Nick Adams

At Weavr, I lead data-driven marketing to deliver measurable growth across fintech and B2B SaaS space. My focus is on unifying marketing, sales, and operations to optimise performance and scale impact.

Key Responsibilities & Achievements

• Data Analysis & Insights
  Leverage HubSpot and Google Analytics to track performance and drive ROI-focused decisions.
• Growth Marketing
  Develop and execute lead generation, ICP targeting, and MQL conversion strategies.
• Marketing Operations
  Oversee budget planning, resource allocation, and CRM integrations to streamline operations.
• SEO & PPC
  Manage SEO audits, on-page optimisation, and paid campaigns to boost traffic and visibility.
• Sales Alignment
  Support SDR processes and ensure seamless handoff of qualified leads to sales.
• Team Leadership
  Build and lead high-performing teams with a strong cross-functional collaboration mindset.

By combining strategic thinking, analytics, and operational rigour, I help position Weavr as a standout fintech brand.

• Lead Generation & Performance Strategy
  Developed and executed multi-channel lead generation strategies across paid, organic, and outbound channels.
  Focused on driving ICP engagement, increasing MQL flow, and improving conversion through data-led campaign optimisation.
  Contributed to consistent pipeline growth and improved marketing-influenced revenue metrics.
• Marketing Automation & HubSpot Implementation
  Spearheaded the end-to-end implementation of HubSpot, including CRM architecture, email workflows, lead scoring, and reporting dashboards.
  Automated both marketing and sales processes to reduce manual admin, enhance lead tracking, and improve reporting accuracy.
  Enabled full-funnel visibility and streamlined handoff between marketing and sales.
• SDR Team Leadership & Outbound Strategy
  Recruited, onboarded, and led a high-performing SDR team to support pipeline generation through outbound prospecting.
  Designed and implemented outbound playbooks, cadences, and enablement resources to improve lead-to-SQL conversion rates.
  Aligned closely with sales leadership to ensure messaging consistency and qualification rigour.

• Streamlined digital content for enhanced user experience.
• Improved conversion rates through persuasive landing page designs.
• Emphasised visual storytelling in website design for better audience connection.
• Fostered customer engagement with regular blog posts and newsletters.
• Devised social media ad campaigns, leading to increased engagement levels.
• Implemented analytics tools, enhancing performance tracking capabilities.

Key Responsibilities and Achievements

Email Marketing & Automation

• Set up and managed HubSpot workflows and automation.
• Designed and delivered engaging email campaigns.
• Created a comprehensive email marketing plan with dynamic content using event tracking.
• Improved open rates by 7% and click-through rates by 4%.
• Grew leads from 20K to 27K through optimised forms and campaigns.

Affiliate Management

• Managed and enhanced the Awin affiliate programme with new product feeds.
• Increased affiliate traffic by 35% through structured planning and optimisation.

Analytics & Reporting

• Defined key KPIs and developed a full analytics strategy.
• Delivered monthly sales and website performance reports using Google Analytics.
• Conducted form and page value analysis to guide marketing decisions.

Conversion Rate Optimisation (CRO)

• Led CRO initiatives using Hotjar and Google Optimize.
• Ran A/B testing in collaboration with developers to improve user experience.

SEO

• Analysed website performance with SEMrush, Ahrefs, and Screaming Frog.
• Developed actionable SEO strategies for agency execution.

Focused on driving lead generation, campaign execution, and digital performance optimisation across global websites.

Key Responsibilities & Achievements

• Lead Generation & CRO
  Introduced pop-ups and lead forms across sites, increasing enquiries by 219% in 3 months .
  Improved UX and conversion through custom navigation updates and CRO analysis.
• Email Marketing
  Segmented lists and built automated journeys to improve engagement and lead nurturing.
  Identified high-potential leads through engagement data analysis.
• Social Media & Campaigns
  Grew Facebook followers by 160% in three months through targeted campaigns.
  Delivered multi-channel content for product launches, including web, email, and social.
• Data & Reporting
  Enhanced analytics setup and built live dashboards to track website performance and lead activity.

Delivered multi-channel campaigns and corporate lead initiatives to support growth, engagement, and brand consistency.

Key Responsibilities & Achievements

• Exhibitions
  Managed end-to-end planning, budgeting, and delivery of exhibition stands and collateral.
  Secured new client acquisition through successful event execution.
• Campaigns & Promos
  Supported six quarterly promotions with email copy, design, and paid social campaign setup.
  Developed landing pages and creative assets to boost conversion.
• CRO & UX
  Improved user journeys, CTAs, and visuals to optimise Mind Tools' website experience.
• Corporate Marketing
  Led lead generation and nurturing initiatives for corporate sales, including webinars and Autopilot automation.
  Drove 195% increase in page views and 286% rise in engagement for key corporate accounts.
• Social Media & Brand
  Managed organic and paid social content across B2B and B2C.
  Created brand image guidelines informed by psychology and best practice.
• Data & Optimisation
  Analysed campaign results to inform ongoing strategy and improve performance.

Earlier in my career, I worked as a professional photographer, developing a distinctive visual style across architectural, commercial, and documentary work. My photography was featured by National Geographic (Editor's Choice, 2011 Travel Photographer of the Year) and published in titles such as Architects' Journal and various international design and retail magazines.

I worked with clients including Harvey Nichols, Levi's, Kurt Geiger and Aston Martin, capturing retail interiors and architectural spaces with a strong understanding of visual merchandising and design intent. My photojournalism took me to places like the Mumbai slums, Dhaka railway communities and the West Bank, where I focused on gaining access to under-reported environments and producing human-centred visual stories.