Nataliia Stepovenko
London
Summary
Strategic B2B and growth marketing professional with 10+ years of experience across digital advertising operations, audience analytics, channel planning, and multi-market marketing. Skilled at designing scalable processes, amplifying content across paid, owned and earned channels, and aligning regional execution with global strategy. Strong analytical capability with extensive experience defining KPIs, evaluating channel performance, and turning insights into high-impact marketing stories. Adept at cross-functional collaboration with Sales, Creative, Product, Comms and Research teams. Thrives in fast-paced, international environments with a growth mindset and operational precision.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Advertising Operations Specialist
Dynata LLC
London
08.2022 - 11.2025
- Lead end-to-end execution of digital advertising campaigns for diverse B2B and B2C clients across multiple markets.
- Ensure accurate tagging, tracking, troubleshooting and optimisation across channels.
- Collaborate with Sales, Project Management, Research and Product teams to improve workflows, accelerate delivery and ensure message consistency.
- Provide data-driven reporting and insights, improving channel performance and campaign impact.
- Develop scalable operational frameworks and onboard new team members to support growth.
Head of Planning Department
StarLightMedia (OCE TV Channel)
Kyiv
02.2021 - 11.2025
- Direct strategic planning and content scheduling aligned with organisational goals.
- Oversee amplification of announcements and advertising across multiple owned and earned channels.
- Partner with creative and production teams to deliver consistent, high-impact messaging.
- Optimise workflows and manage budgets to improve operational efficiency.
- Provide analytical insights to inform programming strategy and content distribution.
Senior Media Analyst
STS Media LLC
06.2018 - 02.2021
- Delivered advanced audience analytics to optimise media performance and advertising effectiveness.
- Designed analytical tools and reporting dashboards for cross-department use.
- Produced detailed forecasts for audience and share indicators (monthly, annual and long-term).
- Enabled strategic decision-making across departments through actionable insights.
- Created comprehensive reports, aiding in strategic planning.
Leading Marketing Research Specialist
StarLightMedia LLC
02.2018 - 06.2018
- Designed and executed marketing research including video testing and ad effectiveness studies.
- Generated audience insights and provided strategic recommendations for content and marketing.
- Created high-impact presentations for cross-functional and senior stakeholders.
Analyst / Marketing Specialist
New Channel LLC
10.2013 - 02.2018
- Conducted audience analysis and developed analytical tools to support planning.
- Contributed to forecasting and performance optimisation for channel metrics.
- Managed media planning (announcements, sponsorships, cross-promos) across owned and earned channels.
Education
Bachelor - Jurisprudence
Kyiv National Economic University named after Vadym Hetman
Kyiv10.2014
Master - Marketing
Kyiv National Economic University named after Vadym Hetman
Kyiv07.2013
Skills
Channel Strategy & Amplification
Languages
English
Ukrainian
Russian
Accomplishments
Progressed from Media Analyst to a leadership role in television
Affiliations
Volunteering at Saffron Walden Food Bank and supporting the Ukrainian community in the UK
Interests
HPlaying tennis, traveling, yoga, skiing, gym, writing, reading books
Certification
Digital profession – PPC specialist 4.0 (Genius.Space)
Software
Google Analytics Meta and TikTok Ads Manager Tableau Marketing Automation Platforms Trafficking Platforms Excel Data Visualisation Tagging Tools Data analysis Tools Midjourney SQL
Timeline
Data analyst (GoIT)
05-2024
Advertising Operations Specialist
Dynata LLC
08.2022 - 11.2025
Digital profession – PPC specialist 4.0 (Genius.Space)
06-2022
Head of Planning Department
StarLightMedia (OCE TV Channel)
02.2021 - 11.2025
Senior Media Analyst
STS Media LLC
06.2018 - 02.2021
Leading Marketing Research Specialist
StarLightMedia LLC
02.2018 - 06.2018
Analyst / Marketing Specialist
New Channel LLC
10.2013 - 02.2018
Master - Marketing
Kyiv National Economic University named after Vadym Hetman
Bachelor - Jurisprudence
Kyiv National Economic University named after Vadym Hetman