Negar Shamshiri

• Spearheaded the UK market launch of Inspire Medical Systems, transitioning the company from a new entrant to an established presence in the UK medical device landscape.
• Developed and executed strategic go-to-market plans, including creating clinical pathways, NHS business cases, and full account onboarding from the ground up.
• Built and nurtured key relationships with KOLs, NHS stakeholders, ENT consultants, and sleep specialists to drive therapy adoption and referral generation.
• Successfully opened and managed multiple high-potential accounts across the UK, contributing to early revenue generation and therapy awareness.
• Led cross-functional collaboration with US HQ and European counterparts to localise marketing, clinical, and operational strategies in line with UK health system needs.
• Delivered training and education to multidisciplinary clinical teams, ensuring safe and effective adoption of Inspire therapy.
• Navigated complex NHS procurement and reimbursement processes, including evidence generation and health economic modeling to support long-term commissioning.

Key Achievements:

• Established the first fully operational Inspire therapy pathway within the UK NHS system.
• Created and implemented scalable business case templates used nationally.
• Played a pivotal role in positioning the UK as a growth market for Inspire, laying the foundation for future expansion.

• Managed client relationships, providing exceptional customer service in 4 key London Hospital accounts.
• Currently on target to hit 119% of Q1 Target.
• Have grown market share in key accounts by 20% TY.
• Fostered long-term business relationships with clients through meetings and follow-ups.
• Discovered new markets and located future opportunities for business growth.
• Identified new business opportunities through market research and analysis.
• Collaborated with cross-functional teams to execute product launch initiatives.
• Managed client relationships to ensure satisfaction and retention of key accounts.
• Prepared presentations to communicate business strategies to stakeholders effectively.
• Conducted competitor analysis to inform strategic planning and positioning efforts.
• Led negotiations with potential clients to secure favourable terms and agreements.
• Coached junior staff on business development processes and best practices.

• Achieved 156.3% of 2020/21 annual target - £1.850m revenue.
• Have brought in over 2 million in revenue October 2022 - April 2023 and have increased Peristeen Sales in London, Kent and South Coast by 6%.
• Top sales performer in first year and currently #1 on leadership board.
• Skilled in presenting and detailing the Peristeen solution and facilitate patient adoption of product.
• Instrumental in the product launch of Peristeen Plus and Cone Catheter.
• Integral in devising strategy for the product launch and increasing territory market share from 53% to over 60% this year.
• Active involvement in the creation of new marketing material by working with KOLs and global team to create new literature and training resources.
• Conducting research and audits to improve patient outcomes.

• Delivery of a home visiting intervention programme for low-income first-time teenage mother. Visits begin during pregnancy and continue for two years following birth. FNP intervention has been associated with improvements in maternal health, child health, and economic security.
• Delivered an educational programme to young clients, often presenting with significant comorbidities. The focus of the programme is on health and nutrition, supporting patients with housing and financial issues as well as continued assessment of their mental health needs.
• Extensive report writing, including child protection reports and court reports. Complex data analysis and case presentations to local authority commissioners.
• Sponsorship from Royal Marsden Hospital to complete my MSc in Public Health.
• During post graduate training there was opportunity to work within a dynamic sociocultural and service provision context across traditional boundaries, networking and developing services in conjunction with service users, other professionals and voluntary workers. This involves the capacity to lead, assess, work collaboratively, evaluate public health provision, and accept responsibility and accountability for the safe, effective and efficient management of that provision.
• The wider goals are to improve population health, in particular the health of children and families, and to prevent illness.

• Work within the agreed clinical guidelines, policies and procedures identifying and defining the given standards of midwifery practice.
• Act as a resource to the midwifery and multidisciplinary teams providing clinical advice to all levels of multidisciplinary team to meet the needs of the service.
• To report all clinical incidents and near misses, then to assist in the investigation of any incident or complaint, taking appropriate preventative action when necessary.
• Have an overview of all booked home births, particularly where there are any problems developing. Make judgments on a range of complex midwifery problems and initiate the appropriate action/care plans.
• To encourage and promote an evidence-based culture through the use of Integrated Care Pathways and protocols, as appropriate within an interdisciplinary approach.
• Have visible contact with staff, women and their families, and provide feedback about the Trust services, ensuring that concerns that are raised are dealt with quickly and efficiently, ensuring excellent and effective communication takes place.
• To identify young mums with special needs (physical, emotional and social) and recognise the need to involve other health professionals within the multidisciplinary team.
• To demonstrate empathy and professionalism whilst dealing with sensitive issues such as Intra Uterine Deaths, Fetal abnormalities, Child Protection Issues, bereavement.
• To ensure that essential information on the woman's condition and plan of care is accurately documented in accordance with the NMC guidelines and in conjunction with the Data Protection Act (1998).

• Setting up and managing strategic relationships and alliances with both the NHS and private sector.
• Consistently overachieved on set targets. Finished year two 123% over target and won a platinum award for top sales professional.
• Analyse and bring to market new business, focusing on the implementation of the business plans through assessment of marketing opportunities and target markets.
• Successful in winning the tender for HCA Healthcare and temporary staffing at Chelsea and Westminster Hospital.
• Managing both the hospital bookings staff and recruitment team whilst implementing strategies for maximising gross profit margin.
• Intelligence gathering on clients and competitors.
• Gathering leads of possible sales.
• Advising on, drafting and enforcing sales policies and processes.
• Follow-up sales activity.
• Formal proposal and presentation management.

• Provided strategic and tactical medical advice or expertise for stem cell and cellular therapy products to obstetricians, gynaecologists, plastic surgeons and dentists as well as actively contributed in the development and implementation of effective strategic planning.
• Responsible for all sales in the South of England. Achieved 112% of 2012/2013 annual target - £1.1m revenue. Growing the business by 7.4% by the end of Q4.
• Increased Market Share to from 26% to 39% by second year in post.
• Strategic-thinking skills along with the ability to keep up with the latest trends and advancements.
• Solid leadership skills along with the ability to provide constructive feedback to coworkers including medical teams.
• Ability to work collaboratively and share medical and scientific knowledge with cross functional teams to reach common goals.
• Ability to analyse complex medical data as well as document findings, and observations to convey related information easily and accurately.
• Strong organisational and time-management skills along with the ability to work well under extreme pressure.

• Create, build and maintain relationships with designated stakeholder trust and internal PULSE departments to ensure service issues are identified and solutions implemented.
• Championing the customer and implementing agreed programs to improve satisfaction.
• Provide and disseminate regular performance information to key staff within the stakeholder trust, identify any areas for service improvement and take appropriate action in agreement with the Business Manager, to ensure quality customer service.
• Gather information at a local level regarding relevant workforce issues feeding back to appropriate departments within the business unit to ensure effective workforce planning.
• Collect, analyse and communicate information for reports as requested in order to support the PULSE so management information is provided to inform and target improved activity, including temporary staffing requirements.
• Participate in the recruitment process of flexible staff ensuring all documentation is completed accurately and on time and forwarded to the relevant departments as and when required.