Summary
Overview
Work history
Education
Skills
Timeline
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Neli Boyd

Neli Boyd

Carrickfergus ,Antrim and Newtownabbey

Summary

Highly driven professional with a proven track record of scaling a business from the ground up into one of the UK’s most reputable suppliers of bespoke vinyl wedding signage. Skilled in business growth, digital marketing, and client relationship management, with a strong focus on quality, creativity, and customer satisfaction.


Experienced in leading international recruitment initiatives across multiple European countries, successfully placing medical professionals into roles in the UK and Ireland.


Bilingual in Bulgarian and English, with excellent communication skills and cross-cultural collaboration experience, making me an ideal candidate for hybrid opportunities that allow working seamlessly between the UK and Bulgaria while delivering measurable business results.

Overview

14
14
years of professional experience
5
5
years of post-secondary education

Work history

Company Owner

Love Storey
Belfast, Antrim
11.2013 - Current


  • Founded and scaled Love Storey into a reputable, internationally recognised brand specialising in the design, creation, and global delivery of bespoke vinyl products for luxury weddings. Over 12 years, grew the business from a small creative venture into a thriving supplier serving clients across the UK, US, and worldwide.
  • Business Growth & Strategy: Built a multi-platform sales model combining Etsy (1,200+ five-star reviews) with a high-performing e-commerce site and partnerships with leading wedding directories, ensuring consistent revenue streams and brand visibility.
  • Marketing & Brand Development: Developed advanced digital marketing skills, leveraging Pinterest (12,000+ followers) and Instagram to engage global audiences through organic growth, creative campaigns, and content-led strategies.
  • Client Relationships & Industry Recognition: Established long-term collaborations with top UK and US event planners, delivering premium products for high-profile weddings and events.
  • Entrepreneurship & Leadership: Solely responsible for business operations, from product design and production to sales, marketing, and global customer service, consistently exceeding client expectations and strengthening brand reputation.

Marketing Manager

Manleys
Belfast, Down
11.2012 - 07.2013
  • Enhanced brand awareness by devising creative promotional activities.
  • Implemented SEO practices for improved website visibility.
  • Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
  • Devised product launch plans for successful market entry and uptake.
  • Delegated tasks effectively, ensuring productivity within the team.
  • Oversaw development and execution of multi-channel marketing campaigns to drive growth.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.

Recruitment Manager

Direct Medics
Belfast
12.2011 - 08.2012
  • Led a cross-border recruitment team across Poland, the Czech Republic, Hungary, and Bulgaria to source and place medical professionals—including doctors and surgeons—into roles in the UK and Ireland.
  • Oversaw targeted cold-calling campaigns and developed digital lead-generation strategies via website and online platforms.
  • Planned, organised, and attended international recruitment events, building strong candidate pipelines across multiple markets.
  • Supported candidates through the full relocation and onboarding process, ensuring smooth transitions and tailored job placements.
  • Consistently achieved and exceeded hiring targets while strengthening relationships with hospitals and healthcare institutions.

Education

Marketing MSc - Marketing

Ulster University
Belfast
06.2010 - 05.2011

Bachelor of Public Relations - Journalism

Sofia University St. Kliment Ohridski
Sofia, Bulgaria
09.2005 - 06.2009

Skills

  • Business development
  • Project planning and execution
  • Client relationship building
  • Sales mastery
  • Results-Oriented focus
  • Sales strategy implementation
  • Digital marketing
  • E-Commerce operations
  • Branding proficiency
  • Marketing expertise
  • Ethics and corporate responsibility
  • Quality Control


Timeline

Company Owner

Love Storey
11.2013 - Current

Marketing Manager

Manleys
11.2012 - 07.2013

Recruitment Manager

Direct Medics
12.2011 - 08.2012

Marketing MSc - Marketing

Ulster University
06.2010 - 05.2011

Bachelor of Public Relations - Journalism

Sofia University St. Kliment Ohridski
09.2005 - 06.2009

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Neli Boyd