Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Nadia Moreland

Nadia Moreland

Ilkely,West Yorkshire

Summary

Dynamic and results-driven retail manager and former business owner with over 25 years experience in the retail sector. Proven track record in multi-site management, business development and brand growth. Adept at leading high performing teams, driving sales through strategic planning and enhancing customer experiences. Strong commercial acumen with expertise in P&L management, marketing and operational efficiency. Passionate about innovation, customer engagement and delivering business success in fast-paced environment.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Store Manager

White Stuff
Ilkley, West Yorkshire
10.2023 - Current
  • Managing a team, ensuring that performance is delivered through customer service, sales and daily operations.
  • Monitor & analyse KPI's, P&L to make data driven decisions.
  • Utilising company guidelines & commercial data to create visually appealing store layouts which maximise sales, visual presentation and enhanced shopping experience for customers. F
  • Implemented team training programme and development to support sales growth & improved customer service.
  • Adapted & delivered operational changes to improve stock availability & customer satisfaction.
  • Successfully launched New Store technology for till & inventory management systems.
  • Ensure compliance, Health & Safety are delivered in line with company policy.
  • Managing store HR including payroll & recruitment.
  • Manage team and collaborate with JL Leeds to drive brand strategy, sales and visual implementation.
  • Support for new store opening within the region, Teesside and Dalton Park.

Retail & Events Manager

Eden Mill St.Andrews
St Andrews, Scotland
05.2023 - 10.2023
  • Managed three multi-site retail, overseeing operations, recruitment, team performance, customer experience and opportunities to drive sales performance which seen an increase on 4% LFL.
  • Identified and secured new retail opportunities for seasonal and event 'pop up' shops. Analysing commercial data, working with shopping centre management teams/marketing partners, utilising customer insights and financial projections.
  • Utilise P&L data to drive profitability, optimise costs and improve sales performance across multiple sites.
  • Worked closely with the marketing team to create promotional strategies, digital campaigns and instore activations that aligned with the brand objectives.
  • Implemented post-event analysis, providing reports to leadership on sales impact, customer engagement and key takeaways for future planning.

Retail Manager

Boe Gin Ltd
Edinburgh, Scotland
08.2022 - 05.2023
  • Implemented brands first flagship store located in South Queensferry delivering design brief & budget to creating a memorable shopping experience.
  • Oversaw comprehensive recruitment processes from advertising to candidate selection.
  • Implemented & maintained H&S legislation along with licencing policies.
  • Launched new product lines with strong retail and marketing strategy which increased monthly revenue by 24%.
  • Researched and developed new POS & branded gifting merchandise to increase sales opportunities. Increasing average basket spend by 13%.
  • Identified & closed new business opportunities through strategic networking, enhancing valuable client bases & raising profile of new store.
  • Launched & managed stores digital platforms including Facebook, Instagram, Google Business, Trip advisor & Eventbrite.
  • Developed Boe Experiences through Gin Tasting, Cocktail Making Classes & Private Functions which continues to grow revenue by 8%.

Small Business Owner

Love Restored
Falkland, Scotland
03.2012 - 05.2022
  • Finalist business in Scottish Test Town 2014 for most enterprising company on the High Street. Creating a business from a hobby with peak turnover of £240,000.
  • Overseeing all aspects of retail operations, sales and customer experience.
  • Developed and managed an online website and social media platforms, leveraging influencers to raise brand awareness and drive engagement
  • Created and delivered customer workshops, sharing expertise, enhancing customer loyalty and generating sales.
  • Managed buying, merchandising and inventory to optimise stock levels and profitability.
  • Developed and implemented marketing strategies, including social media, promotions and sales to drive footfall and sales.
  • Built and maintained strong supplier relationships, negotiating favourable terms and sourcing unique products.
  • Led and trained a high performing team, ensuring excellent customer service and brand consistency.
  • Handled financial management including budgeting, P&L analysis and cost control to ensure business growth.
  • Adapted market trends and consumer demands, driving innovation and business development.
  • Appointed as Area Coordinator for Annie Sloan Interiors within Scotland following exceptional sales performance and success as number 1 stockist. This included recruitment of new stockist's, training and support for existing stockist's along with promoting the brand through large scale marketing events including Royal Highland Show and Country Living Fair increasing visibility and sales.


Section Manager

Marks & Spencer
Kirkcaldy, Perth & Edinburgh, Scotland
11.2001 - 03.2012
  • Successfully managed departments within GM & Food sectors with a strong sales & service background.
  • Managing and developing a team of 19 to deliver results.
  • Responsible for driving sales KPI targets though analysing data and trends using innovative techniques in challenging retail climate to deliver results.
  • Management of HR & cash handling duties.
  • Kept business in compliance with internal controls, industry regulations, and health & safety requirements.
  • Oversaw business staffing & training, building successful, customer-focused team.

Education

Higher National Diploma - Leisure Management

Adam Smith Collage
Fife
09.2004

Skills

  • Retail management
  • Brand Development
  • Commercial acumen
  • Performance strategy
  • Diplomatic leadership
  • Staff development
  • Visual merchandising
  • Customer care

Certification

Scottish Certificate for Personal Licence Holder

Timeline

Store Manager

White Stuff
10.2023 - Current

Retail & Events Manager

Eden Mill St.Andrews
05.2023 - 10.2023

Retail Manager

Boe Gin Ltd
08.2022 - 05.2023

Small Business Owner

Love Restored
03.2012 - 05.2022

Section Manager

Marks & Spencer
11.2001 - 03.2012

Higher National Diploma - Leisure Management

Adam Smith Collage

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Nadia Moreland