NICK PANDOLFI

• Designed new communication and marketing strategy and planning to implement high-impact campaigns with proven improvements in brand awareness and engagement. Project targets were met and in some cases exceeded by 30%
• Offered strategic recommendations to differing B2B clients in lead and sales generation processes, aiding achievement of established targets and KPIs.
• Developed more than 200 client marketing plans to support department strategies and aid staff with tools to best equip their client meetings.
• Audited client media/press packs and releases as well as marketing and delivered diagnostic support.
• Wrote and delivered series of workshops for business owners and teams in core media and digital subjects.
• Planned and hosted face to face client events which saw sell out numbers across events.
• Negotiated with suppliers and lenders to achieve optimal client prices.
• Built and carefully managed loyal, profitable client bases.
• Updated clients on new financial products for improved investment possibilities.

Relaunched brand and website - managed brand awareness with staff training and new brand guideline. Resulting in 20% increase in new visitors, increased dwell time and overall greater Google listing result.

• Curated content calendars across all social platforms, producing weekly content through multi platform posts.
• Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
• Wrote targeted, impactful press releases for heightened brand awareness as well as content for trade print.
• Trained SMT in media engagement and interview techniques ahead of live media engagement.
• Briefed and media trained CEO, helping to shape responses to interviews and press enquiries and delivery.
• Managed positive working relationships with regional media, and stakeholders to deliver consistent, strategic media coverage.
• Produced events for public engagement.
• Increased Instagram engagement through strategic interaction with hashtags and follower comments.
• Generated organic and paid social marketing campaigns on leading platforms.
• Maintained competitive market edge with fresh and unique content utilising trending audio and hashtags.
• Launched fresh routes to market with use of audio and video content at point of lock-down, ensuring audience targets and awareness of brand were reached.
• Conducted video interviews, shot videos of event coverage and edited to create professional video projects.
• Networked continuously to grow contacts and increase brand awareness and reputation.
• Established strong social media presence to increase brand exposure.
• Partnered with community groups to plan, execute and manage service projects, enhancing public profile.
• Monitored social media and press coverage for quality and messaging.
• Advised on marketing strategy with strong industry knowledge.
• Designed TV and print advertising campaigns.
• Interviewed business owners for series of video packages for brand and partner legacy value.

• Liaised with station management team to support B2B relationships, sell commercial products and provide focused coverage for business target audience against business plan as well as competitor analysis.
• Increased cumulative audience by 102% over six months 2012.
• Developed key stakeholder relationships with clients that included Greene King Plc, Adnams, ITFC, DFS.
• Brand ambassador responsible for creating and maintaining strong business and community links

• Used developed interview techniques to get best out of guests for engaging results.
• Increased reach and station share by 15%
• Worked with news team to determine topical, interesting and on target programme content.
• Created innovative packages covering diverse topics from Ipswich murders to ITFC
• Read news, sports and weather reports on-air.
• Twice named BBC presenter of year in national awards.
• Increased RAJAR - audience listening to year on year high.
• Produced and presented news content for BBC platforms.

• Translated senior management directives into actionable front-line policies and implemented changes with staff.
• Drafted and issued press materials concerning the media group of companies.
• Led and managed 25 administrative staff to maintain smooth daily operations.
• Organized financial and operational data to help with yearly budgeting and planning.
• Represented organisation at seminars, conferences and business events across London and south east.