Analyzed competitor data and market trend research to identify key patterns and areas for improvement. This involved tracking market shifts and consumer behaviour to provide insights.
Compiled research findings and performance summaries, translating data into clear reports that guided strategic decision-making for marketing initiatives.
Contributed to optimizing digital engagement by creating content schedules for media pages.
Shared data and insights with wider team to support discussions around content strategy and campaign optimization.
Activity Manager
Embassy Summer
Newcastle
06.2025 - 08.2025
Led and oversaw development and execution of weekly activity programmes for students while ensuring clear communication of schedules and expectations to team of seven activity leaders.
Managed end-to-end planning and resource acquisition for excursions, including preparing detailed briefs and securing necessary supplies to enhance student experience.
Designed and implemented itineraries for full-day educational trips to various UK locations.
Marketing Intern
WithInsight Education
London
01.2024 - 08.2024
Monitored all social media platforms and suggested ways to capitalise on them.
Created new YouTube channel and edited bulk of existing videos before uploading.
Led Black History Month campaign in October and outlined ways in which content will be communicated through different media channels.
Monitored website content and SEO performance.
Social Media Manager
EASOC
Leeds
09.2024 - 07.2025
Created posters using Canva and Adobe Creative Suite for informative and advertising purposes for all social media channels.
Developed social media strategies such as weekly interactive posts and stories to improve engagement.
Cultivated astrong cultural community online through engaging in meaningful dialogue with followers.
Education
BA - Business Management with Marketing
University of Leeds
09.2022 - 07.2025
Foundation Year - Business studies - A, Mathematics - A, Economics - A, English for Academic and Professional Purposes - A