Niamh O'Reilly

Lead campaigns that drive culture and deliver against Bumble brand and growth goals in regional markets.

Success in creating inspiring and persuasive marketing resulting in highest ARPU, download share ranking, increases in DAU /MAU and these markets becoming the fastest growing.

Selected by CMO to brand campaign resulting in overwhelming journalistic response over 75 unique news pieces in 24 hours, an uptick in global registrations and installs and 40% increase in volume of mentions.

Ignited confidence throughout the company as the team creating the most inspiring and persuasive marketing despite budget constraints.

Led the development and execution of all marketing for Twitter's iconic brand outside the US, reporting to the CMO.

Overhauled the marketing strategy in regions outside the US exceeding growth and brand goals. The business went from flat / negative growth to 40% brand consideration and 60%+ DAU.

Launched multiple regional campaigns in breakthrough ways in Europe Japan and Africa winning multiple creative awards.

Successfully launched new products (280 Characters, Threads, Twitter Lite, Spaces, Mute, Bookmarks, Spaces, Communities, Twitter Blue, Mute Words & Super Follows) with creative ideas & lifecycle initiatives to educate new users and increase DAU.

Reporting to the COO launched all digital & social marketing campaigns for Sony artists including the launch on Twitter of 1Direction.
Within an industry in a permanent state of reinvention, successfully identified areas of growth and audience development on Twitter, Facebook and YouTube increasing digital revenue and market share across all streaming and download digital platforms eg iTunes, Spotify, Amazon Music

Reporting to the Marketing Director to drive the awareness, footfall and success of all 14 HMV stores in Ireland
Created the first ever HMV Ireland 'ratecard' of inventory across HMV's owned and operated portfolio (store windows, FOS, web).

Launched first HMV brand campaign 'My Inspiration', launched HMV Digital and HMV.com