Natasha Scott

• Developed and executed global demand generation strategies, contributing to a 219% YoY increase in MQLs and $1.9M ARR in closed marketing-generated business.
• Led initiatives across inbound channels (SEO, PPC, content), and optimized lead quality and pipeline velocity.
• Spearheaded AI-driven techniques to enhance inbound inquiry quality and lead conversion, aligning closely with sales and customer success.

• Scaled lead generation by 425%, leveraging tools like HubSpot for SEO, paid campaigns, and digital demand gen.
• Aligned cross-functional strategies to boost pipeline growth and engagement with mid-market customers.
• Led content development and outreach through ABM and LinkedIn Sales Navigator, fostering brand growth.

· Driving field and demand generation campaigns contributing to 127% revenue growth and 180% growth in new customer acquisition

· Leading the introduction of the digital marketing ecosystem for Infradata UK&I - incorporating SEA and SEO, digital advertising, online events and content creation and syndication

· Initiating the Group’s first ABM program utilising LinkedIn Sales Navigator, focused digital outreach, bespoke Innovation Days and executive events.

• Launch of EMEA-wide digital demand generation hubs, generating $1 - 2M MGO per quarter
• Generating MGO of $65M and WMGO of $9M as a result of the Reimagine event roadshow
• Managing quarterly budgets of between $500k - $1M, including partner MDF.

• Achieving 124% of MGO target in FY13
• Leading storage marketing contribution of 17% to the sales pipeline in EMEA in FY14
• Successful launch of digital/social media awareness programme, driving over 20,000 blog views and 2,000 Twitter followers organically within the first 6 months.

• Coordinating EMEA launch of new SMB GTM program
• Development of new product launch information platform and processes
• Raising visibility of NPI priorities through executive engagement and communications.

• Leading communication of EMEA business transformation initiatives
• Creating and executing communications plan to support EMEA president transition
• Supporting quarterly results briefings with press and analysts.

• Development of CSR programme to support public sector and education sales efforts
• Introduction of regional PR & AR program.