Niamh Donnelly
Summary
Marketing Professional with 5 years’ experience delivering high-impact consumer activations and campaigns across fashion, automotive, and sportswear industries. Specialised in community engagement, event planning, and driving measurable results through strategic collaborations with large wholesale partners- most notably JD Sports. Excel at structuring projects, managing stakeholders, and bringing strong commercial awareness, organisation, and attention to detail to fast-paced environments to boost awareness, engagement, and sales.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work history
Marketing Professional
Under Armour
Manchester
2023.08 - Current
- Executed standout consumer activations, including a JD Sports Barcelona store event (+2.5% retail sales, +182% web sales, 2M social reach, 950K YouTube views, 30M PR reach) and a 1,200-participant run event in London with JD Sports & Gunna, creating major cultural impact.
- Coordinated high-budget, large-scale campaigns across retail, social, digital, and e-com, handling agency briefings, asset delivery, and executions under tight deadlines.
- Managed strategic wholesale partnerships with JD Sports and Footlocker, adapting global plans into localised events and content to drive D2C results.
- Strong stakeholder management and cross-functional collaboration, aligning with marketing, operations, retail and sales teams to meet commercial goals and project deadlines.
Marketing Executive
Pendragon
Manchester
2022.05 - 2023.08
- Delivered multiple community-focused events at Pendragon Ford dealerships, outreaching to local car enthusiasts and groups to secure desirable vehicles, build strong local presence, and consistently attract over 200 attendees.
- Managed content creation and copywriting for Ford social channels (creating and editing original content) while adapting OEM assets for digital channels and POS.
- Organised and delivered luxury events for Aston Martin and BYD, managing vendors, stakeholders, and logistics to create high-end brand experiences.
Marketing Assistant
Argento Jewellery
Belfast
2021.10 - 2022.05
- Coordinated seasonal jewellery campaigns end-to-end, managing content creation, photoshoots, agency briefs, and multi-channel executions to drive engagement and sales.
- Grew TikTok presence and organic reach by 154% and engagement by 170% in my first month through trend-led and community-focused content.
Education
Bachelor of Arts - Marketing
Liverpool John Moores University
Liverpool 2017.09 - 2020.05
Skills
Event Planning & Execution
Community Engagement & Management
Stakeholder Management
Project Management & Delivery
Commercial Awareness
Creative Strategy
Content Production & Asset Management
Campaign Management
Written & Verbal Communication
Campaign Performance Analysis
Influencer Marketing
Market Research
Accomplishments
Under Armour- Extra Mile Award Winner 2025.
Affiliations
- Content Creation (Photography & Videography)
- Jewellery Making
- Wellness & Fitness (Gym, Yoga & Pilates)
References
Available upon request
Timeline
Marketing Professional
Under Armour
2023.08 - Current
Marketing Executive
Pendragon
2022.05 - 2023.08
Marketing Assistant
Argento Jewellery
2021.10 - 2022.05
Bachelor of Arts - Marketing
Liverpool John Moores University
2017.09 - 2020.05