Niall Pentreath

• In what is my first role on the other side of the table, I have tried shape myself into a media owner whom I'd have valued, trusted and respected during my time in agency life.
• With a large emphasis on retention and revenue, I have learned techniques and skills around how to upsell without being too aggressive/hinderence to the client.
• Executing high-level reporting is essential for the role, demanding a comprehensive grasp of data, product, and client processes while possessing skills to convey complex insights and results simply.
• I liaise with multiple teams as a primary coordinator.
  Such as our Sales, Ops, Creative Studio, Audience & Insights, and publisher teams to make sure they have everything they need.
• I host internal meetings, such as our weekly 'Indies' team meetings, where we share outreach/insights/ideas/strategies to help improve the quality of work and process. This is an idea I put together.

• In this role I was working as a cross-media manager, utilising my extensive experience and expertise in offline media, adops, and digital media to oversee 12 of the company's biggest accounts.
• I oversaw every aspect of a campaign from start to finish. This includes initial client pitching, all the way through to setting up dashboards, trafficking, leading client meetings, briefing team members, planning and executing strategies, and delivering comprehensive reports.
• Developed and nurtured young talent within my team and across the agency.
• Helped with staff onboarding.
• I was responsible for organising company events and charity fundraisers through the social committee.

• After building my knowledge & understanding of Digital Media, I was promoted to a more front-end role, handling the day-to-day operations, planning, buying and reporting across a multitude of Display campaigns.
• Through this role, I was able to utilise the knowledge and skills I gained from my previous position in Adops to efficiently plan, execute, and manage digital display campaigns.
• While keeping my role as the Adops specialist, I provided assistance in setting up, running, and enhancing online trafficking for the agency. Additionally, I educated the rest of the agency on best practices in this area.
• This role allowed me to be more client-facing, which I had enjoyed and also thrived in, so I was keen to continue to make this part of my day-to-day for the foreseeable.

I rejoined AKA during lockdown, joining the Digital Display team in what was an adops role.

Tested, trafficked & reported on 90% of the company's digital display activity.

This position provided me with the opportunity to gain knowledge in both the front and back end of digital display, comprehend suppliers' technology and offerings, and develop the ability to communicate technical and jargon-heavy reports to clients in a clear and respectful manner.

• Since I joined the company in 2019, my growth and development have exceeded my expectations. Within my first year, I was promoted from Media Executive to Senior Media Executive and recognised as the company specialist for Press, Radio, & Tourism.
• During that period, my job involved solely offline media. However, as the company specialist, I also took on additional responsibilities like pitching to new clients, conducting in-house and client training, and negotiating supplier rates. Along with my regular tasks of reporting, briefing, planning, and buying.
• Throughout my tenure, I've had the pleasure of working with numerous esteemed clients, including English Heritage, Netflix, Andrew Lloyd Weber, the British Museum, The Tate, and many others.

• During my time at Adgenda Media International (AMI), I was given the opportunity to learn an array of skills.
• Being a smaller agency, I was tasked with a variety of roles, such as invoicing and planning to data analysis and reporting, across a multitude of media platforms, such as Offline, Display, Social & VOD.
• My experience at AMI gave me a fantastic introduction to the media industry. The agency provided me with structured training and development that was crucial during my first steps in this field.