Narayan Rana
Birmingham,West Midlands
Summary
Accomplished automotive general manager and sales leader with over a decade of proven success in driving revenue growth within highly competitive markets. Brings an additional five years of experience as a top-performing sales executive, consistently achieving record-breaking results at some of the nation’s largest and most competitive dealerships. Demonstrated expertise in developing and executing strategic business initiatives, building and nurturing long-term client relationships, and leading high-performing sales teams to exceed targets. Recognized for strong communication, presentation, and market analysis skills, with a consistent track record of surpassing sales goals while delivering exceptional customer experiences. Dedicated to advancing organizational growth and achieving sustained success.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work history
Sales Manager
Big Motoring World
Cannock, West Midlands
01.2025 - Current
- Lead and coach a high-performing sales team through daily meetings and performance-driven strategies.
- Analyse sales metrics to drive continuous improvement and team development.
- Report weekly performance insights to the Operations Director, tracking KPIs and progress.
- Ensure all deals meet customer needs and FCA compliance, clearly presenting all add-on products.
- Consistently exceed targets across volume, finance penetration, product mix, and conversion rates.
- Resolve customer complaints professionally to maintain satisfaction and repeat business.
- Assist with upselling and second-facing to maximise team conversions.
- Key contributor to the first management team to surpass £1.2M gross profit in a single month.
General Manager
Vanstation
01.2022 - 01.2025
- Brought in to optimise the sales process; personally set a company record by selling 147 vans in the first month while gaining first-hand insight into team performance and sales challenges.
- Recruited top-performing candidates to strengthen team capability and culture.
- Professionally resolved complaints from retail, trade, and corporate clients, ensuring long-term relationship potential.
- Delivered daily performance insights to the Managing Director using CRM data, driving informed strategic decisions.
- Played a key role in setting company records: over £1 million gross profit and 487 units sold in a single month.
- To achieve this accomplishment, created a new sales process for the sales team implementing sales strategies to close more deals over the phone and in person
- Created a cost-effective delivery service for the business which helped us deliver more sales
Sales Manager
Trade Centre
01.2019 - 01.2022
- Responsible for motivating, coaching, and driving KPI performance across a team of 25 sales executives.
- Consistently increased weekly volume sales, averaging 180 vehicles sold with a strong 40% sales conversion rate.
- Resolved customer complaints with a focus on retention and repeat business.
- Negotiated and closed deals on behalf of sales executives, tailoring cash or finance (HP/PCP) packages to customer needs.
- Professionally assessed and valued part-exchange vehicles.
- Fully FCA regulated and compliant.
Sales Executive
Trade Centre
01.2016 - 01.2019
- Achieved top salesperson status and currently hold company records for highest volume sales in a week, month, and year.
- Consistently exceeded KPIs through strong performance and customer focus.
- Skilled in building rapport and tailoring finance packages to meet customer needs and expectations.
- Expert in assessing part-exchange vehicles and ensuring accurate valuations.
- FCA regulated and fully compliant with all sales and finance standards.
- Deep understanding of the customer journey, delivering exceptional service to drive repeat business.
- Highly proficient in objection handling, qualification, and closing techniques.
- Responsible for onboarding and training new team members.
Education
GCSE -
Menzies High school
01.2006 - 01.2008
A Levels - Business Studies & Economics
Menzies Sixth form
01.2008 - 01.2010
Skills
- Target achievement
- Business development aptitude
- KPI monitoring and analysis
- Assertive leadership
- Direct sales techniques
- Pipeline Management
- General IT literacy
- Financial products knowledge
- Advanced Communication skills
Personal Information
Title: Sales Manager
Custom
Available upon request
Timeline
Sales Manager
Big Motoring World
01.2025 - Current
General Manager
Vanstation
01.2022 - 01.2025
Sales Manager
Trade Centre
01.2019 - 01.2022
Sales Executive
Trade Centre
01.2016 - 01.2019
A Levels - Business Studies & Economics
Menzies Sixth form
01.2008 - 01.2010
GCSE -
Menzies High school
01.2006 - 01.2008
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