Nichola Cox
Rickmansworth,Hertfordshire
Summary
Accomplished professional specializing in customer marketing, eCommerce, and trade marketing. Proven project management skills enhance stakeholder engagement through effective cross-functional collaboration. Expertise in ROI optimization, retail execution, and market trend analysis drives measurable business success. Adaptive leadership promotes innovation and growth within teams.
Overview
10
10
years of post-secondary education
27
27
years of professional experience
Work history
Senior Trade Marketing Manager - Western Europe
LEGO
Slough
2019.01 - 2025.09
- TSE lead for regional omni-channel shopper campaigns for Big Bets Girls & A26, Novelty, and RW.
- Leveraged insights and data to inform creative merchandising decisions enhancing customer experience.
- Proactively drove an ecommerce-first approach in campaign development.
- Defined, co-developed, and deployed regional go-to-market plans with key partners.
- Managed IBLE activations, ensuring adherence to planning and approval processes.
- Optimized LEGO brand presence throughout shopper journey via campaign solutions.
- Conducted continuous optimization of materials based on after-action reviews.
- Drove innovation for POS and eCommerce materials while overseeing localisation of creative assets.
- Developed successful trade marketing strategies by analysing market trends and consumer behaviour.
- Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
Retail Ecommerce Manager
LEGO
Slough
2016.01 - 2019.01
- Delivered best-in-class LEGO online and omni-channel shopper experiences.
- Converted insights into innovative digital programs that drive consumer demand.
- Collaborated with retail partners to co-create and test cutting-edge digital campaigns.
- Developed customer acquisition strategies that resonated with consumers and met business goals.
- Established performance marketing campaigns with clear objectives and measurement frameworks.
- Executed promotional activities via retailer websites, maximizing conversion opportunities.
- Identified synergies between LEGO and retailers’ long-term marketing strategies.
- Introduced technologies to enhance LEGO’s online presence at retail.
Digital Manager
Mattel
Maidenhead
2012.05 - 2016.01
- Delivered best-in-class online shopper experiences for Mattel’s brand portfolio.
- Managed UK digital team to implement flawless execution across brands and retailers.
- Converted consumer insights into compelling, innovative marketing programmes grounded in commercial strategy.
- Oversaw all accounts, including full ownership of Argos, driving performance.
- Executed digital solutions for strategic customers across online, mobile, and store channels.
- Established long-term partnerships based on detailed insight and innovative strategies.
- Optimised performance through the implementation of new opportunities and best practices.
- Led organisational alignment for efficient execution across sales, marketing, and business intelligence.
Customer Marketing Associate Manager
Mattel
Maidenhead
2007.05 - 2012.05
- Executed impactful instore and online point of purchase strategies based on shopper insights to enhance sales for Mattel.
- Delivered effective brand and sales strategies within shopper environments.
- Leveraged category insights to deepen understanding of shopper, channel, and customer dynamics.
- Managed promotional calendars for designated customers and brands to ensure timely execution.
- Developed comprehensive category vision and strategic direction aligned with market needs.
- Communicated key strategies across sales teams, preparing them for customer presentations.
- Planned and led development of channel-specific category strategies for key customers.
- Created customer POP tactics that aligned with consumer benefits to drive engagement.
Trade Marketing Manager
Hasbro
Stockley Park
2003.03 - 2007.05
- Managed Trade Marketing activities for UK and Ireland, driving brand visibility.
- Developed strategies for critical path management, including placement and monitoring.
- Oversaw production and management of POS and in-theatre materials.
- Directed POS strategy for UK business, aligning with territory requirements.
- Collaborated with POS agencies to deliver optimal solutions for regional needs.
- Ensured timely and cost-effective delivery of POS materials.
- Communicated results and best practices across Europe, enhancing regional performance.
- Initiated competitive tenders biennially to optimise costs and maintain market relevance.
Field Sales Representative
Hasbro
Stockley Park
1998.05 - 2003.05
- Cultivated robust customer relationships, enhancing brand visibility and promotional activations.
- Managed account forecasts to meet targets and drive profitable growth.
- Achieved sales targets by executing tailored account growth plans.
- Planned and delivered range reviews and previews to optimise product offerings.
- Focused on product mix, promotional ROI, and sales out to boost customer profitability.
- Developed and assessed customer-specific account plans for strategic alignment.
- Oversaw account budgets to ensure financial accountability.
- Ensured timely completion of all account administration tasks, including new line forms.
Education
BA hons First Class Hons 2:1 - Humanities
Brunel University
1995.09 - 1998.09
GCSE’s - English, Maths, and Science
Vyners Grammer School
1988.09 - 1995.09
Skills
- Customer marketing and eCommerce
- Trade marketing expertise
- Strategic partnership governance
- Project management skills
- Stakeholder engagement
- Cross-functional collaboration
- ROI optimization strategies
- Retail execution management
- Market trend analysis
- Agile methodologies
- Data-driven decision making
- Adaptive leadership
REFERENCES
References are available upon request.
PERSONAL DETAILS
Full UK Driving Licence
Affiliations
- Baking
- Gardening
Timeline
Senior Trade Marketing Manager - Western Europe
LEGO
2019.01 - 2025.09
Retail Ecommerce Manager
LEGO
2016.01 - 2019.01
Digital Manager
Mattel
2012.05 - 2016.01
Customer Marketing Associate Manager
Mattel
2007.05 - 2012.05
Trade Marketing Manager
Hasbro
2003.03 - 2007.05
Field Sales Representative
Hasbro
1998.05 - 2003.05
BA hons First Class Hons 2:1 - Humanities
Brunel University
1995.09 - 1998.09
GCSE’s - English, Maths, and Science
Vyners Grammer School
1988.09 - 1995.09