Natalia Hassan
London,Croydon
Summary
Results-driven Digital Marketing Student with practical experience in social media strategy and content creation. Skilled in brand storytelling and audience analysis, leveraging performance data to enhance marketing initiatives. Developed content plans, conducted competitor research, and created buyer personas using tools such as Canva and Microsoft Excel.
Overview
3
3
years of professional experience
1
1
Certification
Work history
Cafe Barista & Customer Engagement Assistant
Aera Coffee House
Croydon
2025.06 - Current
- Deliver friendly service while preparing high-quality beverages and supporting café efficiency.
- Manage morning and lunchtime rushes independently, keeping service flowing at peak trading.
- Build customer relationships, supporting repeat visits and a welcoming community atmosphere.
- Support café social media by generating content ideas and engagement activities.
- Support marketing and customer engagement strategy to strengthen local brand awareness.
- Collaborate with management to spot growth opportunities for customer acquisition and loyalty.
- Propose and support a digital loyalty programme to improve convenience and encourage repeat purchases.
- Gather and use customer feedback to improve service quality and satisfaction.
- Strengthen online presence through content creation, engagement initiatives, and community-led marketing.
Sales assistant
Mango
Shepherds Bush, Hammersmith and Fulham
2024.10 - 2025.06
- Increased store KPI performance by supporting sales targets, conversion rates, and satisfaction scores.
- Improved customer shopping outcomes by delivering knowledgeable product advice and personalised styling.
- Strengthened customer engagement by refreshing visual merchandising and maintaining an inviting store look.
- Grew sales by identifying upsell and cross-sell opportunities during customer conversations.
- Supported reliable operations in busy periods by coordinating with colleagues during high-volume trading.
- Encouraged repeat visits by matching shopping experiences to customer needs and behaviours.
- Protected brand consistency by maintaining polished product presentation and guideline compliance.
Brand representative
Abercrombie & Fitch
Battersea, Wandsworth
2023.12 - 2024.07
- Boosted sales outcomes by working with colleagues to deliver premium customer service.
- Enhanced customer satisfaction and loyalty through tailored styling guidance and product selections.
- Improved shopping experiences by recognising customer preferences and fostering a welcoming environment.
- Increased service confidence through clear communication during daily conversations with diverse customers.
- Strengthened brand presence by organising and enhancing visual merchandising displays.
- Raised retail readiness by managing replenishment while sustaining presentation quality.
Education
GCSEs -
Harris Academy South Norwood
South Norwood, Croydon 09/2016 - 06/2021
A-Levels -
Harris Academy Purley
South Croydon 09/2021 - 06/2023
Bachelor of Arts - Digital Marketing
University of Westminster
London 09/2023 - 06/2026
Skills
Customer engagement strategies
Customer interaction skills
Customer feedback analysis
Customer satisfaction surveys
Menu curation
Event coordination
Point of sale systems
Excel and Google Sheets
Social media proficiency
Marketing analytics
Product promotion
Service quality assessment
Cost management
Staff coordination
Problem-solving skills
Presentation software skills
Affiliations
- Fashion Culture, Content and Trend Discovery
Accomplishments
Runner-up in a competitive academic project, with work selected among top 10 submissions to Spradling Europe for potential use in supporting business growth and creative development.
Certification
Content Marketing Certification, HubSpot Academy - Assessed and certified in content marketing principles and best practices, with demonstrated ability in strategic content planning, creation, promotion, analytics, and improving performance through growth marketing techniques.
Languages
English and Kurdish (Sorani Dialect)
Fluent
Timeline
Cafe Barista & Customer Engagement Assistant
Aera Coffee House
2025.06 - Current
Sales assistant
Mango
2024.10 - 2025.06
Brand representative
Abercrombie & Fitch
2023.12 - 2024.07
GCSEs -
Harris Academy South Norwood
09/2016 - 06/2021
A-Levels -
Harris Academy Purley
09/2021 - 06/2023
Bachelor of Arts - Digital Marketing
University of Westminster
09/2023 - 06/2026