Naseeba Kara

• Company Overview: An educational platform teaching land development strategies.
• Designed and launched the Academy's digital presence on Kajabi, including a high-impact marketing landing page and a fully structured course environment, resulting in over $50K in course sales in Q1.
• Collaborated with content creators, subject matter experts, and marketing teams to align design decisions with business goals, ensuring a cohesive user experience and course roadmap.
• Crafted a seamless user journey from discovery to enrollment, maintaining consistent branding, intuitive navigation, and instructor videos to establish trust for a premium-priced course.
• Implemented a lead magnet to capture user information, utilizing data-driven insights for optimizing conversion rates and nurturing leads.
• Utilized Kajabi's functionalities and resources, refining design and user flows based on stakeholder feedback and usability best practices to maintain a high standard of design and user experience.

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• Company Overview: Real estate developers taking on unique projects in Ontario.
• Spearheaded the end-to-end redesign and development of the Creative Dev Ventures website, iterating on concepts in Figma before building in Wix.
• Delivered an engaging, user-friendly interface that significantly elevated brand visibility.
• Collaborated cross-functionally with marketing, product, and leadership teams to refine site content and features, driving meaningful user engagement, and aligning with strategic goals, growing the mailing list to over 200 contacts in 6 months.
• Monitored site performance metrics to inform iterative improvements, steadily increasing user inquiries, and mailing-list sign-ups over time.

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• Company Overview: A company producing books to train pilots in Canada.
• Designed an intuitive onboarding experience for a digital eBook app using Figma, HTML, and CSS, collaborating with developers to ensure smooth implementation, leading to increased first-time user engagement, and improved user journey.
• Performed thorough user research and testing to validate the onboarding flow, utilizing iterative design to minimize drop-off rates and enhance usability.
• Implemented feedback loops for ongoing improvement and alignment with user requirements, and business goals.