NAOMI Bensrhir -McComish

• Manage all Liquidity Provider (LP) relationships globally, conducting monthly performance reviews with both buy-side (BidFx) and sell-side (Maxxtrader) clients to assess execution quality, flow trends, and trading behaviour.

• Conduct market analysis to understand factors influencing liquidity and volatility, providing insights to internal teams and clients.

• Expertise in FX trading platforms, including GUI and API workflows, ensuring seamless integration and execution. • Identify gaps and opportunities to enhance liquidity and increase trading volumes.

• Deep expertise in FX markets, covering Spot, Swaps, NDF's, NDS's, Forwards, Metals, and Algos.

• Act as a bridge between account manager, sales, and technology teams, ensuring business requirements are effectively communicated and implemented.

• Took the initiative to push for LP access to an efficient analytics tool, leading the roll-out of Tableau to 20 LP's, conducting demos, gathering feedback, and collaborating with the data team to continuously enhance its functionality.

• Advises clients and LP's on business-critical needs, focusing on new regions, currencies, and products, and provides tailored recommendations and introductions based on insights and discussions.

• Managed a portfolio of 300 French and English-speaking clients, booking multiple trades per day and handling up to 60 client calls daily.

• Efficient in trading spot, limit orders, and forward products, with strong knowledge of G10 currency pairs.
• Focused on the Israeli market, specifically assisting French-speaking clients with EUR to ILS transfers.

• Generated new leads, on-boarded clients, and managed the full trade life-cycle from booking rates to closing deals.

• Proficient in Salesforce and trading software , quickly mastering new tools to enhance workflow.

• Consistently exceeded financial KPI's, using market knowledge to drive profitable trades under pressure.

• Developed a strong network to expand the client base, keeping clients informed and driving transactions.

• Kept up-to-date with market trends, translating insights into actionable advice for clients to drive customer satisfaction.

• Strategically sell software solutions with a strong understanding of sales techniques for complex products, fully trained in MEDDPICC and Challenger Sales methodologies.

• Responsible for product lines focused on financial crime compliance, KYC, and payments efficiency.

• Identify cross-sell, up-sell, and new business opportunities through strategic planning and analysis of market gaps.

• Manage relationships with Tier 1 banks and FX subsidiaries, achieving a 92% renewal rate on a 100K renewal target and 67% of the 100K new business and upsell target.

• Build and nurture strong relationships with executive and management contacts.

• Develop and document clear strategies for major opportunities, outlining actionable steps for successful execution.

• Lead proposal development and organize product demos to drive up-sells and revenue generation.

• Train new users on multiple software products and tools, ensuring smooth adoption.

• Organize road-map meetings to align clients with future projects, maintaining strong communication channels.

• Coordinate internal resources—support, consulting, and administration—to meet client expectations and performance goals.

• Improved internal processes for efficient account management by implementing automation tools.
• Managed key accounts, resulting in strengthened business ties.
• Trained junior account managers to deliver consistent service quality across all accounts.
• Negotiated favourable contract terms with strategic planning and effective communication skills.

• Focused on expanding business in the French/Swiss markets, leveraging 20+ years of experience in both regions.

• Exceeded KPIs during probation, specializing in building new partnerships and generating leads.

• On-boarded new partners, managed a pipeline, and successfully organized 60+ training sessions, reopening 10+ accounts.

• Developed support materials (French brochures, email templates, agreements) to enhance client on-boarding.

• Proficient in CRM tools and software, ensuring effective lead qualification and sales strategy implementation.

• Developed new business relationships by networking with industry professionals.
• Identified potential clients for business expansion opportunities.