Summary
Overview
Work history
Education
Skills
Timeline
Generic

Nick Graefe

Eaton Bray,Bedfordshire

Summary

Strategic sales enablement professional with expertise in Salesforce lead management, advanced analytics. Proficient in leveraging tools such as Sales Navigator and Zoom to enhance sales & lead generation. Demonstrates a strong ability to drive data-driven insights, develop cost reduction strategies, and lead market research initiatives to inform competitive analysis. Skilled in project management, team leadership, and strategic planning for sales initiatives, with a focus on delivering measurable results and fostering organisational growth.

Overview

15
15
years of professional experience

Work history

Global Strategy Manager

Peli BioThermal
Leighton Buzzard, Central Bedfordshire
12.2023 - 02.2025

Company Overview: Peli BioThermal is a global leader in providing the life sciences industry with the most comprehensive suite of patented and award-winning thermal protection packaging solutions


  • Reporting to the VP of Transformation supporting / guiding senior leadership in decision making and implementation of global strategy
  • Driving and overseeing Strategic development of Salesforce CRM platform - translating business need to requirements
  • Created lead generation program added £1.1m new revenue in 2024
  • Reduced third party contract spend by £150k in 2024
  • Identifying opportunities / threats presenting to senior leadership
  • Implemented Sales Navigator / ZoomInfo Platforms
  • Market Analysis to identify key accounts for products and services
  • Developing lead generation strategy of various drug therapy areas
  • Supporting and developing implementation of Global Strategy
  • Identifying improvement's & opportunities within sales process
  • Organised & Managed customer contract renewal process
  • Performing strategic & marketing analysis



Sales Operations Manager EMEA

Peli BioThermal
03.2023 - 12.2023
  • Promoted to Global Strategy Manager Dec-23
  • Product subject expert leader on Salesforce
  • Responsible for proactively identifying process improvement’s and opportunities within the sales process
  • Inspecting sales prices to provide improvement / opportunities with focus of continual improvement
  • Organised & Managed customer contract renewal process
  • Performing strategic & marketing analysis to report to senior leadership reviews
  • Providing support for strategic customer RFI’s / RFP’s
  • Maintained pricing tools for EMEA
  • Responsible for pricing exception considering margin & profitability

Commercial Excellence Leader EMEA

Verifone
06.2021 - 03.2023
  • Responsible for generating sales data and reports for Global sales team
  • Including Sales Dashboards, weekly and monthly sales updates, and other budget vs actual and profitability reports using SAP BI
  • Identifying insights and presenting opportunities for business improvement and innovation from historic sales data, margin reviews, market trends analysis
  • Maintaining EMEA pricing grids and quotation tools and supporting Sales managers with pricing quotations and bespoke contract tenders
  • Collaborating with finance and costing departments to produce and maintain product price lists for EMEA markets
  • Subject matter expert leader on Salesforce for global Sales Team including monitoring and reporting new business pipeline activity

Operations Analyst - Contract

Aero Tec Laboratories Ltd
04.2019 - 10.2020

Company Overview: Aero Tec Laboratories Ltd (ATL) design and manufacture world leading liquid containment device and fluid transfer systems for Motorsport

  • Reporting to COO / MD functioning as operations systems expert providing operational metrics analysis
  • Defined / developed / delivered new KPI's for all business functions
  • Development of automated failure analysis reporting to reduce manufacturing quality issues and cost of failure
  • Responsible for monthly KPI reporting across all departments providing root cause analysis of performance shortfalls
  • Led integration of new manufacturing scheduling software including project documenting training manuals / developing SAP reports with stake-holders requirements / UAT testing
  • Responsible for identifying opportunities to steam-line processes and eliminate manual reporting
  • Lead projects within finance dept to reduce manual reporting

Business Analyst

Verifone
10.2009 - 01.2019

Company Overview: Verifone is a global leader in payment solutions that enable secure electronic payment among consumers, merchants and financial institutions

  • Reporting to the senior director of EMEA distribution and service operations, functioning as operation system expert
  • Developed SAP reporting tools to support operations in analysing and reconciling invoices of $10 million annually
  • Development of SAP dashboards to support European operations
  • Monitoring monthly trends of operating costs and presenting cost saving initiatives to operations management
  • Analysis of business data for weekly / monthly corporate reporting
  • Producing manufacturer failure reports & trend analysis for EMEA
  • Working with stakeholders to formulate feasibility of business cases
  • Responsible for developing fixed cost models with suppliers

Education

HNC - Business Information Technology

HIGH WYCOMBE UNIVERSITY COLLEGE
HIGH WYCOMBE
09/2001 - 07/2003

GCSEs - Mathematics, Science, English

Lord William's School
Thame
08.1995

Skills

  • Salesforce Enablement Strategies
  • Sales Navigator and Zoom Tools Expertise
  • Salesforce lead management and strategy
  • Data evaluation and insights generation
  • Advanced analytics and financial modelling
  • Market research and competitive analysis
  • Project management and team leadership
  • Stakeholder Interaction and Relationship Management
  • Operational process enhancement and optimisation
  • Strategic planning for sales initiatives
  • Cost reduction strategies




Timeline

Global Strategy Manager

Peli BioThermal
12.2023 - 02.2025

Sales Operations Manager EMEA

Peli BioThermal
03.2023 - 12.2023

Commercial Excellence Leader EMEA

Verifone
06.2021 - 03.2023

Operations Analyst - Contract

Aero Tec Laboratories Ltd
04.2019 - 10.2020

Business Analyst

Verifone
10.2009 - 01.2019

HNC - Business Information Technology

HIGH WYCOMBE UNIVERSITY COLLEGE
09/2001 - 07/2003

GCSEs - Mathematics, Science, English

Lord William's School
Nick Graefe