NANDHITA ANANDH

• 5× growth across all socials in 6 months: +35K page visits, +500K impressions overall, via sharp targeting, cross-platform storytelling, and performance-led content and increased Engagement rate up 10% → 40%, by refining brand voice, and pushing consistent high-value posts.
• Developed strategy for social media marketing with cohesive messaging across multiple platforms.

Key Skills: (Social media strategy, Analytics, Growth hacking)

• Built & ran all new marketing campaigns for untapped segments (First-Time Jumpers, Corporate Jumping, Diversity, Women in Skydiving) - turned zero activity into a full content calendar and measurable growth and Identified potential market opportunities through extensive market research and analysis.
• Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.

Key Skills: (Campaign strategy, Audience segmentation, Creative direction, Proactive decision making)

• Shifted brand identity to story-led & community-driven, strengthening loyalty and emotional connection.
• Maintained consistent brand messaging across multiple channels ensuring uniformity in communication and visual style.
• Devised creative content for advertising purposes, increasing consumer engagement.

Key Skills: (Brand positioning, Community management, Narrative marketing)