Summary
Overview
Work History
Education
Skills
Timeline
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Neil Thomson

Bury St Edmunds,Suffolk

Summary


CFO with thirty years of experience of owner led independent agencies in the marketing sector.

Resourceful and well-organised with excellent leadership and team-building record working with the owners to develop and pursue a business strategy that meets their aspirations, whether that's

maximising individual wealth via selling the business or growing the business via organic growth, new ventures and acquisitions.

I enhance finance teams, accounting systems and reporting to improve the quality of information available to the leadership team re resource utilisation, project, product and client margins. I communicate with all levels of the business to not only highlight the importance of maximising profitability but also the specific actions they can take to help achieve this.

Considering the high cost of sale in winning new business via pitches generates new revenue opportunities via extended offerings, product, tech and AI developments, partnerships and referral agreements.

Over the last few years I have concentrated on building a portfolio of fractional CFO or board advisor roles that are commercially focused.




Overview

46
46
years of professional experience
8
8
years of post-secondary education

Work History

Board Advisor

WE ARE PI
Amsterdam, Netherlands
10.2023 - Current

As board advisor has worked with the management team to restructure where needed and develop new business opportunities via referral agreements, partnerships and wider offerings

Chief Financial Officer

Neverland Creative
London
01.2023 - Current

Neverland is an award winning independent advertising agency based in London. As part time CFO I have worked with the founders and CEO to enhance finance operations and reporting by bringing in a new Finance team , improving the quality of information available to business leads re staff utilisation, project and client level reporting and improving budgeting and cost control. Led commercial discussions with clients, key suppliers and partners.


Global Chief Financial Officer

AnalogFolk Group
London
10.2013 - 11.2023

AnalogFolk is an independent digital innovations agency group with offices in London, New York, Sydney, Hong Kong, Shanghai, Amsterdam and a developer hub in Costa Rica. When I started, AF had 40 employees based in London. This increased to 150 with another 150 people in the other countries and a combined revenue of £ 30 million. Our offering expanded to include digital communications, social media, editorial, analytics, site and app development, film production and AI.

Leading a finance team of eight people I had overall responsibility for the Finance operations of the group including:

  • Driving business strategy through organic growth, acquisition and new business ventures, as we expanded into product development, AI tools and film production.
  • Monthly financial reporting to the board and compliance with multi national statutory requirements.
  • Introduced a new global production and accounting system to ensure standard reporting for each business and greater business efficiency with improved reporting of client and project profitability, staff utilisation and billability.
  • Managed cash globally to finance expansion via existing operations.
  • Financial oversight and cost reductions where needed.
  • Secured over £ 2 million in R&D tax credits to fund platform and AI tech developments


Commercial Director

Adam&Eve DDB
London
07.2012 - 10.2013

After the sale of adam&eve to DDB we merged the two operations. With different ways of working, differing internal and external production capabilities and systems I had responsibility for merging the offerings to maximise flexibility and creativity and delivery while at the same time enhancing profitability and bringing adam&eve's ways of working to a much bigger operation with Omnicom's reporting and approval requirements.

Group Finance Director

Adam&Eve Group
London
09.2008 - 07.2012

Founded in 2008 adam&eve was the most widely acclaimed advertising start up in the last decade. I joined as a board director and shareholder when the agency had less than ten people and build up financial and commercial operations and processes from scratch. I contributed to turning growth of 50% plus per annum into exceptional profit margins averaging 30/40% by implementing a resourcing template that highlighted key hires and led to employment costs as a % of revenue falling each year. Negotiated client contracts, hourly rates, fee proposals and performance agreements. Set up joint ventures and enhanced offerings to improve profitability. For the sale process of adam&eve to Omnicom led due diligence in a two way process which greatly enhanced earnout potential. Negotiated terms of sale for an initial £30 million with five year earnout increasing final sales proceeds to in excess of £105 million, Led finance and commercial operations through the transition through to full merger.

