Nattikan Piyawattananon
Bangkok
Summary
A result-oriented, self-motivated entrepreneur and team contributor with extensive management and marketing experience and proven ability in the areas of strategic planning, business development, competitive analysis, and market research.
Overview
18
18
years of professional experience
8
8
years of post-secondary education
Work history
Assistant to meditation teacher
The life Compass Foundation
Chacheongsao
2022.06 - Current
- Assist in teaching various meditation techniques, such as mindfulness, guided visualization, loving-kindness, or breathing exercises.
- Manage scheduling, registration, and logistics for meditation sessions and programs.
- Handle administrative tasks such as managing participant records, collecting payments, and maintaining communication through emails or newsletters.
- Participate in ongoing training and professional development opportunities to improve skills and qualifications.
- Provide clear instructions and gentle guidance to help participants understand the processes and benefits of meditation.
Meditation trainee
The Life Compass Foundation
Chacheongsao
2015.06 - 2022.05
- Participated in scheduled meditation sessions and workshops to learn various meditation techniques.
- Studied under experienced meditation teachers to understand different meditation traditions and practices.
- Engaged in self-study to deepen understanding of the theoretical aspects of meditation, such as mindfulness, concentration, and the physiological impacts of meditation.
- Helped with setting up and managing the meditation space, ensuring a calm and inviting environment for participants
Entrepreneur
Sweet Cottage Company limited
Sakol Nakhon, Thailand
2012.09 - Current
- Overseeing the daily operations both front and back of the house to give exceptional customer experiences.
- Managing budgets, controlling expenses, and ensuring financial health.
- Developing and updating menu including bakery and beverages to meet customer needs
- Supervising restaurant operations and enforcing food and safety standards.
- Enhancing cafe branding to top of mind for customers and new product awareness and promoting the cafe through social media.
- Monitoring restaurant performance to identify and implement improvement initiatives.
- Maintain outstanding hygiene levels for optimised customer safety and continued regulatory compliance.
Assistant Vice-President
Kasikornbank Public Company Limited
Bangkok
2007.04 - 2010.12
- Monthly meeting update with CEO and top management to monitor sales performance of corporate sales and product teams to assess and highlight results.
- Developed and implemented yearly plans and strategies to promote continuous improvement with Relationship Managers and Product Specialist.
- Analyzed market trends and competitor activity to adapt strategies and tactics and developed key initiatives to drive and maintain substantial business growth.
- Monitored team performance against sales goals, providing feedback and corrective actions as necessary
- Developed five-year financial projections to inform forecasting, strategic planning and resource allocation.
- Collaborated with other departments, such as marketing and product development, to align strategies and optimize sales outcomes.
Marketing Intelligence Specialist
Kasikorn Bank Public Company Limited
Bangkok
2006.01 - 2007.03
- Report directly to the Head of Corporate Marketing with key responsibilities in comprehensive customer understanding to gain strategic customer insight, competitive intelligence, and customer value proposition
- Initiating customer understanding framework including customer segmentation, positioning, business needs identification, customer experience management, and evaluation
- Analyzing market opportunities and unmet needs of targeted customers as well as developing customer experience’s sales and service benchmark
- Developing and proposing customer advisory panel to obtain customer feedbacks.
Strategic Planning and Implementation Specialist
Kasikorn Bank Public Company Limited
Bangkok
- Responsible for customer relationship management, developing and implementing business strategies as well as providing support to product manager in creating competitive products and services
- Successfully developed and implemented new CRM sales tools for account planning, customer tracking, and reporting to increase efficiency in customer information system and sales process
- Improved cost-to-serve, sales efficiency, and customer focus by restructuring and implementing new relationship model for serving SME customer segment
- Developed and implemented customer acquisition strategies and identifying qualified lead sources to increase cross sale transaction efficiently without consuming sales force bandwidth
- Formulated strategic trade alliance initiative with both government and private organizations aligning with acquisition strategies to attract exclusively Japanese investors
- Initiated comprehensive marketing activity programs to maintain and build relationship and to enhance customer experience.
Education
Associate in Occupational Studies - Culinary Arts
The Culinary Institute of America
United States of America 2010.04 - 2012.03
Master in Finance (International Program) - Finance
Thammasat University
Thailand 2007.05 - 2009.03
Master of Arts in Cultural Management - Tourism and Museum Management
Chulalongkorn University
Bangkok, ThailandMaster of International Management - International Management
Thunderbird, The Garvin School of International Management
Glendale, AZBachelor of Arts in Political Science - Government
Chulalongkorn University
Bangkok, Thailand 1995.05 - 1999.03
Skills
- Strategic Thinking
- Problem Solving
- Effective communicator
- Highly motivated
- Time management
- Multilingual
- Analytical Skills Coordination
- Financial Analysis
Languages
Thai (Native); English (Fluent)
Custom
- Lateral Thinking
- Intermediate Database Management in Microsoft Excel, NECTEC
- Financial Analysis for Bankers and Commercial Loans to Business
- Win-Win Negotiation
Affiliations
- Meditation, cooking and baking, travelling, learning languages
Timeline
Assistant to meditation teacher
The life Compass Foundation
2022.06 - Current
Meditation trainee
The Life Compass Foundation
2015.06 - 2022.05
Entrepreneur
Sweet Cottage Company limited
2012.09 - Current
Associate in Occupational Studies - Culinary Arts
The Culinary Institute of America
2010.04 - 2012.03
Master in Finance (International Program) - Finance
Thammasat University
2007.05 - 2009.03
Assistant Vice-President
Kasikornbank Public Company Limited
2007.04 - 2010.12
Marketing Intelligence Specialist
Kasikorn Bank Public Company Limited
2006.01 - 2007.03
Bachelor of Arts in Political Science - Government
Chulalongkorn University
1995.05 - 1999.03
Strategic Planning and Implementation Specialist
Kasikorn Bank Public Company Limited
Master of Arts in Cultural Management - Tourism and Museum Management
Chulalongkorn University
Master of International Management - International Management
Thunderbird, The Garvin School of International Management