Summary
Overview
Work History
Education
Skills
Timeline
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Nathaniel Batty

Rugby

Summary

Public Relations graduate and digital communication specialist with a strong focus on crisis communication, online reputation management, and user-generated content (UGC) analysis. Currently working as a freelancer, providing data-driven insights through sentiment analysis, competitor benchmarking, and early crisis detection. Experienced in supporting brands during high-pressure situations by monitoring digital conversations and crafting proactive communication strategies.


Passionate about the ethical use of AI in managing fast-moving online narratives. Currently conducting research on the impact of UGC on corporate reputation, bringing an evidence-based approach to all client work. Seeking opportunities to collaborate with businesses and agencies that value strategic, thoughtful crisis communication and digital reputation management.

Overview

5
5
years of professional experience

Work History

AI Powered Sentiment Analyst

Battan Analytics
09.2023 - Current

As an AI-Powered Sentiment Analyst, I use advanced AI tools to monitor, analyse, and interpret online sentiment across social media, forums, news sites, and other digital platforms. My role involves turning large volumes of online conversations into meaningful insights that help brands understand public opinion, manage their reputation, and shape more effective communication strategies.


  • Track real-time conversations and trends using AI-powered analytics tools (Bran24, Brandwatch).


  • Carry out sentiment analysis to understand public opinion on brands, products, and wider industry topics.


  • Produce clear, insightful reports that highlight changes in sentiment, emerging issues, and customer feedback.


  • Work closely with marketing, PR, and customer experience teams to support strategic decision-making.


  • Spot unusual sentiment patterns, potential PR crises, or influential voices that could affect brand perception.

Sales Manager

SLF Supplies
09.2022 - 09.2023

SLF supplies was a Coventry based distributor specialising in industrial, commercial and construction materials. The company provides a wide range of products and solutions to businesses across the UK, focusing on quality, reliability and customer service


  • Generated 100+ qualified leads through multi-channel strategies, contributing directly to a 20% increase in the customer base in 12 months


  • Collaborated across departments to design and implement customer development strategies that improved conversion rates and client retention.


  • Produced detailed performance reports that shaped future sales initiatives, helping the company Identify high-potential customer segments and refine its product offerings.

Account Manager

Fastenal
04.2020 - 09.2022

Fastenal is a global industrial supply company specializing in fasteners, tools, safety products, and industrial solutions. With locations across the UK and worldwide, Fastenal provides supply chain services and inventory management for commercial and industrial clients.


  • Consistently exceeded sales targets by generating and maintaining strong relationships across all managed accounts, resulting in increased profits and sustained revenue growth.
  • Delivered expert product and service advice, enhancing customer satisfaction and driving repeat business.
  • Ensured accuracy in data management, reducing errors and improving operational efficiency.




Education

Bachelor of Arts - Marketing And Public Relations

Coventry University
Coventry
04-2025

Skills

    AI & NLP-based Analytics

    Data Visualization

    Trend Analysis

    Brand24

    Brandwatch

    Google Analytics

    Reputation Management

    Data Analysis

    Report Writing

    Crisis Communications

    Public Relations

    User Generated Content

    Artificial Intelligence (AI)

Timeline

AI Powered Sentiment Analyst

Battan Analytics
09.2023 - Current

Sales Manager

SLF Supplies
09.2022 - 09.2023

Account Manager

Fastenal
04.2020 - 09.2022

Bachelor of Arts - Marketing And Public Relations

Coventry University
Nathaniel Batty