Summary
Overview
Work history
Education
Skills
Additional Information
Timeline
Neaz Bhuiyan

Neaz Bhuiyan

London,Brent

Summary

A strategic leader and ROI enthusiast with 8+ years of 360 marketing experience, including serving over 1500+ Starbucks units. Deeply passionate about consumer behaviour, I have extensive experience working with franchisees, including the Alshaya Group in the UAE, collaborating cross-functionally with senior leadership to transform strategies. Notable for leading integrated digital customer journeys, pricing structure revisions, and commercial campaign model. A curious learner who thrives in a challenging environment and operates with a growth mindset.

Overview

9
9
years of professional experience
4
4

Professional Awards

5
5

Personal Awards

1970
1970
years of post-secondary education

Work history

Head of marketing

B Bagel Trading Ltd
London
03.2024 - Current
  • Turned around a 9% declining trajectory to 6% growth in 7-months.
  • Restructured the team to deliver on 1-3 year NPD pipeline.
  • Worked alongside the board to align on a 3-year strategic calendar.
  • Convinced the board and initiated a rebranding.

Marketing Manager

Starbucks Corporation
London
07.2022 - 10.2023
  • Oversaw brand health, digital media, PR, new product launch and 'return on investment' reporting.
  • Grew brand health score by 3-points via proactive PR strategy.
  • Led GenZ+ behavioural research, evolving 3-5 year social strategy and 'tone of voice'.
  • Delivered joint pricing strategy with 35 franchisees generating £14m+ incremental revenue.
  • Managed £18 million+ budget, 2 direct reports, and 5 agencies.

Marketing Activation Manager

Starbucks Corporation
London
06.2021 - 07.2022
  • Led brand health, PR, paid, earned, and owned activations and new product launch.
  • Delivered digital customer journey transformation with 7% category uplift worth £12m+ incremental revenue.
  • Led joint events planning delivering 12% consideration growth.
  • Re-engaged 1 million+ lapsed users optimising digital media strategy via A/B testing.
  • Managed £15 million+ marketing budget, 2 direct reports and 3 agencies.

Senior Marketing Specialist

Starbucks Corporation
London
06.2019 - 06.2021
  • Oversaw end-to-end marketing campaigns. Achieved 7% improvement in success rate.
  • Delivered 23% higher ad-recall and 2% ER via content evolution.
  • Achieved 13% incremental category growth by strategic role of channel, and audience segmentation.
  • Saved £800,000 from marketing budget by optimising media management process between agencies, licensees and cross-functional teams.
  • Managed £5 million+ budget, 1 direct report, and 3 agencies.

Brand manager

Starbucks Corporation
London
11.2017 - 06.2019
  • Oversaw promotional campaigns, retail signage, merchandising, and brand activations across all franchisees.
  • Collaborated with 19 markets across EMEA to optimise media targeting. Delivered up to 11% increase in CPC and CTR.
  • Oversaw franchisee new store openings in 7 countries across EMEA.
  • Managed launch events across EMEA exceeding engagement score by 20%.
  • Developed campaign media toolkits for franchised markets.

Retail management

Starbucks Coffee
City of London
08.2015 - 10.2017
  • Managed flagship locations and their P&L, stock, daily operations, promotion execution and business relationship management.
  • Managed teams of up to 28 staff.

Education

Bachelor of Business Administration - Business Administration

Queen Mary University of London, London
09/2013 - 07/2016

Skills

  • Brand Strategy
  • Social Media
  • Team Nurturing
  • Story Telling
  • Marketing Mix Modelling
  • Paid Media
  • Public Affairs
  • Campaign Management
  • Audience Segmentation
  • Budget Management

Additional Information

  • Outdoor Media Awards for innovation 2023
  • Outdoor Media Awards for data driven strategy 2023
  • The Sammies Awards for new product marketing 2021
  • Employee of the Year

Timeline

Head of marketing - B Bagel Trading Ltd
03.2024 - Current
Marketing Manager - Starbucks Corporation
07.2022 - 10.2023
Marketing Activation Manager - Starbucks Corporation
06.2021 - 07.2022
Senior Marketing Specialist - Starbucks Corporation
06.2019 - 06.2021
Brand manager - Starbucks Corporation
11.2017 - 06.2019
Retail management - Starbucks Coffee
08.2015 - 10.2017
Queen Mary University of London - Bachelor of Business Administration, Business Administration
09/2013 - 07/2016

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Neaz Bhuiyan