NAMANDEEP KOUR
Marketing Professional
London,ENG
Summary
- Strategically able to boost user acquisition for the organization and improve team performance.
- Marketing professional versed in data tracking, trend analysis and schedule oversight.
- Successful performance in Events, Education and Fashion organizations.
- Detailed marketing technologist, utilizing Google analytics software to drive website traffic and increase brand engagement.
- Creative online product promoter, developing social media content aligned with brand image and target audience.
- Effectively increases social media reach and client digital profile to catapult company forward with sustained growth.
- Articulate communicator, natural leader and organized manager.
Overview
2
2
years of professional experience
Work History
Marketing Executive
BLEH India
Vadodara
01.2023 - 04.2023
- Conducted comprehensive market research and competitive analysis to identify trends, opportunities, and consumer insights, resulting in data-driven marketing strategies and improved campaign effectiveness
- Assisted in development and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events, resulting in increased brand awareness and customer engagement
- Monitored marketing performance metrics, analyzed data, and generated reports to track campaign effectiveness and make data-driven recommendations for optimization
- Consistently exceeded monthly sales targets through effective lead generation and sales strategies.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Established targets for social media platforms to reflect business objectives.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Consulted with product development teams to enhance products based on customer interest data.
- Oversaw 9 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
- Coordinated appointments and meetings for marketing director with 14 active projects
People Specialist
Welcomebreak
Oxford
04.2022 - 04.2023
- Assisted in development and execution of marketing campaigns, including email marketing, social media, and paid advertising.
- Created and developed integrated marketing campaign that resulted in 20% growth rate and increasing company revenue by 25%.
- Built and maintained strong relationships with both clients and candidates, resulting in high levels of customer satisfaction.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Developed innovative marketing and PR strategies.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Designed and implemented strategic business plan objectives.
- Supported Starbucks, KFC, Waitrose and other brand integrated partnerships using strategic initiatives.
- Developing and executing public relations strategies to enhance organization's reputation and increase visibility.
- Identified new income streams by actively participating in industry events, gaining valuable insights into market trends, customer needs, and emerging opportunities.
Marketing Manager
Parul University
Vadodara
05.2021 - 12.2021
- Developed new business opportunities by identifying potential clients and creating customized sales strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Performed market segmentations, targeting and positioning for each product line.
- Successfully achieved 25% increase in client base through lead generation and managing sales process.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Worked with graphic designers and writers to establish theme and tone for content.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Created and managed social media campaigns to increase brand engagement.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developing and managing relationships with external vendors, agencies, and partners to execute marketing campaigns
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Supported coordination of marketing events, trade shows, and promotional activities, ensuring smooth execution and maximizing brand exposure.
International Representative
Parul University
Vadodara, Gujrat
11.2020 - 02.2021
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Understood each target customer's business model, mapped out organization, and identified unique technology needs.
- Responded to customer questions via telephone and written correspondence regarding insurance benefits, provider contracts, eligibility, and claims.
- Planned and executed company participation in trade shows and conferences to initiate relationships with potential clients and promote products and services.
- Researched relevant resources to assist members, identified member representation needs and troubleshot next steps to provide optimal support for member.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Developed strong rapport with customers and created positive impression of business.
Education
MSc - International Business Management & Marketing
OXFORD BROOKES UNIVERSITY
Oxford, OXF 01.2022 - 2023.01
BSc - Forensic Science and Criminal Investigation
PARUL UNIVERSITY
India 06.2018 - 2021.06
Skills
Google Ads
undefinedTimeline
Marketing Executive
BLEH India
01.2023 - 04.2023
People Specialist
Welcomebreak
04.2022 - 04.2023
MSc - International Business Management & Marketing
OXFORD BROOKES UNIVERSITY
01.2022 - 2023.01
Marketing Manager
Parul University
05.2021 - 12.2021
International Representative
Parul University
11.2020 - 02.2021
BSc - Forensic Science and Criminal Investigation
PARUL UNIVERSITY
06.2018 - 2021.06
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