Niall McGuinness
London
Summary
Over 11 years of experience in the video game industry with expertise in project and team management. Proven leadership skills and strong relationship management capabilities, supported by extensive marketing and consultancy experience. Effective communicator and public speaker with a solid background in forecasting and budget control. Commercially focused with a deep understanding of the development pipeline, ensuring fiscal responsibility in all initiatives.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work history
Senior Account Manager
SIE PlayStation
London, UK
10.2019 - 07.2025
- Lead global business relationships with 60+ different partners across North America, Europe, and Asia
- Achieved millions in revenue and engagement hours, through Partner Commerce team leadership.
- Secured participation of over 250 titles in PlayStation Services since 2019.
- Delivered key PS5 Pillars implementation through careful story telling and evangelistic behaviours.
- Co-founded annual GAMMYs ceremony to recognise Global Account Management achievements.
- Directed award-winning team for Play With The Champions charity tournament and live auction.
Account Manager
SIE PlayStation
London, UK
10.2019 - 06.2021
- Promoted to Senior Account Manager less than 2 years after joining SIE. Identified what it meant to be Senior and worked to demonstrate that ahead of promotion discussions. Since then, looked to leadership behaviours; to contribute maximum value, and prepare for future steps
Marketing Manager
Nintendo
Windsor, UK
04.2017 - 09.2019
- Redesigned retail footprint across UK and Ireland to support Switch launch; getting into 500+ stores nationwide
- Coordinated product launches at physical and digital channels to increase presence and conversion.
- Led cross-functional teams to ensure seamless execution of trade marketing campaigns.
- Managed relationships with Third Party Publishers, including Bandai Namco, Pokémon Company, and Warner Brothers.
Account Manager
Nintendo
Windsor, UK
09.2015 - 04.2017
- Managed and improved challenging relationship with Amazon - excelling them to number one revenue driver for hardware, new releases and back catalogue
- Improved market penetration in grocery and indie retail channels
Account Manager
Konami
Windsor, UK
02.2014 - 09.2015
- Developed robust distribution strategies to support key IP like Metal Gear Solid, Pro Evolution Soccer and Yu-Gi-Oh! in Northern Europe, South Africa and Australia
- Implemented comprehensive tracking systems for better inventory management.
Digital Content Manager / Producer
Liverpool Sound City
Liverpool, UK
10.2010 - 05.2013
- Managed online brand reputation whilst addressing customer queries via social media.
- Secured funding for new acquisitions through grant applications and donor solicitations.
- Coordinated events for enhanced community engagement with festival's annual program.
Education
BA (Hons) - Entertainment Management
Liverpool Institute for Performing Arts
Liverpool, UK 09.2010 - 06.2013
Skills
- Demonstrated Leadership and positive relationship management
- Strong Communicator - confident public speaker
- Strategic prospecting and deal closing abilities
- Excel in project and team management
- Commercially minded across all activities
- Practical experience in forecasting and budget control
- Robust marketing expertise and consultancy
- Strong understanding of development pipeline
- 11 years video game industry experience across SIE, Nintendo and Konami
Affiliations
• Games have been, and always will be a huge part of my life. These days, I like to find out more about the people, process and technology behind games. I'm fascinating by what goes into the end-to-end process. I still play, of course
• I love to host. Weekends are filled with cooking for folks, with vinyl on, whilst playing boardgames and video games
References
References available upon request.
Timeline
Senior Account Manager
SIE PlayStation
10.2019 - 07.2025
Account Manager
SIE PlayStation
10.2019 - 06.2021
Marketing Manager
Nintendo
04.2017 - 09.2019
Account Manager
Nintendo
09.2015 - 04.2017
Account Manager
Konami
02.2014 - 09.2015
Digital Content Manager / Producer
Liverpool Sound City
10.2010 - 05.2013
BA (Hons) - Entertainment Management
Liverpool Institute for Performing Arts
09.2010 - 06.2013
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