Nick Murphy
London,London, City of
Summary
Accomplished professional with extensive expertise in team leadership, strategic planning, and contract negotiation. Proven track record in industry analysis, sales forecasting, and client relationship building. Adept at account management and account planning with a strong focus on global and local media planning. Committed to driving business growth through innovative strategies and exceptional client service.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Account Director
Madison Logic
London
02.2024 - Current
- Lead flagship (core 25) accounts, incl. Meta, MicroStrategy & Mimecast.
- Introduced 2 net new logos and 2 winbacks to the business, including Samsung and Sita
Account Director
Publicis
London
06.2022 - 02.2024
- Led the Samsung B2B UKI (including 4 BUs), and the Meta B2B Global account
- Achieved top TRR score for Samsung account.
- Won the Meta B2B pitch, delivering $1M in revenue to Publicis
Account Director
Merkle B2B
London
06.2021 - 05.2022
- Account Lead across 2 of the companies’ newest and largest accounts: JP Morgan & Sky
- Lead on the launch of JPM’s 1st ever Private Banking media campaign in Europe ($1M media spend) and grew the Asset Management business by 200%, launching their Sustainable Investing Brand campaign and product launch of their Climate Change Solutions Product (their 2 largest ever EMEA campaigns)
- After 6 months in market, re-shaped Sky’s media strategy to focus on the outcomes that will drive maximum revenue potential
Senior Account Manager
Merkle B2B
London
04.2019 - 05.2021
- Led a team of planners and buyers (approximately 10 people) across the integrated media agency’s largest accounts: NetApp, Accenture, and Oracle.Main point of contact with client, ensuring our internal agency team are always aiming our media solutions towards achieving the client’s business goals
- Led the senior peer manager meetings to uncover cross-account solutions we could drive for our clients, and also enjoyed 30 minutes away from client work to discuss how we’re all getting on.
Strategic Account Manager
Amazon
London
10.2018 - 03.2019
- Led campaign strategy, while also executing the campaigns and managing client expectations to ensure we were set for success and consistently exceeding KPIs. My performance to goal ratio was 80% (above the SAM average)
- Managed tier 1 accounts across the entertainment vertical, including Disney, Warner Bros and Xbox. Managed the theatrical launch of 9 feature films, including Aquaman, Pet Semetary and Shazam
- Upsold +£50K in advertising, after noting innovative strategies to reach incremental relevant audiences
Senior Client Services Account Manager
IPG Mediabrands
London
10.2017 - 10.2018
- Client lead for Bicester Village Shopping Collection’s 9 markets and ~£3M annual spend. Upsold £100K in media spend (£15K revenue), introducing dynamic creative, footfall tracking, and local SEO.
- Won 2 of 3 pitches, driving +£250K in media in 2018. Accounts won were Dorco UK and Scania. After winning the Dorco account, I also became the Account Lead
Senior Digital Account Manager
IPG Mediabrands
Dublin
01.2017 - 10.2017
Marketing Associate
Verlocal
San Francisco
11.2015 - 10.2016
Account Executive
Maxus
Dublin
09.2014 - 09.2015
Education
Master of Science - Digital Marketing
Michael Smurfit Graduate Business School
Dublin, Ireland 09.2013 - 08.2014
Bachelor of Science - Business and Political Science
Trinity College Dublin
Dublin, Ireland 09.2007 - 05.2011
Skills
- Team leadership
- Strategic planning
- Contract negotiation
- Industry analysis
- Sales forecasting
- Client relationship building
- Account management
- Account planning
- Global and Local Media Planning
Affiliations
- Cycling, Running, Reading (I'm in a book club)
Timeline
Account Director
Madison Logic
02.2024 - Current
Account Director
Publicis
06.2022 - 02.2024
Account Director
Merkle B2B
06.2021 - 05.2022
Senior Account Manager
Merkle B2B
04.2019 - 05.2021
Strategic Account Manager
Amazon
10.2018 - 03.2019
Senior Client Services Account Manager
IPG Mediabrands
10.2017 - 10.2018
Senior Digital Account Manager
IPG Mediabrands
01.2017 - 10.2017
Marketing Associate
Verlocal
11.2015 - 10.2016
Account Executive
Maxus
09.2014 - 09.2015
Master of Science - Digital Marketing
Michael Smurfit Graduate Business School
09.2013 - 08.2014
Bachelor of Science - Business and Political Science
Trinity College Dublin
09.2007 - 05.2011
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