NANDHITA ANANDH
Rugby,Warwickshire
Summary
- Results-driven Marketing Executive with a proven record of transforming brand presence through data-led strategy, storytelling, and performance optimisation.
- Delivered 5× social growth and 500K+ impressions in 6 months for a national governing body in the UK by combining deep audience insight with creative direction and targeted content. Skilled across CRM, analytics, and full-funnel campaigns, with the ability to turn complex ideas into clear, high-impact marketing.
- Known for fast learning, initiative, and consistently driving measurable growth. Ready to bring strategic thinking, creativity, and execution power to a dynamic team that values impact and innovation.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing Executive
British Skydiving
Leicester, Leicestershire
11.2024 - 12.2025
- Drove 5× social growth in 6 months, generating +35K website visits and 500K+ impressions through targeted, performance-led content. Boosted engagement rate from 10% to 40% by refining brand voice and publishing high-value, story-driven posts.
- Spearheaded multi-segment marketing campaigns (First-Time Jumpers, Corporate, Diversity, Women in Skydiving), expanding reach by 3× and converting new, previously untapped audiences.
- Analysed campaign performance and audience insights using HubSpot & Hootsuite analytics, implementing continuous optimisation that increased engagement rate from 10% → 40%.
- Transformed brand identity into a story-led, community-driven model, elevating emotional connection and strengthening loyalty across key demographics.
- Managed end-to-end content calendars using Hootsuite + Metricool, ensuring consistent delivery of high-performance posts aligned with campaign goals.
- Created high-impact social content (video, editorial, community posts) using Canva + CapCut, increasing organic engagement and driving stronger inbound interest.
- Collaborated with cross-functional teams (Safety, Operations, Membership Services) to align messaging and deliver cohesive multi-channel campaigns under tight deadlines.
Education
Master of Science - Marketing
University of Exeter
EXETER 09.2023 - 09.2024
BCom CS - Corporate Secretaryship
MOP Vaishnav College For Women
07.2020 - 06.2023
Skills
TECHNICAL SKILLS:
CRM & Email:
- HubSpot
- Mailchimp
- Smart Messenger
Social Media Tools:
- Hootsuite
- Metricool
Content & Design:
- CanvaPro
- CapCut
- Adobe Express
- InShot
- Figma
Web & CMS:
- WordPress
- Elementor
Analytics:
- Google Analytics
- Social Insights
- Meta Ads
- Excel
- SemRush
Project Tools: Monday
Other:
- PowerPoint
- Prezi
CORE COMPETENCIES:
Social Media Growth
Brand Positioning
Content Strategy and Campaign Execution
Audience Segmentation
CRM Automation
Performance Marketing
SOFT SKILLS:
- Stakeholder Management
- Campaign Planning and Execution
- Creative Direction
- Analytics Mindset
- Adaptability
LANGUAGES
1,6,4,6,6
Certification
- Academy Accreditation – Generative AI Fundamentals (Databricks), Jul 2025 – Jul 2027
- HubSpot Content Marketing, Jun 2025 – Jun 2027
- Social Listening with Hootsuite, May 2025
- SEO Strategies and YouTube Search Trends (SEMRush), Jan 2025 – Dec 2025
- HubSpot Email Marketing, Sep 2024 – Nov 2025
- Google Analytics Basic, Jun 2023 – Jun 2025
- Google Analytics Advanced, Jan 2024 – Dec 2024
LANGUAGES
English
Tamil
Hindi
Telugu
Japanese (Beginner)
Projects
Exeter Cathedral – Visitor Experience Mapping: Increased visitor satisfaction scores by 15% and reduced drop-off rate by 10%.), Mapped customer journeys using eye-tracking analysis to pinpoint engagement gaps; delivered actionable insights that improved visitor satisfaction and on-site engagement.
Timeline
Marketing Executive
British Skydiving
11.2024 - 12.2025
Master of Science - Marketing
University of Exeter
09.2023 - 09.2024
BCom CS - Corporate Secretaryship
MOP Vaishnav College For Women
07.2020 - 06.2023