Natnicha Asawamethapant
London,United Kingdom
Summary
Driven strategic thinker with strong analytical and leadership abilities, capable of crafting and implementing impactful strategies. Proficient in project management and problem-solving, ensuring seamless execution and adaptation to complex situations. Committed to driving organisational growth and positive change through innovative planning and strategic insight.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Strategic Planner
AnyMind Group
Bangkok, Thailand
05.2021 - 07.2023
- Analysed role and impact of various digital touch points on client's business and marketing strategies.
- Synthesised insights from diverse sources, including social listening tools, to provide actionable consumer behaviour insights and trends, driving innovative marketing strategies and creative communication solutions for clients.
- Led development of integrated communication plans at both strategic and implementation levels, ensuring alignment of creative tactics across digital and offline media channels.
- Ignited generation of creative ideas including ideation and led creative tactics of each media channel to ensure that all execution ideas are aligned with core strategy.
- Conducted detailed analysis and reporting of digital campaign performance for continuous improvement and benchmarking.
- Provided ongoing updates on industry trends and best practices to team members, ensuring cutting-edge strategies across relevant categories.
- Supervised Productivity and Efficacy Training program in 2022, resulting in 15% increase in sales close rates and 10% rise in company profit during Q2. Awarded “Best Team Award 2022” for exceptional performance.
Media Planner & Buyer
TPM Social Media Agency
Bangkok, Thailand
02.2020 - 04.2021
- Analysed client data to understand business objectives, target audiences, and develop tailored media strategies.
- Designed and executed innovative influencer marketing campaigns, from strategic planning to implementation, driving engagement across multiple channels.
- Recruited influencers and developed creative approaches to influencer marketing, staying ahead of trends to maximise campaign impact.
- Managed end-to-end campaign execution, ensuring timely delivery and optimisation across biddable media platforms (Facebook, Instagram, Twitter, Google, YouTube, TikTok, LINE Ads, and e-commerce platforms such as Shopee and Lazada), achieving 120% higher engagement and 20% rise in conversion.
- Allocated and monitored budgets, ensuring cost efficiency while maximising return on investment (ROI) for all campaigns.
- Continuously tracked and optimised campaign performance to meet client objectives and key performance indicators (KPIs).
- Produced detailed performance reports, offering actionable insights and recommendations to improve campaign outcomes.
Marketing Associate
MONEYTABLE Public Limited Company
Bangkok, Thailand
11.2018 - 09.2019
- Developed and executed monthly strategies for LINE Official Account, driving increased user engagement and transactions while promoting ongoing marketing campaigns.
- Created content architecture and communication strategies for DAYCASH, enhancing user interaction and engagement through targeted messaging, leading to 50% increase in user engagement.
- Conducted UX/UI research to optimise marketing campaigns, ensuring seamless and effective user experience for end users.
Account Executive Trainee
Moonshot Digital PR
Bangkok, Thailand
08.2018 - 11.2018
- Conducted competitive market research to support strategic documentation, driving actionable insights for client revenue growth.
- Managed client meetings and communicated key requirements to internal teams, ensuring clarity and alignment on project objectives.
- Acted as the main point of contact for key clients, refining service offerings to meet their needs and enhance satisfaction.
- Coordinated between PR and strategy teams to facilitate seamless execution of client projects.
Intern in Business Innovation Lab department
Krungthai Bank
Bangkok, Thailand
09.2017 - 07.2018
- Researched and analysed competitor activities to provide strategic recommendations and support business innovation initiatives.
Intern in Fund of Fund department
Siam Commercial Bank Asset Management (SCBAM)
Bangkok, Thailand
06.2017 - 07.2017
- Monitored and summarised financial market news from reliable sources (e.g., Bloomberg) to produce insightful reports for internal teams.
Education
MSc - Future Media
Birmingham City University
Birmingham 09/2023 - 08/2024
Bachelor of Economics - Economics (English Program)
Kasetsart University
Bangkok 07/2014 - 04/2018
Skills
- Communication strategy & media planning
- Strategic planning
- Social Media & online digital marketing strategy
- Branding
- Social media marketing
- Campaign strategy
- E-commerce & performance marketing
- Influencer marketing
- Content strategy
- Ads optimization
- Market research & data analysis
- Consumer & trend analysis
Technical Tools Expertise
- Social listening tools
- Social media analytics dashboard
- Google analytics dashboard
- E-commerce analytics dashboard
- Microsoft office
- Google slides
- Google sheets
- Google docs
- Canva
Certification
CERTIFICATE OF DIGITAL STRATEGY COURSE by Orjix Company Limited
Personal Attributes
- Critical thinking
- Problem solving
- Detailed oriented
- Fast learner
- Adaptive and Open-minded
- Task management
- Emotional intelligence
- Team player
- Creative spirit
Languages
Thai
Native
English
Advanced
Affiliations
- Reading
- Watching movies
- Traveling
- Fashion and beauty
- Cooking
- Exercising
Timeline
Senior Strategic Planner
AnyMind Group
05.2021 - 07.2023
Media Planner & Buyer
TPM Social Media Agency
02.2020 - 04.2021
Marketing Associate
MONEYTABLE Public Limited Company
11.2018 - 09.2019
Account Executive Trainee
Moonshot Digital PR
08.2018 - 11.2018
Intern in Business Innovation Lab department
Krungthai Bank
09.2017 - 07.2018
Intern in Fund of Fund department
Siam Commercial Bank Asset Management (SCBAM)
06.2017 - 07.2017
CERTIFICATE OF DIGITAL STRATEGY COURSE by Orjix Company Limited
MSc - Future Media
Birmingham City University
09/2023 - 08/2024
Bachelor of Economics - Economics (English Program)
Kasetsart University
07/2014 - 04/2018
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