Natasha Banjo

Executive Leadership Team member reporting directly to CEO, with full P&L accountability for £17m portfolio of leading consumer media brands.

• Lead strategic, commercial and operational performance of three market-leading brands, driving sustainable growth, profitability and long-term value creation.
• Manage senior leadership team including three Editors-in-Chief, aligning editorial excellence, audience growth, commercial performance and organisational objectives.
• Own portfolio-wide growth strategy across advertising, customer revenue, partnerships, product innovation and brand diversification.
• Shape and influence corporate strategy, investment decisions and business transformation as member of Executive Leadership Team.
• Lead development of new products, revenue streams and strategic partnerships, creating more diversified and resilient commercial model.
• Build high-performing teams and foster culture of accountability, innovation and commercial excellence within complex matrix organisation.
• Represent portfolio externally with senior clients, agencies and industry stakeholders, securing strategic partnerships and commercial opportunities.

Achievements

• Delivered sustained revenue growth in challenging and declining market, outperforming category trends through diversified commercial strategy.
• Significantly increased portfolio profitability, driving substantial year-on-year growth in brand contribution while strengthening commercial revenue performance.
• Led major transformation programme across multiple brands, simplifying operations, improving organisational effectiveness and delivering six-figure savings.
• Implemented disciplined cost management and operational efficiencies, materially improving margins while protecting investment in growth initiatives.
• Strengthened long-term resilience of portfolio through product innovation, revenue diversification and enhanced commercial capability.
• Championed change initiatives within organisation for streamlined operations, including AI optimisation.

• Running News UK's event business and delivery team, producing and commercialising up to 200 events per year.
• Run P&L with multiple budget lines for different brands and news titles.
• Responsible for all live content creation and execution across all formats both digitally and in-person.
• Lead all post campaign analysis - audience segmentation, social engagement, ROI, lead generation and comms strategy.
• Ownership of multiple business functions including Event CRM, Event Marketing, Production, Partnership/Client Management and Programming. Ensuring all compliment each other.
• Monitor and review operational performance, aiding improved business strategy to maximise productivity.
• Streamlined operational efficiencies by establishing and implementing effective programmes and processes.
• Cut company operating budgets through improved staffing, resourcing, supplier relationships and inventory management.
• Reduced costs and improved operations by analysing processes, internal/external client feedback and customer engagement.
• Lead diversity and inclusion strategy across News Live, event programming, talent recruitment and promotion.
• People management - performance, culture, mentor and develop team of 25.
• Lead investment pitches to create new business opportunities and oversee launch and integration into wider business portfolio.
• Senior stakeholder management (internal and external) - C-Suite Editors, Managing Editors and senior journalists and presenters across brands.

• Oversaw all event strategy and execution. Responsible for all News UK event budgets across title, delivering at or below projected costs.
• Increased customer retention through events subscription programme (Times+ ) and won repeat business through sponsorship deals across news titles.
• Responsible for production of bespoke experiences from gigs, brand activation, panel discussions and large scale c-suite conferences.
• Average yearly audience engagement of 120k.
• Manage investment requests, setting live/event strategy for each brand, aligning business objectives and KPI's.
• Manage executive board and present monthly status, annual budget, strategy and new business proposals.
• Oversee customer experience and integrated platforms - Event CRM, virtual events platforms etc.
• Lead content programming and talent management with editorial.
• Oversee all event partnerships and sponsorships.
• Agency management – creative, PR, events and production.
• Support commercial team by building event sponsorship packages to take to market.
• Hired and cross-trained staff members for various event-specific functions and ensured employees understanding of associated processes and procedures.
• Relationship manage vendors, venues, staff and contracted services. Created preferred supplier list with procurement and agreed preferential rates.

• Establish and build relationships with high profile brands to feed into overall business objectives.
• Organise and manage partnerships and sponsorship agreements.
• Creation of events/promotions strategy/calendar activating agreed 3rd party deliverables.
• Manage editorial involvement and content generated from partnerships.
• Oversee all partnership media across titles, selling tickets to events, competitions and promotions.
• Acquisition/retention activity through database and experiential marketing.
• Generate new revenue streams - create and maximise partnerships.
• Oversee contractual agreements for third parties.
• Build relationships with internal stake holders to maximise and amplify partnership activity across titles platforms.
• Manage two Marketing Executives.
• Run sponsorship budget, producing reports and presenting results to senior management.

More information on request

More information on request.