Niamh McCrone
Northamptonshire
Summary
Seasoned professional with focus on social media management and digital marketing strategies. Capable of enhancing online presence and brand visibility, utilising in-depth understanding of diverse social media platforms and digital tools for optimal engagement. Known for innovative approach in creating compelling content, driving user interaction and fostering relationships with influencers. Maintaining consistent learning and development around AI whilst using it as a tool coinciding with my own skills.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Social Media Specialist
Warmies
Kettering
09.2024 - 03.2025
- Joined a newly formed team with a target to increase B2C and B2B sales by nearly triple last year's B2C sales. This was completed within the 3 month deadline
- Increase in overall following by 5-6% over the first 3 months; Instagram and TikTok followers increase by 1000 followers within 6 months through organic posting.
- Creating social media images and videos with the use of Adobe, Midjourney and HailuoAi
- Capturing product imagery for B2B and B2C clientele as well as copywriting purposes
- Supplying 'Point of Sale' images for suppliers for Next, Tesco, Sainsbury's alongside multiple other distributors globally.
- Supporting marketing manager with building relationships with external content creators and affiliates to drive brand engagement.
- Closely working with external teams in regards to licensing such as Aardman, Paramount and more for new product development.
- Social media management and strategy by using platforms such as Meta, Hootsuite and collaborating with Shopify.
- Producing digital content for brochures, catalogue, posters and advertisements.
- Developed social media marketing campaigns for successful product launches.
- Solely responsible for product and commercial imagery, including building studio for the business.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
Multi-Faceted Marketing Freelancer
McChromosome Productions
Remote
06.2021 - 09.2024
- Use of multiple cameras such as Black Magic, Canon, Sony and Nikon.
- Creating multiple branded videos for an array of clients focusing on B2B and B2C communications.
- Providing 'package' offers of photography, videography, social media and written content for numerous clients within a large array of industries.
- Communicating with internal employees and external agencies to maximise marketing effectiveness.
- Multitasking via meeting with clients and scheduling via verbal and written communications, using all softwares in Adobe.
- Develop own marketing via sources such as Fiverr and Bark alongside google advertising.
- Successfully delivered on tasks within tight deadlines.
Business Owner/ Valeter
Incredibly Detailed Ltd
Corby
08.2023 - 09.2024
- Founded and managed a successful detailing business, responsible for all aspects of operations, including marketing, sales, customer service, and financial management.
- Provided exceptional customer service, building strong relationships and ensuring client satisfaction.
- Performed a wide range of detailing services, including interior and exterior cleaning, ceramic coating, and window tinting
- Tailoring services for customers that required any alterations in cleaning methods or specifications communicated, as well as recommending any kind of required service accordingly.
- Utilise professional prior skills to develop marketing and advertising for the brand.
- Devised budget plans, ensured financial stability of the business.
Valeter/Photographer
Lotus
Silverstone
01.2024 - 02.2024
- Performed comprehensive vehicle cleaning services, including interior vacuuming, upholstery cleaning, and exterior washing and waxing.
- Provided excellent customer service, ensuring client satisfaction and addressing any concerns promptly.
- Implemented a new system for car bookings and cleanings.
- Creating imaging and videography for commercial uses.
- Completed vehicle detailing tasks efficiently and within designated time frames.
- Providing imagery and videography for Lotus and their social media platforms.
- Using provided camera equipment in order to optimise imagery.
- Conducted comprehensive research for developing innovative photography ideas.
Duty Manager
Screwfix
Corby
01.2023 - 05.2023
- First aid, fire marshall Trained and keyholder responsibilities
- Managing daily workflow of customer service by proactively addressing customers needs, providing expert advice and product recommendations
- Ensured compliance with company policies and procedures, including health and safety regulations
- Delegated tasks and responsibilities effectively, maximizing team performance and achieving sales targets
Installations Apprenticeship Team Leader
Wickes
Northampton
01.2022 - 11.2022
- Maintaining communication with 20+ Apprentices and Installers across the country, ensuring both parties had assistance and appropriate utilities.
- Participated in multiple trainings for leadership (LEAD), Electrical safety via NiC, Silicone training from the Mapei Academy, First Aid & Mental Health First Aid from St Johns Ambulance as well as being an LGBTQ+ rep for Installations.
- Support with planning and project managing the delivery of the apprenticeship programme, ensuring this is delivered on time, to budget.
- First point of contact for identifying, monitoring and recording the immediate operational management of issues such as holidays, performance, timekeeping and absence, in line with company procedures.
- Consistently creating assets to promote the installations programme. This includes imagery, videography and graphic design.
- Designed official certifications for the apprentices that had completed the course.
Volunteer Lead
Underground Youth Club
Kings Cliffe
03.2021 - 09.2021
- Routinely updating the club's records and managing the database using Microsoft applications
- Led and coordinated multiple teams in the creation and execution of fundraising and promotional events, fostering collaborative partnerships with external companies through effective phone and in-person communication
- Proactively recruiting via internet promotion, phone calls and other alternative channels, and using different systems to report concerns or booking appointments for successful recruits
Customer Service Advisor
Joules
Corby
10.2021 - 01.2021
- Monitoring and taking calls, web chats and emails via multiple softwares
- Using softwares such as Zendesk, Adyen, AX and providing BACS refunds
- Communicating with a large team to inform and learn of any irregularities or mishaps
- Balancing timekeeping whilst working from home
- Using Microsoft office softwares such as Word and Excel
Education
Bachelor of Arts with Honours - Film, Radio and TV
Canterbury Christ Church University
Canterbury 09.2016 - 08.2019
Extended Level 3 Media Diploma - Media
Tresham College Kettering Campus
09.2014 - 08.2016
Skills
- Premier Pro
- Lightroom
- After Effects
- Photoshop
- Illustrator
- Indesign
- Colour Grading
- OS X
- Windows
- IOS
- Android
- Microsoft Office
- Midjourney
- HailuoAi
- Content creation
Affiliations
- Dungeons and Dragons, Video Games, Mechanics, Women's Football.
Timeline
Social Media Specialist
Warmies
09.2024 - 03.2025
Valeter/Photographer
Lotus
01.2024 - 02.2024
Business Owner/ Valeter
Incredibly Detailed Ltd
08.2023 - 09.2024
Duty Manager
Screwfix
01.2023 - 05.2023
Installations Apprenticeship Team Leader
Wickes
01.2022 - 11.2022
Customer Service Advisor
Joules
10.2021 - 01.2021
Multi-Faceted Marketing Freelancer
McChromosome Productions
06.2021 - 09.2024
Volunteer Lead
Underground Youth Club
03.2021 - 09.2021
Bachelor of Arts with Honours - Film, Radio and TV
Canterbury Christ Church University
09.2016 - 08.2019
Extended Level 3 Media Diploma - Media
Tresham College Kettering Campus
09.2014 - 08.2016
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