CFO with thirty years of experience of owner led independent agencies in the marketing sector.
Resourceful and well-organised with excellent leadership and team-building record working with the owners to develop and pursue a business strategy that meets their aspirations, whether that's
maximising individual wealth via selling the business or growing the business via organic growth, new ventures and acquisitions.
I enhance finance teams, accounting systems and reporting to improve the quality of information available to the leadership team re resource utilisation, project, product and client margins. I communicate with all levels of the business to not only highlight the importance of maximising profitability but also the specific actions they can take to help achieve this.
Considering the high cost of sale in winning new business via pitches generates new revenue opportunities via extended offerings, product, tech and AI developments, partnerships and referral agreements.
Over the last few years I have concentrated on building a portfolio of fractional CFO or board advisor roles that are commercially focused.
As board advisor has worked with the management team to restructure where needed and develop new business opportunities via referral agreements, partnerships and wider offerings
Neverland is an award winning independent advertising agency based in London. As part time CFO I have worked with the founders and CEO to enhance finance operations and reporting by bringing in a new Finance team , improving the quality of information available to business leads re staff utilisation, project and client level reporting and improving budgeting and cost control. Led commercial discussions with clients, key suppliers and partners.
AnalogFolk is an independent digital innovations agency group with offices in London, New York, Sydney, Hong Kong, Shanghai, Amsterdam and a developer hub in Costa Rica. When I started, AF had 40 employees based in London. This increased to 150 with another 150 people in the other countries and a combined revenue of £ 30 million. Our offering expanded to include digital communications, social media, editorial, analytics, site and app development, film production and AI.
Leading a finance team of eight people I had overall responsibility for the Finance operations of the group including:
After the sale of adam&eve to DDB we merged the two operations. With different ways of working, differing internal and external production capabilities and systems I had responsibility for merging the offerings to maximise flexibility and creativity and delivery while at the same time enhancing profitability and bringing adam&eve's ways of working to a much bigger operation with Omnicom's reporting and approval requirements.
Founded in 2008 adam&eve was the most widely acclaimed advertising start up in the last decade. I joined as a board director and shareholder when the agency had less than ten people and build up financial and commercial operations and processes from scratch. I contributed to turning growth of 50% plus per annum into exceptional profit margins averaging 30/40% by implementing a resourcing template that highlighted key hires and led to employment costs as a % of revenue falling each year. Negotiated client contracts, hourly rates, fee proposals and performance agreements. Set up joint ventures and enhanced offerings to improve profitability. For the sale process of adam&eve to Omnicom led due diligence in a two way process which greatly enhanced earnout potential. Negotiated terms of sale for an initial £30 million with five year earnout increasing final sales proceeds to in excess of £105 million, Led finance and commercial operations through the transition through to full merger.
As a result of its work on the advertising for such clients as Nike and Coca Cola, W+K was considered the world's most creative agency group. The Amsterdam office was the European hub for this operation with over 250 employees. In addition to leading all Financial, Legal and Operational activities I supervised the Euro 4 million building spend and move of the agency to new offices in Amsterdam.
St Lukes was founded as a result of an employee buyout from Omnicom owned TBWA/Chiat Day. I led the buyout team that agreed the sale and also set up the innovative employee ownership scheme. As described in the business best seller "Open Minds: 21st Century Business Lessons and Innovations from St.Luke's" St Luke's was a fore runner in establishing new ways of ensuring employee engagement and ways of working.
Pearson Paul Haworth Nolan was a venture capital (Apax) funded marketing and data analytics start up. I set up the Finance systems and reporting and was a member of the board with the four founders and the Apax nominee. After three years we were purchased by the Engine network.
Courtaulds was a FTSE top 100 manufacturer or fabric, clothing and coatings. Based in the head office I was Finance Director of the Far East operations and had overall responsibility for all treasury and foreign management of the Coatings division.
Working in head office of PA Group, managing treasury and consolidated reports for board. Involved in internal investigations/audits and acquisitions
Running Finance department of a £ 90 million turnover offshore drilling company, reporting to head office in Houston Texas.
Serving a 4 year apprenticeship, qualifying as a Chartered Accountant. Carried out audits of local businesses and mutinational groups mainly in the oil business.
Qualified accountant, CA and CMA plus also holds an MBA
Excellent communication skills both internally and externally
Has built and retained successful and committed finance teams
Uses financial data to highlight commercial opportunities
Leads negotiations with clients, key partners, potential acquisitions and external investors or buyers
Experience in platform and AI tech developments and sourcing funding