Neha Vij

• Responsible for creating strategies for CRM, Loyalty and digital marketing to create portfolio and services to match client needs
• Responsible for overseeing the day to day operations with client accounts, and the escalation point for anything challenging or complex
• Develop process/methodologies for understanding the effectiveness of life cycle campaigns and regular communicate to key stakeholders
• Promote a data-driven approach to CRM and collaborate closely with the Data team to develop new, tailored ways to segment clients’ customer base
• Provide input on the direction of projects/accounts to ensure data and insight-led strategies/tactics are developed and implemented
• Develop and strategic participation in business planning with the front line management team for new business opportunities when required (initial meetings, RFIs/RFPs, and pitches)
• Develop plans and strategies for increasing revenue through existing clients creating new opportunities in the loyalty marketing, channel incentives, and employee recognition marketplace
• Working directly with the clients across different portfolios and brands
• Manage relations with Clients and internal stakeholders for smooth operations and business
• Manage a team of Account Directors, managers, and executives

Clients:

• Automotive: Hero (Bikes), JCB, TATA Motors, WrightBus (UK), DRiV
• Tech & Telecom: Google, Airtel
• Building & Construction, Greenlam, Saint Gobain (GYPROC), Emaar
• Retail: IKEA

• Collecting and analyzing data for potential business expansion
• Developing Actionable recommendations for business using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions
• Data mining, predictive analytics, mapping, collecting data from multiple data systems on-premises, and cloud-based data sources
• Conduct market research to follow trends and competition
• Responsible for developing campaign strategy, designing and implementing campaigns, and running A-B tests
• Measure & Track campaign impact, metrics, and trends, like Viewed rates, CTR, conversion rates
• Develop Customer retention strategies for repeat business
• Incentive Program for the dealers and the distributors to enhance business & relationships
• Testing business processes and recommending improvements

• Campaign & Response Management
• Relationship/ brand building Campaign
• Customer Retention and Re-purchase Campaign
• Rewards-based campaign on data sharing & Capturing
• Direct mailers and offline campaigns to increase footfall
• CRM Platform and Agency Management
• Single view of customer on Seibel
• Customer Data Quality enrichment- BI portal (qlickview analytics)
• Customer Purchase History Management- response management
• CLM (Customer Lifecycle Management)
• Loyalty & referral Program
• Analysis on Lost customers and plan for re-purchase offers
• Collation programs for customer delight
• Chanel Partner Programs
• Incentive Programs
• Customer delight /enhanced walkins promotions
• Rewards & Redemption Management
• OLM (Lead Generation & Enquiry Management)
• Lead Generation Activities using External and Internal databases
• Online tie-ups for generating Leads & increase brand visibility
• Tie up with various online portals to generate additional leads & traffic for brand site
• Website Management
• Content Updations in line with global guidelines
• Website walkins
• Digital agency management and content development
• Data Analytics

• Lead Management & Monitoring the enquiry allocation
• Dealer Management & Incentive Program
• Monitoring dealer CRM & customer retention
• Customer database management
• Call Centre management
• Coordination with various agencies/Vendors
• Campaign implementation & Monitoring
• Develop Customer retention road map.

• Catalogue and Rewards Management
• Responsible for Defining, Planning, execution and managing the dealer and customer loyalty programs and campaigns
• Leads Processing - Supervising the process for leads data, customer data
• Reporting- Checking the reports / summaries which are to be sent to the client as per schedule
• Campaign Management & Execution – Planning, managing, and executing campaigns
• Database Management – Ensuring that all masters are maintained as per formats
• Analyzing and interpreting sales or other data (mostly excel based) and customer response
• Presenting conclusions and ideas to clients and other agency staff

Clients:

• Automotive: AUDI, VW, Toyota Service Center (Singapore), JK Tyres
• Tech & Telecom: HP, AMD, SanDisk, Samsung
• Banking: Citibank
• Manufacturing: Dorset

• Designing and planning of ATL & BTL activities for new projects and launches
• Complete customer relationship management
• Designed the whole process and business plan for the new division
• Planning and driving the monthly revenue and budgets
• Complete support to the team by helping them in generating revenues for the company

• Responsible for online promotional tie-ups and business for books
• Actively handled events and launches to generate alternate revenues
• Played a key role in managing relationships with corporate & universities
• Successfully organized the Trade Fairs in Delhi Region with focus on enhancing sales operations
• Responsible for direct mailing of all promotion collaterals
• Complete support for the sales team and the distribution network