Nikki Edwards (nee Ledger)

• Twenty years project management, marketing, signage, brand & communications
• Strategic, creative & forward thinking leader with excellent communications skills
• Enjoy steering cross-functional teams to develop insight led strategies & run innovative programmes that deliver ROI
• Ability to work across markets, under pressure, to tight deadlines & within budget
• Experience client & agency side with the following brands: Heathrow, The GREAT campaign, Greater London Authority, Red Bull, Land Rover Jaguar, British Gas, Disney, John Lewis Partnership, Camelot, The National Lottery, BP, BT, Lebara, Skandia & Nomura

Leading Business Transformation:

• Proud architect of Heathrow's Coronation Campaign which led to T5 landside face lift, 36% retail up-sell through 360 activation & launched evergreen sub brand "Great British Welcome" purple Union Jack
• Red Bull’s athlete portfolio review to “make the car go faster” resulting in SMART framework now followed by Red Bull UK & International

Complex Stakeholder Management:

• Spearheaded Heathrow COVID signage & wayfinding - complex project management, strategic planning, Government communications, Red/ Amber/ Green List management, Test Centers & T3/ T4 restart
• PM for eight 2012 Mayor of London Wonders such as Hat Walk: British milliners (inc Philip Treacy OBE) designed bespoke hats for 24 iconic London statues to celebrate British Millinery

Delivering WIN WIN Partnerships:

• Eight years nurturing UK Government GREAT Campaign Heathrow partnership as Britain's front door
• Headed Heathrow insight led campaigns such as 2019 Summer of Sport, collaborating with Cricket World Cup, Wimbledon & Premier League using Augmented Reality to reward & delight our passengers

Measurable Return on Investment:

• Heathrow Mr Men Mobile game provided 100k families over 6 months with entertainment
• Land Rover snow portfolio delivered record returns on shoestring through Team GB, Ski Sunday placement, Meribel experiential, brand ambassadors, dealer engagement & social media

Personal:

• Individual £50k sponsorship when representing Great Britain at three World Rowing Championships
• Mother to a cheeky six year old boy