Nelly Wang

• Led exhibition positioning, marketing communication and visual identity development.
• Produced storytelling content and managed digital promotion to increase event visibility and audience engagement.
• Reviewed campaign performance data and audience feedback to evaluate effectiveness.
• Established solid rapport with customers using superior communication skills on various platforms, fostering loyalty and trust.
• Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.

• Delivered visual marketing materials and supported coordination across designers, venues and suppliers.
• Assisted promotional rollout and monitored engagement performance.
• Developed innovative strategies for audience engagement.
• Coordinated with influencers for promotion, boosted reach.
• Wrote persuasive copy for product descriptions and adverts.

Support marketing operations and digital content production across editorial and design teams.

• Conduct publishing market research and audience analysis to inform business and communication planning.
• Coordinate with external collaborators and manage documentation systems to ensure workflow efficiency.
• Completed customer orders with speed and accuracy.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Delivered exceptional customer service by proactively listening to concerns and answering questions.

• Independently manage photography and illustration social media platforms, developing structured content calendars and growth strategies.
• Create branded visual and written content aligned with audience insights and market positioning.
• Monitor performance metrics including engagement rate, reach and audience behaviour, adjusting strategy based on data and competitor analysis.
• Collaborate with partners on a developing cultural product brand, contributing to brand concept, visual direction and promotional communication.
• Coordinated with influencers for promotion, boosted reach.
• Worked on multiple platforms simultaneously, enhanced digital presence.

• Produced brand storytelling content and supported campaign execution across social platforms.
• Conducted trend research and competitor analysis to guide visual direction.
• Analysed engagement data and contributed to a 50 percent increase in new customer reach.