Summary
Overview
Work History
Education
Skills
Eligible To Work
Certification
Languages
Timeline
Generic
Nathalie Eaton

Nathalie Eaton

Preston

Summary

Marketing professional with strong track record of driving impactful campaigns and enhancing brand visibility. Skilled in digital marketing, market research, and content strategy. Known for effective team collaboration, adaptability, and delivering measurable results in dynamic environments. Highly organised with focus on achieving marketing goals through innovative solutions.

Overview

7
7
years of professional experience
3
3
Certification

Work History

Marketing Consultant

Self-Employed
10.2022 - 12.2024
  • Assisted in nationwide training programs, facilitating workshops on customer service, marketing basics, and communication skills
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
  • Enhanced customer engagement with effective social media management and content creation.
  • Optimized website performance, resulting in improved search engine rankings and increased web traffic.

Marketing Executive

School Property Matters
09.2021 - 01.2023
  • Created compelling content for the company website and social media platforms to increase company's visibility to 72%
  • Planned and executed events and marketing programs to increase qualified leads.
  • Boosted lead generation with targeted email marketing strategies and social media advertising that results in 46 leads throughout the year with 32% of became prospects.
  • Design and develop brochures, flyers, and other promotional materials for exhibitions.
  • Developed post-event email campaigns, maintaining customer relationship and loyalty to the company
  • Conducted in-depth market analysis to identify trends and opportunities, ensuring the company remained ahead in providing specialist consultancy and capacity planning support
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Identified value propositions and key messages for company marketing campaigns.

Marketing Assistant Intern

Faculty of Arts and Social Sciences, Lancaster University
07.2021 - 08.2021
  • Manage promotional activities and collect testimonials for marketing purposes.
  • Boosted participation in events and strengthened the faculty's reputation among prospective students.
  • Monitor and ensure accuracy of website content.
  • Enhanced website usability and ensured prospective students had access to accurate and relevant information

Assistant Marketing Manager

Kingston Education
11.2019 - 07.2020
  • Produce online and offline marketing contents, and monitored and managed social media platforms
  • As well as maintaining brand awareness across online platforms
  • Develop a comprehensive marketing plan and execute campaigns to increase visibility and engagement
  • Organised and moderated company's first online event that drive impression and engagement rate up to 300% during pandemic
  • Design courses and activities to meet diverse learner needs, including online options
  • Administrated and actively participated in English camps, designing interactive activities that fostered teamwork and language practice
  • Enhanced students' confidence and communication skills, with over 90% of participants reporting improved language proficiency

Research Assistant

Naresuan University
09.2018 - 01.2019
  • Conducted literature reviews and developed a blended learning e-book as a research tool to enhance undergraduate students' English reading skills

Cast Member

Walt Disney World
05.2018 - 08.2018
  • Delivered world-class hospitality by resolving guest issues, ensuring safety, and providing alternative solutions during unexpected situations

Sales and Marketing Intern

Shangri-La Hotel
01.2018 - 04.2018
  • Support content creation and public relations efforts to improve engagement
  • Provided actionable insights that improved the hotel's marketing strategy, attracting more international visitors
  • Demonstrated willingness and interest in learning new tasks and skills.
  • Responded to general inquiries from members, staff and clients via mail, e-mail and fax.
  • Supported sales and marketing teams in creation and implementation of marketing campaigns.

Education

Master of Arts - MEDIA AND CULTURAL STUDIES

LANCASTER UNIVERSITY
UK
01-2021

Bachelor of Arts - MASS COMMUNICATION

CHIANG MAI UNIVERSITY
Thailand
01-2018

Skills

  • B2B and B2C Strategic Marketing
  • Marketing Performance Analysis
  • Search Engine Marketing
  • Copywriting and editing
  • SQL
  • Email Campaign Management
  • Market Analysis
  • Keyword research analysis
  • Content marketing strategy
  • Digital Content Development
  • Graphic Design Software
  • Search engine optimization

Eligible To Work

UK; no visa sponsorship required

Certification

  • Google - Digital Marketing and E-Commerce Career Certificate, 01/25
  • Meta - Data Analysis with Spreadsheets and SQL, 01/25
  • Google Ads Display Certified, 01/25

Languages

Thai
Native language
Chinese (Mandarin)
Proficient
C2
Chinese (Mandarin)
Elementary
A2

Timeline

Marketing Consultant

Self-Employed
10.2022 - 12.2024

Marketing Executive

School Property Matters
09.2021 - 01.2023

Marketing Assistant Intern

Faculty of Arts and Social Sciences, Lancaster University
07.2021 - 08.2021

Assistant Marketing Manager

Kingston Education
11.2019 - 07.2020

Research Assistant

Naresuan University
09.2018 - 01.2019

Cast Member

Walt Disney World
05.2018 - 08.2018

Sales and Marketing Intern

Shangri-La Hotel
01.2018 - 04.2018

Master of Arts - MEDIA AND CULTURAL STUDIES

LANCASTER UNIVERSITY

Bachelor of Arts - MASS COMMUNICATION

CHIANG MAI UNIVERSITY

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