Nadiah Irungu
Milton Keynes
Summary
I am a dynamic and results-driven Digital Marketing Executive with a proven track record in driving brand awareness, engagement, and lead generation. I am passionate about creating impactful marketing campaigns that resonate with audiences and foster meaningful interactions.
With five years of experience, I have developed expertise in various digital marketing disciplines, including SEO, content management, social media, and email marketing. I pride myself on my ability to build and maintain relationships with various stakeholders, including clients, customers, and internal team members, such as those in sales. I consistently achieve measurable results while adapting to the ever-evolving marketing landscape.
I am now seeking the next step in my career—an opportunity to apply my creativity, analytical skills, and strategic mindset to develop innovative digital marketing strategies. I believe this role would provide the perfect environment for me to further hone my skills, and I am excited to bring my diverse experience and enthusiasm to the team.
Overview
5
5
years of professional experience
9
9
years of post-secondary education
Work history
Digital Marketing Executive
A Place in the Sun
London
05.2023 - 01.2025
- Designed and implemented comprehensive email and social media strategies, resulting in a 6.7K increase in social media followers and over 10K email subscribers
- Managed content calendars for email, social media, and website content, ensuring consistent and engaging communication with target audiences
- Led keyword research to inform content strategies, improving website SEO rankings and organic traffic
- Analysed website performance using Google Analytics and Search Console, providing actionable insights for content improvement and user experience
- Utilised CRM systems to segment audiences, enhancing campaign targeting and increasing customer retention
- Managed A/B testing to optimise email campaign performance, leading to a 12% increase in conversion rates
Digital Marketing Executive
Inbound Fintech
London
09.2021 - 05.2023
- Drafted and scheduled email nurture campaigns, increasing open rates by 17% and click-through rates by 7.9% within two months for a client
- Managed and optimised WordPress content, improving website loading times and user engagement
- Conducted keyword research and implemented SEO strategies, resulting in a 22% growth in organic traffic for clients
- Collaborated with content strategists to develop data-driven content plans, enhancing social media and blog engagement
- Designed lead conversion paths, including landing pages and email automation, which increased client lead generation by 25%
- Prepared performance reports using tools like Google Analytics, Google Search Console, and HubSpot, enabling data-driven decision-making
Junior Digital Marketing Executive
Behaviour Hackers
Birmingham
08.2020 - 08.2021
- Monitored and reported website performance using Google Analytics, ensuring accurate allocation of marketing resources
- Conducted an SEO audit using Semrush and implemented recommendations, improving website visibility and traffic
- Managed Mailchimp email campaigns, achieving a 150% increase in client engagement.
- Developed project management skills, ensuring timely delivery of marketing initiatives
Alumni Relations Assistant
Aston Business School
Birmingham
08.2019 - 07.2020
- Recruited 20 ambassadors for the 2021/22 cohort of Global Alumni Ambassadors, whose purpose was to assist in recruiting students for the Business School at events such as open days and also via online activities
- Managed the 2020/2021 cohort of 16 Global Alumni Ambassadors that were recruited by my predecessor
- Built and maintained relationships with recent graduates to increase engagement with Alumni
- Organised MBA Mentoring Dinner at Aston Villa FC attended by; the Dean of Aston Business School, 80 students and mentors, and a guest speaker from Aston Villa Football Club
- Formed, recruited, and managed a new committee (The Student Alumni Committee) - which consisted of 6 final year students (SAC's purpose was to inform current final-year Business School students about the benefits of being an engaged Alumni after graduating)
- Became proficient in using and maintaining relational databases through accurate data entry
Education
Bachelor of Science - Business and Management
Aston University
Birmingham 09.2015 - 06.2022
A-Levels -
Richard Huish College
Taunton, Somerset 09.2012 - 05.2015
Skills
- HubSpot
- WordPress
- Google Analytics/GA4
- Semrush
- Moz
- Ahrefs
- Mailchimp
- Google Workspace
- Microsoft 365
- ClickUp
- HTML & CSS
- Canva
References
References available upon request.
Timeline
Digital Marketing Executive
A Place in the Sun
05.2023 - 01.2025
Digital Marketing Executive
Inbound Fintech
09.2021 - 05.2023
Junior Digital Marketing Executive
Behaviour Hackers
08.2020 - 08.2021
Alumni Relations Assistant
Aston Business School
08.2019 - 07.2020
Bachelor of Science - Business and Management
Aston University
09.2015 - 06.2022
A-Levels -
Richard Huish College
09.2012 - 05.2015
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