Strategic Commercial Executive, ACMA qualified, with strong PE/M&A experience spanning over 15 years.
Proven track record of driving business transformation and achieving profitable growth and exits for diverse, highly regulated, global organisations across industries, including technology SaaS, travel & hospitality, sports, media, business services, real estate, and family offices.
Delivering strategic and operational support to business owners & shareholders, providing leadership to C-Suite & the Board, implementing best-in-class management reporting systems, and teams, incl. coaching & mentoring. Unparalleled development and execution of financial strategic budget plans to facilitate rapid decision-making.
Always client oriented, nurturing strong working relationships with all stakeholders.
● Business Transformation
● Supporting M&A including PE transactions
● Organisational Restructuring
● Executive Leadership
● Operational, Resource and Stakeholder Management
● Business Strategy Planning & Development/Growth
● Coaching and Mentoring
● Financial Risk Management & Reporting
● Forecasting and Budgeting
● Financial Modelling and Analysis
● Group Consolidation and Acquisition Accounting
● Internal Controls and Processes and System Implementations
· Successful business investments in two established UK companies – incl. deal sourcing & screening of investment opportunities and financial analysis avg. ROI 30%-40%.
· London Family Office (real-estate & business investments) c.£12m: CFO role with complete financial planning & management control, including budgeting & forecasting, cost control & risk management. ROI 85%-100%.
Delivered business transformation, managed PE pre-acquisition process inc. financial Board/deal reporting:
· Business sale/exit at a premium 2.5x (£75m exit vs Initial EV £30m)
· Improved EBITDA by £10m (£6.5m positive vs. £3.5m negative) at an EV/EBITDA multiplier of 11
· Achieved 6% underlying revenue growth (vs. 2% historical growth) & cashflows by £6.5m
· Challenged Executives on a more cost-effective approach delivering £4m savings & 70% reduction in staff TO
· Secured £1.5m through new pricing structure, saved £0.8m with new commission scheme, introduced revenue growth target from 8% to 15%, aligned with market and board expectations, and regular product reviews.
· Successfully restructured finance team through judicious release and hire, achieved 10% cost savings, delivery of functional critical reports and elevated the role of finance across the business with stakeholder buy-in.
· Managed a team of 10 and delivered Finance transformation, shaped the team, set objectives, and took full responsibility for deliverables - establishing high performance culture
· Managed company wide budgeting and forecasting process inc. the RNS delivery, implemented best-in-class management reporting systems & defined KPIs, all scalable to support business expansion
· Role expanded to advisory services to engage with C-Suite to lead & manage pre-M&A business transformation
· Built robust £40m+ Board investment plans/business cases and financial models to stand up the scrutiny of banks, investors, market-leading advisors
· Led the Board & business critical C-suite strategic meetings, supported senior management on ad hoc projects analysing new product and revenue opportunities and risks, played a key role in influencing strategy building business models to support current and new products and partnerships
· Ensured that the transformation plan aligned with the re-financing and capital investment requirements
· Owned the data room, and assisted with due diligence (DD) structuring and documentation flows
· Restructured Board pack pre-M&A, increasing revenue growth potential by 10%+
· Solely responsible for new sales incentive scheme, saving 20% of pay-outs, while increasing team motivation
· Performed pre-M&A transformation analysis, feasibility studies and business preparation i.e., historical performance of targets & revenues, costs & KPIs to analyse quality and sustainability of EBITDA.
· Built and monitored companywide KPI dashboards, road maps, customer profitability, increasing margins
· Effectively restructured the Board pack, increasing revenue potential by 10% forming part of M&A process
· Owned & delivered the group annual budget & quarterly forecasts on time, with data analysis & insight
· Instituted key financial metrics, improved best practice efficiency, established management accountability, and ongoing growth capabilities
As a Group Business partner under the CEO Bernie Ecclestone and CVC Capital Partners, contributed to one of the most globally attractive PE backed exit deals:
· Completion of F1 sale/exit to Liberty Media at a significant premium 4x ($8bn exit vs Initial EV $2bn)
· Identified and developed new business opportunities (acquisition of other support series), improved efficiency of event and revenue generation operations (Paddock & VIP events), enlarged stakeholder relations by 20%
Group Business Management Consultant (Mar 2015 – Mar 2017)
· Promoted to partner with wider business operations & CEO (Bernie Ecclestone) to identify and develop existing business opportunities, improve efficiency of event and revenue generation operations, and strengthen and enlarge stakeholder relations portfolio
· Produced 30-page M&A Board Investment Pack with business strategy improvements, risks, and action plan to detail objective road maps, establish goals and effective execution plans for progression and expansion of group revenue towards a 3-year plan
Group Management Accountant / Business Partnering (Mar 2010 – Mar 2015)
· Promoted to prepare and consolidate $2bn group budget reports, providing group business and performance variance analysis, KPI and strategic reports, and maintain £300m advertising and sponsorship budget
· Improved accuracy and efficacy of reporting systems by 70%, negotiated 12% better contract terms for £5m travel budget, undertook buy – rent – sell cost-benefit analysis, and created new induction training documents.
· Owned and led F1 Group £5m Aviation Budgets, inc. maintenance & client reports. Saved 10%.
· Provided hospitality and services KPI analysis, aligned to strategic Group budgets, revenues, and costs integral to new digital and commercial budget strategies for online and app functions. Increased sales up by 1%.
· Produced £0.7bn performance reports for TV & race promotion sectors, expanding global reach potential.
Management Accountant (Sep 2007 – Mar 2010)
· Appointed to produce £40m group budget reports analysing and delivering relevant information, owning telecoms, utilities, and insurance tenders - integral to strategic management decisions with FD & CFO.
· Successfully implemented cost control measures, saving up to 10% / £4m across all departments within the Group.
· Reduced budget by 50% on new supplier contracts through astute analysis and effective negotiations