NATALIA FLYNN
Chester, UK,UK
Summary
Results-driven, ambitious and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximise profits. Tenacious executive ready to take on challenging role, meet goals and surpass expectations.
Overview
21
21
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work History
Director, Services Sales EMEA
NetApp Ltd
Manchester
05.2023 - 01.2025
- Evolved the team of 45 employees from sales support to field sales team achieving corporate transformational goals with quota of $350M
- Executed change management processes, ensuring smooth transition during transformations.
- Aligned business objectives with transformational strategies .
- Facilitated professional development programs, enhancing leadership capabilities within organisation
- Maintained agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
- Recruited and developed high-performing teams, with focus on talent retention.
- Created and led successful business culture focused on performance.
- Conducted strategic planning sessions to drive corporate objectives.
- Spearheaded strategic planning initiatives, aligning organisational objectives with long-term goals.
- Engaged with stakeholders to build relationships and team brand awareness.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Consulted with C-level executives, influencing high level decision-making.
- Mitigated risks associated with major changes by formulating robust contingency plans.
- Developed and implemented strategies for optimising performance and efficiency in transformation programmes.
- Collaborated with senior management to formulate corporate strategy.
- Facilitated board-level discussions to align corporate strategy with investor expectations for sustained financial success.
- Reduced staff turnover with a robust employee engagement strategy.
Director, Services Sales WW
NetApp
Manchester, UK
11.2020 - 05.2023
- Led team of 75 dynamic professionals focused on customer loyalty and revenue growth achieving quota in 8 consecutive quoters with annual target of $1B
- Managing renewals sales process to achieve improved on-time renewal rates by 3 percentage points worldwide and long-term customer retention
- Made appropriate adjustments to AOP (annual plan) to meet business requirements and growth expectations, interlock with the area sales leaders and finance controllers
- Provide business insights and report on renewals results and metrics to the leadership (QBRs)
- Design and deploy sales incentives (SPIF) to positively influence renewals sales and revenue
- Engage with the leadership at key channel partners with the effort to increase NetApp sales to meet mutual sales targets (key focus on in-quarter renewal rate and renewal revenue and partner margin)
- Support sales leaders and sales executives in complex negotiations (renewals)
- Liaise with technical team to design, develop and deploy automation and modernization of the renewal core business
Senior Manager, Inside Service Sales, EMEA
NetApp
Manchester, UK
07.2016 - 11.2020
- Managed renewal inside sales across EMEA and EMEA-headquartered global accounts with quotas up to $275m
- Lead a team of 35 (30 ICs and 5 Mgrs) across all EMEA regions
- Driving renewals sales and improving renewal KPIs with close collaboration with Area VPs to achieve positive outcomes and AOP
- Enhanced renewals end-to-end process to improve customer experience and optimize business with productivity gains by 30% within EMEA team and creating renewals centre of excellence setting example for WW renewals organization
- Created a career development path to retain and nurture talent (promoted 3 ICs to Mgrs)
- Achieved 101% quota in FY2020 ($275m quota); 109% in FY2019 ($225m quota, received 'award of excellence')
- Improved in-quarter renewal rate by 7 points
- Optimized end-to-end process achieving 30% productivity gains
- Redesigned the brand of the renewals team becoming the key business statue within the account team
Program Manager, Renewals EMEA
NetApp
Manchester, UK
12.2013 - 07.2016
Inside Sales Manager, EMEA
ServiceSource
Liverpool, UK
03.2011 - 12.2013
Sales & Customer Support Team Lead
LIME Group
Runcorn, UK
08.2007 - 03.2011
Contract Manager
INDEX JSC Brokerage Company
Moscow, Russia
02.2004 - 12.2006
Education
Higher Diploma - General Economics and Management Studies
St. Petersburg State University
09.2004 - 06.2007
Higher Diploma & Bachelor Degree - Foreign Languages and Linguistics (English and German languages)
Herzen Teacher Training University of Russia
06.1996 - 06.2002
Skills
- Sandler Professional Sales Course
- HPS (High Performance Sales) Course
- MS Word
- MS Excel
- MS Power Point
- MS Outlook
- MS Publisher
- SAP
- Oracle
- Salesforce
- Siebel
- Amadeus GDS
- Qualified First Aider
Certification
- Sandler Professional Sales Course - Certified
- HPS (High Performance Sales) Course
Languages
Russian
English
Personal Information
- Age: 47
- Marital status: Married
Accomplishments
- Employee of the month - 2012
- Presidents Club - 2013
- Above and Beyond - 2013
- Promotions: 2016 to Manager, 2018 to Senior Manager , 2020 to Director
Timeline
Director, Services Sales EMEA
NetApp Ltd
05.2023 - 01.2025
Director, Services Sales WW
NetApp
11.2020 - 05.2023
Senior Manager, Inside Service Sales, EMEA
NetApp
07.2016 - 11.2020
Program Manager, Renewals EMEA
NetApp
12.2013 - 07.2016
Inside Sales Manager, EMEA
ServiceSource
03.2011 - 12.2013
Sales & Customer Support Team Lead
LIME Group
08.2007 - 03.2011
Higher Diploma - General Economics and Management Studies
St. Petersburg State University
09.2004 - 06.2007
Contract Manager
INDEX JSC Brokerage Company
02.2004 - 12.2006
Higher Diploma & Bachelor Degree - Foreign Languages and Linguistics (English and German languages)
Herzen Teacher Training University of Russia
06.1996 - 06.2002
Similar Profiles
Ansar SalimAnsar Salim
Professional Services Engineer at NetApp India Pvt LtdProfessional Services Engineer at NetApp India Pvt Ltd
Kanchan BhatKanchan Bhat
Snr. Collections & Credit Specialist at NetApp, Inc.Snr. Collections & Credit Specialist at NetApp, Inc.
Marianna Fronciani FariñaMarianna Fronciani Fariña
Software Quality Assurance Engineer at NetAppSoftware Quality Assurance Engineer at NetApp