Natalie Flynn

UK Debt Expert (formerly Creditfix) is the largest debt help company in the UK, specialising in free debt advice and practical solutions to help people deal with problem debt.

Key responsibilities and achievements:

• Led the successful rebrand from Creditfix to UK Debt Expert.
• Engaged with a leading digital brand agency to develop the full brand identity, working collaboratively on a new logo, tone of voice, brand values and messaging.
• Conducted qualitative and quantitative market research to determine the target audience of the new brand.
• Identified key channels for campaigns and led the creation and execution of brand awareness campaigns across TV, Radio, Outdoor and Digital platforms.
• Directed all communication to existing clients regarding the transition to new brand ensuring a smooth customer journey and retention.
• Organised events across the three UK offices to ensure engagement with new brand.
• Collaborated with cross-functional teams including compliance and sales to ensure cohesive and compliant brand messaging - essential for an FCA regulated firm.

• Worked alongside the Senior Marketing Executive in the planning and execution of brand campaigns to facilitate brand awareness with the long term objective of increasing organic traffic and leads.
• Created email campaigns to support above the line media activity.
• Assisted with the tracking and reporting of campaign performance using Google Analytics and CRM source codes.
• Managed group social media accounts to engage target audience effectively.

• Company Overview: My Ancestral Scotland is a start-up company which is a spin off from Strathclyde University. The company provides ancestral tourists with a platform to connect with providers and learn more about their Scottish ancestry.
• Creating social media pages and managing these during the soft launch phase
• Creating a content marketing strategy and developing a social media content calendar
• Conducting key word research and developing a strategy for SEO
• Monitoring the soft launch e.g. responding to user/expert concerns, gathering feedback, website analytics.
• Working with the launch team on various aspects of the business plan.
• My Ancestral Scotland is a start-up company which is a spin off from Strathclyde University. The company provides ancestral tourists with a platform to connect with providers and learn more about their Scottish ancestry.

• Company Overview: Creditfix is the largest insolvency practitioner in the UK with offices in Manchester, Mauritius and Canada. The opportunity to intern at Creditfix let me work as part of a marketing team of 12 persons with an annual budget of £13 million which feeds leads into 140 sales staff.
• Creating a content calendar for Creditfix social media platforms including Facebook, Twitter and LinkedIn
• Managing and tracking impressions on all platforms and wrote content for social media and the company website including blog posts
• Completion of training at the Google digital garage which focused on digital advertising and SEO, social media strategies and how to write content for social media
• Created an advertorial and track impressions/engagement on Google Analytics.
• Creditfix is the largest insolvency practitioner in the UK with offices in Manchester, Mauritius and Canada. The opportunity to intern at Creditfix let me work as part of a marketing team of 12 persons with an annual budget of £13 million which feeds leads into 140 sales staff.

• Company Overview: The Livingston James group is a group of recruitment brands which are tailored to the specialist markets in which they operate. In contrast to Creditfix, the marketing department of Livingston James was small and in its infancy with only one dedicated marketing personnel.
• Assisting in providing necessary market information and other facts necessary to address briefs
• Developing and maintain social media profiles for the business
• Building followers and increasing engagement across all social media platforms
• Developing new ideas to promote the business using social media/website
• Content creation
• Brand identity support
• Conducting market research (this included researching the opportunities and threats of opening a new office in Belfast using SWOT analysis).
• Track and monitoring campaign performance with weekly reports.
• The Livingston James group is a group of recruitment brands which are tailored to the specialist markets in which they operate. In contrast to Creditfix, the marketing department of Livingston James was small and in its infancy with only one dedicated marketing personnel.