I am a highly experienced CMO that has worked both at agencies and in-house. I have developed and run high performing teams. I have a specialism in brand architecture: positioning businesses to achieve maximum returns within competitive landscapes.
I classify myself as being at the behavioural science end of marketing and comms.
I act as a Fractional CMO on a consultancy basis.
I am currently retained by Newmark/Gerald Eve to oversee the integration of the Newmark brand in the UK.
My role was to ensure that the brand of SEGRO was set up to positively influence its stakeholders.
Created, delivered and maintained the brand position of SEGRO as the business went from being a mid-ranking FTSE250 to the biggest Property Company in the UK and a constituent of the FTSE 50.
Developed and led the Marcoms teams in the UK and in continental Europe covering marketing, digital, internal and external communications.
Responsible for all brand and marketing, comms and digital campaigns. Highlights included the creation of SEGRO's Centenary film ("Contraption") that achieved 1.5m views; winning The B2B Marketing Awards Team of the Year (amongst c75 awards in 10 years) and overseeing internal comms initiatives that helped garner a 94% engagement score from all colleagues.
Responsible for the global perception of the Knight Frank brand.
Headed the UK Marcoms team of 35; and led a further 80 Marcoms personnel across the globe.
Responsible for the creation of all brand marketing and comms campaigns and initiatives in the UK; as well as the design and use of the Knight Frank branding globally.
Acted as an out source CMO or consultant for a number of businesses including:
* Winkworth
* Oakhall Properties
* Lacoste
Co-founder and joint MD.
Took the business from a start-up to a "Design Week Top 40 agency" with c30 staff and a c£5m turnover.
Jointly led the sales initiatives that saw significant annual increases to billings, year-on-year.
Management responsibilities included the attraction and retention of talent as well as managing colleagues to perform in a dynamic and fast-growing enterprise.
Starting as a tea-boy in an ad agency, I spent the first 10 years of my career developing my career to the point where I was board director at a creative agency before leaving (in 1995) to set up a creative agency.
* Brand architecture
* Behavioural science in marketing
* Initiating and leading highly successful campaigns
* Organisational behaviour
* Developing and leading marketing and communications teams
Fellow of the Chartered Institute of Marketing (April 2013).