. Salesforce Certified, with hands-on experience across Sales Cloud and Service Cloud, specialising in automation, data modelling, flows, dashboards and reporting. Passionate about technology and AI, with a strong ability to bridge business needs and technical solutions. “I combine creative storytelling with structured problem-solving to translate complex challenges into clear, compelling solutions.”