Nayan Chheda
Mumbai
Summary
Data-driven Growth Marketer and D2C Founder with an MBA from SDA Bocconi Asia Center. Proven expertise in full-funnel performance marketing, CRM automation, and scaling e-commerce brands from the ground up. Adept at optimizing digital ad spends and executing high-ROI customer acquisition campaigns across competitive B2B and B2C markets.
Overview
4
4
years of professional experience
Work History
Founder
Under5ft7
Mumbai , India
10.2025 - Current
- Founded and scaled India's first and only D2C menswear brand exclusively engineered for short Indian men, overseeing the development of brand vision, product strategy, and operational infrastructure.
- Spearhead end-to-end merchandising and vendor relationship management across diverse categories, ensuring optimised supply chain logistics and favourable production terms.
- Engineered a proprietary sizing chart to enhance product alignment with consumer preferences.
- Scaled revenue to ₹10 lakhs within the first 3 months of launch through strategic ownership of go-to-market initiatives.
Performance Marketing Manager
HKFM
Mumbai
06.2025 - 10.2025
- Directed the end-to-end implementation of Salesforce CRM for the sales division; led vendor selection, feature flow architecture, data migration, and comprehensive user training, while securing specialized NGO licensing tiers.
- Scaled digital acquisition channels, driving Google Ads to ₹10 Lakhs/month (2.0x ROAS) and Meta Ads to ₹5 Lakhs/month (1.8x-2.0x ROAS) by pioneering diverse creative strategies including static, video, and UGC assets.
- Maximized Customer Lifetime Value (LTV) by deploying the BIK WhatsApp CRM tool, generating ₹1 Lakh/month through automated, personalized lifecycle journeys (festival donations, birthdays, anniversaries).
- Orchestrated targeted LinkedIn Ads campaigns for corporate CSR lead generation aligned with the Tata Mumbai Marathon 2026, successfully capturing and transitioning 25 highly-qualified enterprise leads to the sales pipeline.
Vaishali S Couture
Marketing Consultant
Mumbai
02.2025 - 06.2025
- Spearheaded full-funnel performance marketing campaigns for the Middle East expansion, successfully positioning the company as the first Indian luxury fashion brand to execute regional paid acquisitions.
- Optimized a monthly ad spend of ₹5 Lakhs through rigorous A/B testing and algorithmic scaling, achieving and sustaining a 10x Return on Ad Spend (ROAS).
- Architected an automated lead generation engine for the Indian market, integrating a customized Gupshup WhatsApp bot for real-time lead qualification and journey mapping.
- Streamlined internal sales handover protocols, accelerating pipeline velocity and generating 40+ high-intent luxury leads.
Growth Product & Performance(MBA Intership))
Saffronstays
Mumbai
11.2023 - 08.2024
- Managed a monthly performance marketing budget of ₹30 Lakhs, dynamically allocating capital across digital channels to maximize customer acquisition and ROI.
- Maintained a consistent Return on Ad Spend (ROAS) of 20-25x by engineering robust execution frameworks and driving continuous algorithmic optimizations.
- Catalyzed B2B revenue streams by conceptualizing and launching the 'SaffronStays Corp' employee engagement program, securing enterprise clients (Marsh McLennan, Red Bull India, UPL Ltd.) through data-backed market research and strategic pitching.
- Elevated user retention and monetization utilizing CleverTap CRM, driving a 6% increase in aggregate bookings and a 15% surge in revenue via precision-segmented, automated user journeys.
Marketing Executive
Softcon Business Solution
Mumbai
03.2022 - 03.2023
- Orchestrated data-driven lead generation campaigns, utilizing advanced analytics to refine audience targeting and generate 1,000+ leads with a projected business pipeline value of ₹5 Crores.
- Synchronized cross-functional efforts across Marketing, Sales, and Product Design to launch a novel mPOS variant, driving the flagship go-to-market campaign (#LakhoKaPOSAbPhonePar) and securing 300+ product-specific inquiries.
- Directed comprehensive event marketing and outdoor activation strategies, executing end-to-end logistics, vendor negotiations, visual merchandising, and post-event lead nurturing.
Education
MBA
SDA Bocconi
Mumbai & Milan01-2025
Bachelor In Business Management
S.K. Somaiya
Mumbai01-2020
Skills
- One Campaign Method Mastery by Rohan Sapra (2025)
- Performance Marketing by Deepan Siddhu (2023)
- Brand Marketing by Sai Ganesh (2023)
- Viral Marketing by Sindhu Biswal (2023)
Timeline
Founder
Under5ft7
10.2025 - Current
Performance Marketing Manager
HKFM
06.2025 - 10.2025
Vaishali S Couture
Marketing Consultant
02.2025 - 06.2025
Growth Product & Performance(MBA Intership))
Saffronstays
11.2023 - 08.2024
Marketing Executive
Softcon Business Solution
03.2022 - 03.2023
MBA
SDA Bocconi
Bachelor In Business Management
S.K. Somaiya