NANA OWUSU SARPONG
Whyteleafe
Summary
Innovative and engagement-focused media planning specialist, proficient in marketing solutions and creative strategies across media channels. Passionate about devising hands-on project support and expertise to enhance excellent results by contributing my skills, knowledge and wealth of multicultural experiences to maximize business objectives.
Overview
13
13
years of professional experience
Work History
Media Manager
RETAIL MARKETING INTERNATIONAL(RMI)
03.2023 - Current
- Achieved significant commercial targets by developing data-driven and innovative marketing campaigns through strategic executions (via digital & static formats, ad-gates and geo-targeting) and supplier negotiations, consistently exceeding RMI’s commercial target by over 75% in a financial year; drinks category for WHSmith brands exceeding 200% in supplier billings.
- Facilitated seamless coordination between media planning, data scheduling, and media campaigns, working closely with Buyer Liaison Managers to prevent overbooking and guarantee timely project completion.
- Demonstrated strong teamwork and collaboration by providing essential support to the Commercial Head and team where necessary, contributing to a collaborative and high performing work environment.
- Evaluated and implemented cutting-edge technologies to optimize communication initiatives with new and existing suppliers and clients.
MEDIA PLANNER
DENTSU GHANA
01.2017 - 12.2022
- Planned and marketed strategic media campaigns using Dentsu Ghana bespoke media software CCS - Consumer Connections Survey
- Spearheaded OOH innovations for Gulder at competitor locations which led to a 20% increase in sales volumes for the brand in January 2019
- Championed the execution of 3D moulds for the Bold New Look awareness campaign for Diageo, Guinness Ghana, November 2018
- Coordinated the planned execution of the Ghana Post GPS Nationwide awareness Campaign with disruptive 3D cutouts, September 2017
- Executed the innovation of the call-to-action campaign for the first Coca Cola cutout for the Coke Taste The Feeling Campaign in 2016
- Strategized, planned, and implemented the maintenance of media campaigns on traditional and Out of Home channels
- Streamlined data analytics and demographics to develop OOH media plans and their direct correlation to consumer behavior and media costs.
- Prepared, developed and executed OOH media plans and proposals for selected clients.
JUNIOR MEDIA PLANNER
DENTSU GHANA
01.2015 - 12.2016
- Negotiated with media suppliers to improve campaign deliverables by evaluating media opportunities and proposing media innovations.
- Coordinated the maintenance of flowcharts, monthly budgets, authorizations, competitive analysis and billing
- Streamlined the compilation of reconciliation reports and ensured billing discrepancies were rectified for invoicing and payment
- Participated in client meetings, discussing media planning and presentation strategy sessions.
- Optimized campaigns by reviewing performance to assess trends and implement tests.
SALES MANAGER
THE COCA, COLA REFRESHMENT CENTRE
01.2014 - 12.2015
- Developed and implemented new sales strategies to update product lines.
- Researched and communicated competitive activity to influence marketing plans and sales tactics.
- Prospected for new business using databases and other strategies to generate sales.
- Tracked monthly sales to generate reports for business development planning.
- Supervised junior staff by coaching on developing sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
EVENTS & PROMOTIONS EXECUTIVE
MULTIMEDIA GROUP OF COMPANIES
08.2011 - 10.2013
- Evaluated sponsorship proposals for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
- Maintained constant contact and communication with event participants, volunteers and attendees to conduct daily follow up on ongoing projects and activities
- Conferred with clients to provide real-time consumer feedback, event progress and effectiveness of promotional and marketing materials.
- Coordinated and allocated equipment and supplies for events.
Education
Certificate - Data Analytics
Brainstation
United Kingdom07-2024
Bachelor of Science Degree - Economics & Marketing
Central University College
Ghana06.2011
Skills
- Out of Home(OOH) Innovations, Strategy & Planning
- Data Analytics
- Advertising Agency Collaboration
- Product and Service Planning and Promotion
- Marketing Insights & Communication Strategy
- Event Networking
Accomplishments
- Digital First Course – Dentsu Ghana, August 2022
- ECOS Maps – Dentsu Ghana, August 2022
- Posterscope SSA Bootcamp 2018, South Africa – Dentsu Aegis Network February 2018
- Color Me Crazy’ Dentsu Aegis Network Leadership and Values and Masterclass – Dentsu Aegis Network, January 2017
- The Public Speaking Master Class – Dentsu Aegis Network facilitated by Samuel Jonathan, The Royal Centre for Public Speaking, June, 2016
- The Bolts and Nuts of Media Planning – Media 101 – Dentsu Aegis Network Ghana, May 2015
References
References MR BISMARK ODOOM Director, POSTERSCOPE GHANA bismark.odoom@posterscope.com | +233 262 700 700 MRS LINDA LARBI Self Employed llarbi@ovalworkshopgh.com |+233 244 313 598 DIANA FREEMAN Client Service Director, SCANAD GHANA Dinah.freeman@scanad.com | +233 244 361 567 PAPA BLANKSON-ANAMAN Self Employed P.blankson.anaman@gmail. com | +233 243 581 101 Page 4
Interests
Adventure Travels, Hiking and Arts
Timeline
Media Manager
RETAIL MARKETING INTERNATIONAL(RMI)
03.2023 - Current
MEDIA PLANNER
DENTSU GHANA
01.2017 - 12.2022
JUNIOR MEDIA PLANNER
DENTSU GHANA
01.2015 - 12.2016
SALES MANAGER
THE COCA, COLA REFRESHMENT CENTRE
01.2014 - 12.2015
EVENTS & PROMOTIONS EXECUTIVE
MULTIMEDIA GROUP OF COMPANIES
08.2011 - 10.2013
Certificate - Data Analytics
Brainstation
Bachelor of Science Degree - Economics & Marketing
Central University College
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