Narayan Rana
Birmingham,West Midlands
Summary
Accomplished automotive general manager and sales leader with over a decade of proven success in driving revenue growth within highly competitive markets. Brings an additional five years of experience as a top-performing sales executive, consistently achieving record-breaking results at some of the nation’s largest and most competitive dealerships. Demonstrated expertise in developing and executing strategic business initiatives, building and nurturing long-term client relationships, and leading high-performing sales teams to exceed targets. Recognized for strong communication, presentation, and market analysis skills, with a consistent track record of surpassing sales goals while delivering exceptional customer experiences. Dedicated to advancing organizational growth and achieving sustained success.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work history
Sales Manager
Big Motoring World
Cannock, West Midlands
01.2025 - Current
- Lead and coach a high-performing sales team through daily meetings and performance-driven strategies.
- Analyse sales metrics to drive continuous improvement and team development.
- Report weekly performance insights to the Operations Director, tracking KPIs and progress.
- Ensure all deals meet customer needs and FCA compliance, clearly presenting all add-on products.
- Consistently exceed targets across volume, finance penetration, product mix, and conversion rates.
- Resolve customer complaints professionally to maintain satisfaction and repeat business.
- Assist with upselling and second-facing to maximise team conversions.
- Key contributor to the first management team to surpass £1.2M gross profit in a single month.
General Manager
Vanstation
01.2022 - 01.2025
- Brought in to optimise the sales process; personally set a company record by selling 147 vans in the first month while gaining first-hand insight into team performance and sales challenges.
- Recruited top-performing candidates to strengthen team capability and culture.
- Professionally resolved complaints from retail, trade, and corporate clients, ensuring long-term relationship potential.
- Delivered daily performance insights to the Managing Director using CRM data, driving informed strategic decisions.
- Played a key role in setting company records: over £1 million gross profit and 487 units sold in a single month.
- To achieve this accomplishment, created a new sales process for the sales team implementing sales strategies to close more deals over the phone and in person
- Created a cost-effective delivery service for the business which helped us deliver more sales
Sales Manager
Trade Centre
01.2019 - 01.2022
- Responsible for motivating, coaching, and driving KPI performance across a team of 25 sales executives.
- Consistently increased weekly volume sales, averaging 180 vehicles sold with a strong 40% sales conversion rate.
- Resolved customer complaints with a focus on retention and repeat business.
- Negotiated and closed deals on behalf of sales executives, tailoring cash or finance (HP/PCP) packages to customer needs.
- Professionally assessed and valued part-exchange vehicles.
- Fully FCA regulated and compliant.
Sales Executive
Trade Centre
01.2016 - 01.2019
- Achieved top salesperson status and currently hold company records for highest volume sales in a week, month, and year.
- Consistently exceeded KPIs through strong performance and customer focus.
- Skilled in building rapport and tailoring finance packages to meet customer needs and expectations.
- Expert in assessing part-exchange vehicles and ensuring accurate valuations.
- FCA regulated and fully compliant with all sales and finance standards.
- Deep understanding of the customer journey, delivering exceptional service to drive repeat business.
- Highly proficient in objection handling, qualification, and closing techniques.
- Responsible for onboarding and training new team members.
Education
GCSE -
Menzies High school
01.2006 - 01.2008
A Levels - Business Studies & Economics
Menzies Sixth form
01.2008 - 01.2010
Skills
- Target achievement
- Business development aptitude
- KPI monitoring and analysis
- Assertive leadership
- Direct sales techniques
- Pipeline Management
- General IT literacy
- Financial products knowledge
- Advanced Communication skills
Personal Information
Title: Sales Manager
Custom
Available upon request
Timeline
Sales Manager
Big Motoring World
01.2025 - Current
General Manager
Vanstation
01.2022 - 01.2025
Sales Manager
Trade Centre
01.2019 - 01.2022
Sales Executive
Trade Centre
01.2016 - 01.2019
A Levels - Business Studies & Economics
Menzies Sixth form
01.2008 - 01.2010
GCSE -
Menzies High school
01.2006 - 01.2008
Similar Profiles
Ivaylo PenishevIvaylo Penishev
Mechanical Fitter/Strip Fitter at Cazoo / Big Motoring WorldMechanical Fitter/Strip Fitter at Cazoo / Big Motoring World
Lukasz NeumanLukasz Neuman
Sales executive at Big Motoring WorldSales executive at Big Motoring World
Cora ChapmanCora Chapman
Shift Leader at Big River Brewery Disney WorldShift Leader at Big River Brewery Disney World
Sharon MorganSharon Morgan
Care coordinator Older Adults Team at Birmingham City CouncilCare coordinator Older Adults Team at Birmingham City Council
Michelle LeonardMichelle Leonard
Case Administrator at HM Prison & Probation ServiceCase Administrator at HM Prison & Probation Service