Director of Finance and Operations

Wieden + Kennedy Amsterdam
Amsterdam, Netherlands
09.2006 - 09.2008

As a result of its work on the advertising for such clients as Nike and Coca Cola, W+K was considered the world's most creative agency group. The Amsterdam office was the European hub for this operation with over 250 employees. In addition to leading all Financial, Legal and Operational activities I supervised the Euro 4 million building spend and move of the agency to new offices in Amsterdam.

Chief Operating Officer

St Lukes Communications
London
06.1995 - 09.2006

St Lukes was founded as a result of an employee buyout from Omnicom owned TBWA/Chiat Day. I led the buyout team that agreed the sale and also set up the innovative employee ownership scheme. As described in the business best seller "Open Minds: 21st Century Business Lessons and Innovations from St.Luke's" St Luke's was a fore runner in establishing new ways of ensuring employee engagement and ways of working.

Finance Director

PPHN
London
01.1992 - 06.1995

Pearson Paul Haworth Nolan was a venture capital (Apax) funded marketing and data analytics start up. I set up the Finance systems and reporting and was a member of the board with the four founders and the Apax nominee. After three years we were purchased by the Engine network.

Group Financial Controller

Courtaulds Coatings
London
01.1990 - 01.1992

Courtaulds was a FTSE top 100 manufacturer or fabric, clothing and coatings. Based in the head office I was Finance Director of the Far East operations and had overall responsibility for all treasury and foreign management of the Coatings division.

Treasurer and financial controller

PA Consulting
London
01.1987 - 01.1990

Working in head office of PA Group, managing treasury and consolidated reports for board. Involved in internal investigations/audits and acquisitions


Financial Controller

Western Oceanics
Aberdeen, Aberdeen City
01.1984 - 01.1989

Running Finance department of a £ 90 million turnover offshore drilling company, reporting to head office in Houston Texas.


Chartered Accountant

Deloitte
Aberdeen
01.1979 - 01.1984

Serving a 4 year apprenticeship, qualifying as a Chartered Accountant. Carried out audits of local businesses and mutinational groups mainly in the oil business.

Education

Bachelor of Arts - History

Birkbeck, University of London
London
09.2008 - 04.2011

MBA - Business Management

Middlesex University
London
09.1987 - 04.1989

CMA - Accountancy

The Chartered Institute of Management Accountants
London
04.1980 - 04.1982

CA - Accountancy

Institute of Chartered Accountants of Scotland
Edinburgh
04.1978 - 04.1980

Skills

Qualified accountant, CA and CMA plus also holds an MBA

Excellent communication skills both internally and externally

Has built and retained successful and committed finance teams

Uses financial data to highlight commercial opportunities

Leads negotiations with clients, key partners, potential acquisitions and external investors or buyers

Experience in platform and AI tech developments and sourcing funding


Timeline

Board Advisor

WE ARE PI
10.2023 - Current

Chief Financial Officer

Neverland Creative
01.2023 - Current

Global Chief Financial Officer

AnalogFolk Group
10.2013 - 11.2023

Commercial Director

Adam&Eve DDB
07.2012 - 10.2013

Group Finance Director

Adam&Eve Group
09.2008 - 07.2012

Bachelor of Arts - History

Birkbeck, University of London
09.2008 - 04.2011

Director of Finance and Operations

Wieden + Kennedy Amsterdam
09.2006 - 09.2008

Chief Operating Officer

St Lukes Communications
06.1995 - 09.2006

Finance Director

PPHN
01.1992 - 06.1995

Group Financial Controller

Courtaulds Coatings
01.1990 - 01.1992

MBA - Business Management

Middlesex University
09.1987 - 04.1989

Treasurer and financial controller

PA Consulting
01.1987 - 01.1990

Financial Controller

Western Oceanics
01.1984 - 01.1989

CMA - Accountancy

The Chartered Institute of Management Accountants
04.1980 - 04.1982

Chartered Accountant

Deloitte
01.1979 - 01.1984

CA - Accountancy

Institute of Chartered Accountants of Scotland
04.1978 - 04.1980
Neil Thomson