Public Relations graduate and digital communication specialist with a strong focus on crisis communication, online reputation management, and user-generated content (UGC) analysis. Currently working as a freelancer, providing data-driven insights through sentiment analysis, competitor benchmarking, and early crisis detection. Experienced in supporting brands during high-pressure situations by monitoring digital conversations and crafting proactive communication strategies.
Passionate about the ethical use of AI in managing fast-moving online narratives. Currently conducting research on the impact of UGC on corporate reputation, bringing an evidence-based approach to all client work. Seeking opportunities to collaborate with businesses and agencies that value strategic, thoughtful crisis communication and digital reputation management.
As an AI-Powered Sentiment Analyst, I use advanced AI tools to monitor, analyse, and interpret online sentiment across social media, forums, news sites, and other digital platforms. My role involves turning large volumes of online conversations into meaningful insights that help brands understand public opinion, manage their reputation, and shape more effective communication strategies.
SLF supplies was a Coventry based distributor specialising in industrial, commercial and construction materials. The company provides a wide range of products and solutions to businesses across the UK, focusing on quality, reliability and customer service
Fastenal is a global industrial supply company specializing in fasteners, tools, safety products, and industrial solutions. With locations across the UK and worldwide, Fastenal provides supply chain services and inventory management for commercial and industrial clients.
AI & NLP-based Analytics
Data Visualization
Trend Analysis
Brand24
Brandwatch
Google Analytics
Reputation Management
Data Analysis
Report Writing
Crisis Communications
Public Relations
User Generated Content
Artificial Intelligence (AI)