Summary
Overview
Work history
Education
Skills
Affiliations
Certification
References
Timeline
Generic

Nick Hughes

Summary

I am a highly experienced CMO that has worked both at agencies and in-house. I have developed and run high performing teams. I have a specialism in brand architecture: positioning businesses to achieve maximum returns within competitive landscapes.


I classify myself as being at the behavioural science end of marketing and comms.

Overview

38
38
years of professional experience
1
1
Certification

Work history

Consultant/Fractional CMO

Nick Hughes Consulting
01.2024 - Current

I act as a Fractional CMO on a consultancy basis.


I am currently retained by Newmark/Gerald Eve to oversee the integration of the Newmark brand in the UK.

Director of Marketing and Communications

SEGRO
London
10.2013 - 12.2023

My role was to ensure that the brand of SEGRO was set up to positively influence its stakeholders.


Created, delivered and maintained the brand position of SEGRO as the business went from being a mid-ranking FTSE250 to the biggest Property Company in the UK and a constituent of the FTSE 50.


Developed and led the Marcoms teams in the UK and in continental Europe covering marketing, digital, internal and external communications.


Responsible for all brand and marketing, comms and digital campaigns. Highlights included the creation of SEGRO's Centenary film ("Contraption") that achieved 1.5m views; winning The B2B Marketing Awards Team of the Year (amongst c75 awards in 10 years) and overseeing internal comms initiatives that helped garner a 94% engagement score from all colleagues.





Global Head of Marketing and Communications

Knight Frank
London
01.2011 - 09.2013

Responsible for the global perception of the Knight Frank brand.


Headed the UK Marcoms team of 35; and led a further 80 Marcoms personnel across the globe.


Responsible for the creation of all brand marketing and comms campaigns and initiatives in the UK; as well as the design and use of the Knight Frank branding globally.

Fractional CMO/Consultant

Nick Hughes Consulting
01.2007 - 08.2009

Acted as an out source CMO or consultant for a number of businesses including:


* Winkworth

* Oakhall Properties

* Lacoste

Founder

Siren Design
London
11.1995 - 12.2006

Co-founder and joint MD.


Took the business from a start-up to a "Design Week Top 40 agency" with c30 staff and a c£5m turnover.


Jointly led the sales initiatives that saw significant annual increases to billings, year-on-year.


Management responsibilities included the attraction and retention of talent as well as managing colleagues to perform in a dynamic and fast-growing enterprise.



Various

Early Career
10.1985 - 10.1995

Starting as a tea-boy in an ad agency, I spent the first 10 years of my career developing my career to the point where I was board director at a creative agency before leaving (in 1995) to set up a creative agency.




Education

Master of Business Administration - MBA

Bayes Business School
London
09/2009 - 11/2010

A-Levels - English, Geography, Psychology

Stowe School
Buckinghamshire
09/1980 - 07/1985

Skills

* Brand architecture


* Behavioural science in marketing


* Initiating and leading highly successful campaigns


* Organisational behaviour


* Developing and leading marketing and communications teams



Affiliations

  • Fruit tree grower. Rugby coach.

Certification

Fellow of the Chartered Institute of Marketing (April 2013).

References

References available upon request.

Timeline

Consultant/Fractional CMO

Nick Hughes Consulting
01.2024 - Current

Director of Marketing and Communications

SEGRO
10.2013 - 12.2023

Global Head of Marketing and Communications

Knight Frank
01.2011 - 09.2013

Fractional CMO/Consultant

Nick Hughes Consulting
01.2007 - 08.2009

Founder

Siren Design
11.1995 - 12.2006

Various

Early Career
10.1985 - 10.1995

Master of Business Administration - MBA

Bayes Business School
09/2009 - 11/2010

A-Levels - English, Geography, Psychology

Stowe School
09/1980 - 07/1985
Nick Hughes