Summary
Overview
Work history
Skills
Accomplishments
Timeline
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Natasha Gray

Natasha Gray

Balbeggie,Perth and Kinross

Summary

Accomplished sales leader with extensive expertise in sales leadership, key account management, and lead generation. Proven track record in business development and new market penetration, successfully supplying major supermarket supply chains. Adept at strategic account development and relationship-building, driving significant growth and fostering long-term partnerships.

Overview

13
13
years of professional experience

Work history

National Account Manager

Sealed Air
Scotland / North East England
08.2023 - Current
  • Managed a portfolio of accounts valued at £11 million, growing to £14 million within one year.
  • Negotiated and closed high-value agreements with national key accounts, driving significant revenue growth.
  • Delivered timely and tailored solutions to meet client needs, enhancing overall satisfaction and fostering long-term relationships.
  • Developed pricing strategies to ensure alignment with the company’s gross margin expectations.
  • Effectively managed account inquiries and provided real-time data through CRM software to support decision-making.
  • Addressed and resolved escalated client issues, restoring satisfaction and ensuring retention.
  • Implemented strategic account plans to boost client satisfaction, leading to increased growth and loyalty.
  • Monitored customer trends and account performance, proactively addressing challenges to optimize outcomes.
  • Represented the company at industry events, expanding networks and identifying new business opportunities.
  • Pursued and converted cold leads, successfully moving prospects through the sales cycle.
  • Analyzed sales data to identify emerging trends and continuously refined strategies for greater success.
  • Streamlined sales processes to enhance customer engagement, acquisition, and retention.
  • Delivered exceptional customer service to maintain strong, ongoing relationships for future business opportunities.
  • Handled customer concerns and complaints with empathy and resolution to build brand loyalty.
  • Led the planning and execution of targeted sales and marketing strategies, driving revenue and engagement.
  • Cultivated professional relationships with clients, establishing trust, reliability, and long-term partnerships.
  • Generated KPI reports to provide performance insights and support decision-making.

Business Development Manager

Ferrari Packaging
Dundee, Angus
03.2023 - Current
  • Coached and mentored a team to foster client relationships and consistently exceed sales targets.
  • Represented the company at major industry trade shows, exhibitions, and events across the UK, expanding brand presence and networking with key prospects.
  • Proactively generated leads, driving new client revenue and improving bottom-line profitability.
  • Influenced key decision-makers and established strong trust with stakeholders to facilitate business growth.
  • Maintained accurate and up-to-date client records in bespoke CRM systems, streamlining data processes for maximum operational efficiency.
  • Leveraged market insights to drive the development of effective business strategies.
  • Closed complex, high-value deals with new customers, significantly expanding the client base.
  • Consistently exceeded revenue targets through targeted new account penetration and ongoing account development.
  • Contacted, engaged, and converted potential customers via telephone, email, and in-person communications.
  • Increased engagement and brand reputation through multi-platform campaigns, resulting in exceptional levels of client satisfaction.
  • Prepared and delivered compelling client proposals, business presentations, and sales pitches to C-level executives, securing buy-in for strategic initiatives.
  • Strengthened the sales pipeline by identifying and pursuing new commercial opportunities, working closely with senior business teams.
  • Developed and executed strategies to win new business and maximize opportunities among existing clients, delivering significant results.

Account Executive

UPS
01.2022 - 02.2023
  • Managed a £5 million territory within the supply chain and logistics industry, driving revenue growth by maximizing opportunities from both new and existing business.
  • Developed and nurtured strong relationships with clients, ensuring exceptional account management and fostering customer loyalty.
  • Proactively identified and pursued new leads, converting prospects into satisfied clients through a consultative sales approach.
  • Delivered engaging presentations and seamless onboarding processes, managing the entire sales cycle from initial contact to closing deals.
  • Generated new sales leads and successfully negotiated client pricing to drive business growth and profitability.
  • Built and maintained strong, long-term relationships with new and existing clients, enhancing client retention and ensuring future business opportunities.
  • Conducted regular client visits to strengthen relationships and provide ongoing support, ensuring customer satisfaction and loyalty.
  • Practiced strategic cold calling to acquire new leads, expanding the customer base and increasing sales pipeline activity.
  • Created and submitted detailed monthly and quarterly progress reports, providing management with insights into sales performance and client satisfaction.
  • Regularly communicated with clients to gauge satisfaction, address service needs, and ensure timely updates and renewals, avoiding delays and penalties.
  • Actively participated in department meetings to stay informed on company developments, strategies, and new initiatives.
  • Cultivated strong internal and external relationships, boosting rapport and improving collaboration across departments.
  • Acted as the liaison between clients and sales teams to resolve account issues and ensure smooth operations.
  • Maintained accurate client records in the database, ensuring proper documentation for ongoing account management and sales tracking.
  • Addressed and resolved client complaints in a timely manner, escalating major issues to management as necessary.
  • Planned and coordinated logistical operations to ensure the safe transportation, storage, and sale of goods in compliance with internal controls, industry regulations, and health and safety standards.
  • Negotiated favorable buying conditions and sales contracts to secure profitable deals and meet client needs.

