Nadia Turki
London,London
Summary
Creative and strategic Social Media Manager with a strong track record in content creation, audience engagement, and digital marketing. Skilled at using data-driven insights to boost brand awareness and drive meaningful interactions. Experienced in managing influencer collaborations and brand partnerships. Passionate about building vibrant online communities and elevating social media presence.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Social Media Manager
Jwoo Social
London, City of London
05.2024 - Current
- Drove audience growth across multiple client accounts, with standout month-on-month growth on TikTok for @harrypottershop more recently, where we now stand at 140.9k vs 50.2k in March.
- Managed collaborative projects to enhance cooperation across the agency and ensure timely delivery.
- Project-managed global shoots for the likes of Warner Bros, such as the Harry Potter Shop, Harry Potter Shop New York and The Warner Bros Studio Tour.
- Led and filmed content shoots for Southbank Centre and the London Museum, resulting in higher engagement compared to their typical performance.
- Collaborated closely with PR agencies across multiple campaigns to ensure alignment and consistency.
- Specialised in and led the influencer marketing service, managing multiple campaigns from concept to execution for clients including Southbank Centre, Viva Frida Kahlo (Malmö), and Harry Potter and the Cursed Child (Broadway). Oversaw strategy development, brief creation, influencer outreach, and relationship management to ensure brand alignment and long-term partnerships.
- Drafted and developed influencer contracts for paid campaigns on behalf of multiple high-profile clients, including Warner Bros., the Royal Opera House, and Mamma Mia! The Party.
- Led a paid activation for the Royal Opera House, achieving a click-through rate (CTR) five times higher than the industry benchmark which led to securing a second campaign currently in progress.
- Worked with Social Execs to build a clear, efficient content calendar that kept our posting schedule organised and on track.
- Monitored industry trends for incorporation into our social media strategy.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Led internal team meetings and external client meetings to improve coordination and support company goals.
- Streamlined internal communication, boosting team productivity and collaboration.
- Produced and presented regular reports on social media performance to inform future strategies.
Senior Social Media Executive
Jwoo Social
London, City of London
08.2023 - 05.2024
- Created monthly performance reports to track campaign effectiveness and inform future strategy.
- Scheduled social media posts using Sprout, optimising reach and maximising community engagement.
- Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
- Directed hero shoots with multiple external videography teams and liaised with them throughout the campaign.
- Monitored social media channels for emerging trends and industry conversations, informing content creation.
- Customised strategies to meet the needs of different clients, products and services.
- Executed campaigns within time and budget constraints to achieve excellent client satisfaction.
- Worked closely with paid agencies to maximise content for boosting.
- Drafted engaging and compelling copy for social posts, improving overall reach and response rates.
Social Media Executive
Jwoo Social
London, City of London
08.2022 - 08.2023
- Built and nurtured relationships with influencers to boost brand visibility and ensure authentic campaign messaging.
- Developed and led the influencer marketing service, with a focus on gifting campaigns that supported overall business growth.
- Contributed original ideas in creative brainstorms, adding fresh perspectives to promotional strategies.
- Managed pre-production and production tasks including writing call sheets, coordinating shoots, filming on set, and drafting edit briefs for post-production.
- Provided clear feedback to the internal studio team to refine video edits in line with client expectations.
- Oversaw and scheduled multi-platform content for various clients, ensuring timely and consistent delivery.
- Confidently used content scheduling tools to manage campaigns across multiple accounts.
Social Media Executive
MyOptique Group Ltd
London, City of London
05.2021 - 08.2022
- Developed brand presence by managing the company's social media platforms such as Instagram, Facebook, and X.
- Initiated customer competitions on social media platforms, generating interest and engagement among followers for Glasses Direct and Sunglasses Shop.
- Crafted creative copy for our organic campaigns.
- Worked and assisted on campaigns such as Levi's, Tommy Hilfiger, and Hugo Boss.
- Created engaging content for enhanced online visibility and improved customer interaction.
- Built relationships with influencers to enhance brand reach and authenticity through gifted and paid activations.
- Pitched creative ideas in brainstorming sessions, bringing freshness to promotional campaigns.
- Devised social media calendars for regular and timely updates across all channels.
- Coordinated with graphic designers for visually appealing posts that attracted more followers.
- Engaged with audiences by replying to comments and messages, maintaining brand voice.
Education
Master of Arts - Journalism
Manchester Metropolitan University
Manchester 09.2017 - 08.2018
Bachelor of Arts - Philosophy
Manchester Metropolitan University
Manchester 09.2014 - 06.2017
Skills
- Project coordination
- Influencer software (Upfluence)
- Social media listening
- Social media scheduling tools (sprout)
- Instagram, TikTok, Facebook, X Account Management
- Brand collaborations
- IG reels
- Trello
- Campaign creation
- Understanding of Google Analytics
- Canva/editing
- Trend identification
- Copywriting proficiency
Accomplishments
- Digital Marketing apprenticeship
References
References available upon request.
Timeline
Social Media Manager
Jwoo Social
05.2024 - Current
Senior Social Media Executive
Jwoo Social
08.2023 - 05.2024
Social Media Executive
Jwoo Social
08.2022 - 08.2023
Social Media Executive
MyOptique Group Ltd
05.2021 - 08.2022
Master of Arts - Journalism
Manchester Metropolitan University
09.2017 - 08.2018
Bachelor of Arts - Philosophy
Manchester Metropolitan University
09.2014 - 06.2017
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