Niamh Wade-Doran

Supported the marketing team in the development and execution of player-focused campaigns for indie game titles, including the exploration sand-box game 'Len's Island' that was released on steam in June to much acclaim.

Gained hands-on experience in player engagement strategies, user feed-back analysis from play-tests, and data-informed content planning - forming a strong real-world foundation for user-centric research and how it applies to product design.

Conducted research and analysis of player demographics, behavioural patterns, and emerging trends in the indie-game space to support campaign positioning and brand messaging.

Assisted in contributing to A/B testing initiatives for marketing and creative assets, helping determine which assets resonated most with audiences.

Assisted in managing socials and copywriting for various websites and steam pages.

Supported key operational functions that directly contributed to the company’s efficiency and client satisfaction. I managed a variety of administrative tasks, including scheduling, correspondence, and data entry.

Coordinating property listings and updating online platforms, experience which refined my attention to detail and digital content management.

Assisted in coordinating agreements, resolving queries, and supporting the negotiation of terms, helping to act as a liaison between clients and internal teams.

Ensured smooth daily operations by multitasking both providing excellent customer service at front-of-house while also working diligently at back-of-house.

Responsibilities included assisting with inventory management, maintaining food hygiene standards, and creating a welcoming atmosphere for customers.

I gained further experienece in cash handling and opening/closing the bakery on my own.