Summary
Overview
Work history
Skills
Timeline
Neil Dinsmore

Neil Dinsmore

Billinge

Summary

Dynamic and results-driven professional with extensive expertise in Sales growth, Sales planning, brand development, digital marketing strategies, and market analysis. Proficient in CRM software, Salesforce, and Google Analytics, with a strong focus on lead generation and customer retention. Demonstrates exceptional skills in sales pipeline management, strategic decision-making, and client contract negotiations.

Adept at leveraging technical sales knowledge to drive revenue development and identify new revenue sources. Committed to enhancing business planning through comprehensive market research and competitive analysis. Strong background in developing successful new business strategies to maximise selling opportunities in the following market sectors.


Automotive, Rail, Defence, Subsea, POS IT systems, Fire & Safety
monitoring control systems, Road traffic systems, management &
control, Communication, Instrumentation, gaming, Electrical and
Electronic Manufacturing Industry.


Customer-oriented, with over 30 years of experience in building
relationships, cultivating partnerships, retaining top accounts and
growing profit channels.

Overview

42
42
years of professional experience

Work history

Business Development & Marketing Manager

Agile Electronics Ltd
09.2024 - 06.2025
  • Company Overview: UK PCB assembly, Cable Assembly Manufacturing, Box Build, Kitting & Procurement
  • Identified new business opportunities, including new markets & new clients
  • Targeted 50 calls per day to current & cold call customers
  • Created strategies to successfully reach new business opportunities
  • Built relationships with new clients, gauging their needs, promoting company products and services whilst developing proposals to address customer requirements
  • Maintained & developed relationships with current clients
  • Attended conferences, exhibitions to build relationships with industry partners & staying up to date with new market trends
  • Visited existing & targeted companies as and when required
  • Possessing a strong understanding of the company's services, competition in the industry and positioning
  • Designed & updated all marketing literature, website & social media platforms
  • Responsible for all marketing campaigns, photography, video's & editorials
  • Created new target market, both local & national databases for marketing campaigns

Head of Sales - Marketing & Business Development

Sherwood Electronics Limited
09.2015 - 05.2024
  • Company Overview: UK Standard & Bespoke Cable Assembly Manufacturing - Connector Distribution
  • Built & managed productive, professional relationships with new & existing clients, ensuring retention, growth and profitability
  • Achieved 4.5 million in sales, exceeding sales targets in line with customer growth across all company products and services
  • Managed & developed existing current customer base (National)
  • Targeted 200 - 250 calls per month to current & cold call customers
  • Developed new company strategy to identify & develop new business, involving new website design, social media platforms and SEO
  • Developed new marketing strategies to build company brand, reach and market awareness, identifying new markets, developing & creating new opportunities
  • Maximised revenue by upselling additional company products and services
  • Worked with senior management to produce sales forecasts, implementing sales plans to achieve revenue targets
  • Oversee & executed all elements of sales strategy nationally reporting to senior management
  • Created new company brochure detailing all company products & services
  • Researched markets for emerging trends, competitor threat analysis, providing reports to senior management
  • Resolved customer complaints regarding, service, communication, quality & response
  • Attended Trade shows and exhibitions nationally as required
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue.
  • Managed client relationships from early stages of sales process through to post-sales
  • Effectively handled daily customer meetings, sales calls & account management tasks.
  • Drove national sales growth by identifying and securing opportunities in untapped markets.
  • Built enduring client relationships, ensuring repeat business.

Managing Director

Cablecom UK Ltd
Skelmersdale, Lancashire
03.2009 - 08.2015
  • Company Overview: UK Standard & Bespoke Cable Assembly Manufacturing - Connector Distribution
  • Built & managed productive, professional relationships with new & existing clients, ensuring retention, growth and profitability
  • Achieved 2.9 million in sales across all company products and services
  • Managed & developed existing current customer base (National)
  • 150 - 200 calls per month to current & cold call customers
  • Developed new company strategy to identify & develop new business, involving new website design & media platforms
  • Developed new marketing strategies to build company brand, reach and market awareness, identifying new markets, developing & creating new opportunities
  • Maximised revenue by upselling additional company products and services
  • Created new company brochure detailing all company products & services
  • Researched markets for emerging trends, competitor threat analysis
  • Resolved customer complaints regarding, service, communication, quality & response
  • Attended Trade shows and exhibitions nationally as required
  • Managed client relationships from early stages of sales process through to post-sales
  • Effectively handled daily customer meetings, sales calls & account management tasks

Managing Director

2E UK Ltd
Skelmersdale, Lancashire
03.1998 - 02.2009
  • Company Overview: Standard & Bespoke Cable Assembly Manufacturing


Director

2E Data Networks
Skelmersdale, Lancashire
03.2002 - 01.2009
  • Company Overview: Specialising in manufacturing Cat 5e, Cat 6, Cat 6a and fibre optic and Networking products


National Sales & Marketing Manager

Electrocom Ltd
Manchester
06.2000 - 10.2002

Company Overview: Cable Assembly Manufacturing & Connector Distribution

Business development manager

3M Connect & Control Systems Ltd
Runcorn, Halton
06.1995 - 05.2000

Marketing Manager

Ford Motor Company
London, Greater London
06.1990 - 06.1995

Sales & marketing coordinator

Mercedes-Benz
London, Greater London
08.1983 - 05.1990

Skills

  • Sales Growth & planning
  • Sales pipeline management
  • Sales & market development
  • Territory and account management
  • Warm and cold calling
  • High-volume phone prospecting
  • Client contract negotiations
  • Relationship development
  • Technical sales
  • Product knowledge
  • Brand development
  • Digital marketing strategies
  • Revenue development
  • Market analysis
  • Business planning
  • LinkedIn sales navigator


Timeline

Business Development & Marketing Manager - Agile Electronics Ltd
09.2024 - 06.2025
Head of Sales - Marketing & Business Development - Sherwood Electronics Limited
09.2015 - 05.2024
Managing Director - Cablecom UK Ltd
03.2009 - 08.2015
Director - 2E Data Networks
03.2002 - 01.2009
National Sales & Marketing Manager - Electrocom Ltd
06.2000 - 10.2002
Managing Director - 2E UK Ltd
03.1998 - 02.2009
Business development manager - 3M Connect & Control Systems Ltd
06.1995 - 05.2000
Marketing Manager - Ford Motor Company
06.1990 - 06.1995
Sales & marketing coordinator - Mercedes-Benz
08.1983 - 05.1990
Neil Dinsmore