Sales & Marketing Manager

The Scotch Bonnet
02.2018 - 01.2022
  • Company start-up - heavily involved with developing a Go to Market strategy, finding the ideal client for the product and pushing the product to Market
  • A lot of Networking at events to promote the Product and Brand awareness
  • Duties Include
  • Developing a Go to Market Strategy
  • Researching and finding the ideal client for the product
  • Increasing Sales
  • Generating new sales leads
  • Negotiate Client pricing
  • Building and maintaining relationships with new clients
  • Responsible for brand image and positioning across all marketing campaigns
  • Own the brand and campaigns budget
  • Event Management
  • Developing and managing and engaging social content that drives real value for the brands products
  • Social Media Management across key social channels such as Instagram, Twitter, YouTube and LinkedIn
  • Build and maintain strong relationships
  • Clients include - Jack Daniels, Brew Dog, Chivas, Fiji Rum, Distell, Cazcanes Tequila, Whyte & Mackay, Black Buttons Distillery & Courvoisier.

Commercial Property Manager

Amountview Properties Ltd
07.2012 - 01.2018
  • Managed a diverse portfolio of commercial properties, overseeing sales, client relations, and day-to-day operations.
  • Led market research and client acquisition efforts, expanding the company’s client base.
  • Contributed to website design, event management, and content creation for marketing collateral and social media.
  • Managed budgets, monitored expenditures, and ensured proper allocation within service charge budgets.
  • Supervised vacant unit inspections, repairs, contractor management, and project deadlines.
  • Organized safety certifications, managed insurance quotes, and ensured compliance with health and safety regulations.
  • Handled financial aspects, including rent collection, bill payments, forecasting, and annual budgeting.
  • Maintained up-to-date management systems and managed invoicing and financial records.

Skills

  • Key Account Management
  • Sales leadership
  • Lead generation
  • Business development
  • Sales expertise
  • New market penetration
  • Major supermarket supply chains
  • Strategic account development
  • Relationship-building and management

Accomplishments

  • Portfolio Management: Successfully managed a £14 million territory, driving consistent revenue growth and market penetration.
  • Revenue Growth: Increased sales by developing and implementing effective business strategies, significantly exceeding sales targets.
  • Client Acquisition & Retention: Established and nurtured strong B2B client relationships, ensuring long-term partnerships and repeat business.
  • Business Development: Played a pivotal role in driving business development, generating new leads, and securing major accounts.
  • Sales Leadership: Led sales initiatives that resulted in a significant increase in sales volume, contributing directly to the company's growth.
  • Project & Deadline Management: Delivered multiple projects on time, maintaining control over objectives and ensuring business targets were met.
  • Strategic Planning: Developed and executed strategies that aligned with company goals, increasing operational efficiency and overall performance.
  • Effective Negotiation: Successfully negotiated terms and agreements with key clients, optimizing revenue and maintaining high levels of customer satisfaction.
  • Marketing & Communications: Contributed to the creation of engaging marketing content and delivered impactful presentations to senior-level executives.

Timeline

National Account Manager

Sealed Air
08.2023 - Current

Business Development Manager

Ferrari Packaging
03.2023 - Current

Account Executive

UPS
01.2022 - 02.2023

Sales & Marketing Manager

The Scotch Bonnet
02.2018 - 01.2022

Commercial Property Manager

Amountview Properties Ltd
07.2012 - 01.2018

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Natasha Gray