Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Informations complémentaires
Langues
Chronologie
Generic

NADJATH ABDOULAYE

Advertising And New E-Verticals Specialist
Cotonou

Profil professionnel

Graduate in Internet and Multimedia with hands-on experience in Mobile Money operations, digital product testing, and cross-functional collaboration. Strong analytical, organizational, and problem-solving skills with a focus on product performance, user experience, and business value.

Vue d'ensemble

2
2
years of post-secondary education
4
4
years of professional experience

Expérience

Mobile Money Intern

MTN
Cotonou, Bénin
2025.12 - Actuel

During my internship, I worked on various digital product activities, including testing, transaction monitoring, and collaboration with technical teams. Below are key projects that illustrate my contribution.

  • Project: New MoMo Consumer Application, New MoMo Business Application, New MoMo Agent Application
  • Objective: Ensure application performance, reliability, and user engagement.
  • Challenges: Managing transaction issues in a live environment and ensuring smooth user experience.
  • Actions: Functional and regression testing, transaction monitoring, issue reporting and prioritization, collaboration with technical teams.
  • Deliverables: Test reports, issue tracking documentation, product validation.
  • Impact: Improved reliability, user experience, and transaction performance.
  • Mobile Money operations, digital product testing, and cross-functional collaboration.

UI/UX & Graphic Designer

Freelance
Abomey - Calavi
2021.11 - 2025.11

As a freelance UI/UX designer, I worked on multiple digital projects involving product design, branding, and user experience optimization across different industries.

Key Activities:

  • Designed user interfaces and digital experiences for mobile and web applications
  • Developed brand identities and visual systems
  • Created user flows and structured product experiences
  • Collaborated with developers and stakeholders to align design with product goals
  • Focused on usability, clarity, and user-centered design principles

Selected Projects:

Project 1: Mobile Fintech Application (Firstya.bank)

Context & Objective:
Designed a fintech mobile application aimed at building user trust and simplifying financial interactions through a clear and modern interface.

Key Challenges:

  • Creating a trustworthy brand identity
  • Simplifying complex financial information
  • Aligning design with business expectations

My Approach:

  • Designed a consistent visual identity and user interface
  • Applied user-centered design principles to improve clarity
  • Collaborated with stakeholders to align product vision

Deliverables:

  • Brand identity (logo, typography, visual system)
  • Mobile UI designs

Impact:

  • Improved product usability and clarity
  • Strengthened user trust through structured design

Project 2: Mobile Health & Delivery Platform (Pharma App)

Context & Objective:
Designed a mobile platform enabling users to search, compare, and order pharmaceutical products from multiple pharmacies.

Key Challenges:

  • Managing multiple data sources (pharmacies, pricing)
  • Designing a smooth and intuitive user journey
  • Ensuring clarity in product availability

My Approach:

  • Designed user flows for search, comparison, and ordering
  • Structured the platform for better usability
  • Collaborated with developers to refine features

Deliverables:

  • User journeys and interaction flows
  • Wireframes and mobile UI designs

Impact:

  • Improved clarity and efficiency of the ordering process
  • Reduced friction in user experience
  • Contributed to a scalable product structure

Formation

Bachelor's Degree - Internet and Multimedia

Institut de Formation et de Recherche en Informatique (IFRI)
Abomey-Calavi
2019.09 - 2022.03

Certification - Community Management

MTN (TITA Program)
Abomey-Calavi

Project Management Certification -

Google
2025.12 -

Compétences

  • Knowledge of social media
  • Sense of initiative
  • Marketing digital
  • Digital Product & Platform Understanding
  • Data Analysis & Reporting
  • User Experience & Customer Journey Thinking
  • Project Coordination
  • Stakeholder Communication
  • Problem Solving & Critical Thinking
  • Organization & Prioritization

Informations complémentaires

  • Music
  • Reading
  • Art
  • Cooking (Entrepreneurial)
  • Community Activities
  • Communication

Langues

French
Bilingue
English
Opérationnel

Chronologie

Mobile Money Intern

MTN
2025.12 - Actuel

Project Management Certification -

Google
2025.12 -

UI/UX & Graphic Designer

Freelance
2021.11 - 2025.11

Bachelor's Degree - Internet and Multimedia

Institut de Formation et de Recherche en Informatique (IFRI)
2019.09 - 2022.03

Certification - Community Management

MTN (TITA Program)
NADJATH ABDOULAYEAdvertising And New E-Verticals Specialist