Najma Salat
London
Summary
Motivated and creative individual with hands-on experience in customer service and social media management, including Instagram and TikTok. Skilled at researching trends and producing engaging reels and short-form videos to grow online presence and brand engagement. Fluent in English, Somali, and Kiswahili, with a multicultural background from living, studying, and working in both the UK and Nairobi, bringing a global perspective and adaptability. Passionate about leveraging digital platforms to drive engagement, support dynamic teams, and develop a career in Digital Marketing, Multimedia, and Media Management.
Overview
2
2
years of professional experience
Work history
Social media Manager/Procurement & Staff Manager
Canopy
Nairobi
2025.04 - 2025.09
- Managed café's social media platforms, creating content that increased online presence and engagement. Grew Instagram account followers by 4K+ and TikTok followers by 2K+ while averaging over 500 likes per TikTok and around 75 per Instagram post.
- Coordinated procurement activities by sourcing suppliers and negotiating prices for timely deliveries.
- Supervised staff, overseeing schedules and performance to uphold service standards.
- Implemented marketing campaigns that significantly boosted customer traffic and brand awareness.
- Optimised inventory control to minimise waste and maintain appropriate stock levels.
- Fostered positive work environment, promoting teamwork and effective communication among staff.
- Modelled for promotional campaigns, enhancing brand visibility through engaging social media content.
Social Media Marketing/ Model
Knead Artisanal Bakery
Nairobi
2025.04 - 2025.09
- Created engaging social media content to promote bakery products and drive brand awareness. Grew TikTok followers by 1K+ introducing 20K+ new viewers and potential customers.
- Coordinated marketing campaigns across multiple platforms, increasing customer engagement and sales.
- Modelled for promotional materials, including photoshoots and advertisements, enhancing the bakery's brand image.
- Collaborated with the marketing team to develop creative concepts and visual content aligned with brand values.
Model/ Marketing team
Rapid Oaks
Nairobi
2025.03 - 2025.09
- Modeled for promotional campaigns, photoshoots, and events to elevate brand visibility.
- Assisted marketing team in executing innovative campaigns that increased customer engagement.
- Supported creation of social media content to enhance brand promotion across platforms.
Sales Manager/ Recruitment Manager/ Team Leader
Genz Enterprise
London
2024.06 - 2024.12
- Directed fundraising teams in Central London, ensuring group safety, punctuality, and strict adherence to procedures.
- Oversaw collection, safeguarding, and accurate reporting of all funds raised during events, ensuring transparency and accountability.
- Recruited and onboarded youth for work experience and employment opportunities, conducting interviews and facilitating smooth integration.
- Delivered comprehensive training and continuous support to
recruits, enhancing their skills, confidence, and overall performance. - Led sales team by setting clear objectives, monitoring progress and fostering a culture of accountability and motivation.
- Designed and executed sales strategies to drive revenue growth while maintaining high professional and compliance standards.
Receptionist/Administrative Assistant
Optmark Accountants
Hounslow
2023.10 - 2023.12
- Delivered exceptional customer service by welcoming clients and fostering positive communication.
- Handled over 50 customer calls daily, ensuring effective internal communication and timely message delivery.
- Executed administrative tasks, including data entry and calendar management, enhancing team efficiency and increasing sales by at least 10%.
- Collaborated with staff to optimise office operations, showcasing strong organisational skills.
- Managed inventory of office supplies, guaranteeing availability to meet operational needs.
- Developed foundational skills in communication and organisation to facilitate transition into digital marketing roles.
Volunteer
Acacia Community
London
2023.08 - 2023.09
- Supported event setup and clean-up at local community events.
- Responded to customer inquiries, ensuring satisfaction and engagement.
- Collaborated effectively with teams to enhance community involvement.
- Delivered excellent customer service as sales assistant in local shops.
- Assisted in classroom activities and student learning as part-time teaching assistant.
- Maintained valid DBS check for safe and responsible support in educational settings.
Education
Level 3 Certificate - Digital marketing & Ai
Althaus
London10.2025
GCSEs -
Andalucia Academy
Nairobi, Kenya /2018 - /2023
Skills
- Leadership and communication skills
- Organisational adaptability and resilience
- Crisis management competency
- Brand awareness and trend analysis
- Multilingual communication
- Social media management
- Content creation expertise
Languages
English
Proficient (C2)
Somali
Advanced (C1)
Kiswahili
Advanced (C1)
References
References available upon request.
Timeline
Social media Manager/Procurement & Staff Manager
Canopy
2025.04 - 2025.09
Social Media Marketing/ Model
Knead Artisanal Bakery
2025.04 - 2025.09
Model/ Marketing team
Rapid Oaks
2025.03 - 2025.09
Sales Manager/ Recruitment Manager/ Team Leader
Genz Enterprise
2024.06 - 2024.12
Receptionist/Administrative Assistant
Optmark Accountants
2023.10 - 2023.12
Volunteer
Acacia Community
2023.08 - 2023.09
Level 3 Certificate - Digital marketing & Ai
Althaus
GCSEs -
Andalucia Academy
/2018 - /2023