Nicholas Shuttleworth
LICHFIELD,Staffordshire
Summary
Accomplished professional with a strong focus on budget planning and control, client retention management, and influential networking. Demonstrates extensive international business exposure and expertise in key account handling, driving results through a results-driven approach. Committed to leveraging skills to enhance organisational growth and success.
Overview
35
35
years of professional experience
2
2
years of post-secondary education
Work history
Company director
Fusion International (consultancy) Ltd
Lichfield, Staffordshire
2017.05 - Current
- Developed comprehensive business plans aligned with long-term organisational goals.
- Oversaw financial management processes to ensure optimal resource allocation and risk mitigation.
- Cultivated relationships with key stakeholders to enhance collaboration across organisations.
- Drove development of international markets for key stakeholders.
Sales director
Interbev Limited
Ascot, Windsor and Maidenhead
2009.04 - 2017.05
- Executed strategic sales plans, driving market growth and increasing brand visibility.
- Analysed market trends and competitor activities to inform strategic decisions.
- Managed key client relationships, ensuring satisfaction and fostering long-term partnerships.
- Oversaw sales forecasting and budgeting, optimising resource allocation and financial performance.
- Drove turnover from start-up in 2009 to GBP60M per annum by 2017.
Sales director
Carlsberg UK
Northampton, Northamptonshire
2002.10 - 2009.04
- Developed and executed sales strategies to improve market penetration.
- Conducted market analysis to identify trends for strategic planning.
- Collaborated with cross-functional teams to drive product launches.
- Mentored sales staff to enhance performance and achieve goals.
- Grew market share of Carlsberg products by 12% within wholesale sector
Account director
Carlsberg UK
Northampton, Northamptonshire
2000.11 - 2002.10
- Spearheaded strategic account management initiatives to strengthen client relationships and retention.
- Formulated comprehensive marketing strategies aligned with clients' business goals and growth targets.
- Coordinated cross-functional teams for timely project and service delivery.
- Facilitated regular client meetings to evaluate satisfaction and identify improvement opportunities.
- Grew volume by 2% in Carlsberg biggest global customer
Marketing controller
Carlsberg UK
Northampton, Northamptonshire
1998.03 - 2000.11
- Designed and executed comprehensive marketing budgets to optimise resource allocation.
- Collaborated with cross-functional teams to ensure alignment of marketing strategies with business objectives.
- Mentored junior marketing staff, enhancing skills and boosting overall team performance.
- Reduced marketing budget YOY by between 1 and 3 %
Marketing manager
Carlsberg UK
Burton-on-Trent, Staffordshire
1996.07 - 1998.03
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams in implementing product launches and promotional campaigns.
New business manager
Carlsberg UK
West Midlands, Northamptonshire
1995.07 - 1996.07
- Developed and implemented innovative business strategies to enhance market presence.
- Opened 10 new accounts in first year
Account manager
Courage Brewing Limited
West Midlands , West Berkshire
1993.05 - 1995.07
- Developed and maintained strong client relationships to ensure satisfaction and retention.
Sales executive
Courage Brewing Limited
West Midlands, West Berkshire
1990.06 - 1993.03
- Developed strong relationships with clients to drive sales growth and brand loyalty.
Education
Post Graduate Diploma - Retail Marketing
Manchester Metropolitan University
Manchester 1998.01 - 1999.10
Skills
- Budget planning and control
- Client retention management
- Influential networking
- International business exposure
- Key account handling
- Results-Driven approach
Affiliations
- Gym, football, walking and cooking
Timeline
Company director
Fusion International (consultancy) Ltd
2017.05 - Current
Sales director
Interbev Limited
2009.04 - 2017.05
Sales director
Carlsberg UK
2002.10 - 2009.04
Account director
Carlsberg UK
2000.11 - 2002.10
Marketing controller
Carlsberg UK
1998.03 - 2000.11
Post Graduate Diploma - Retail Marketing
Manchester Metropolitan University
1998.01 - 1999.10
Marketing manager
Carlsberg UK
1996.07 - 1998.03
New business manager
Carlsberg UK
1995.07 - 1996.07
Account manager
Courage Brewing Limited
1993.05 - 1995.07
Sales executive
Courage Brewing Limited
1990.06 - 1993.03